Introduction: Technological innovation is driving the blue copper peptide market to develop far-reaching.
Patented technology and new product applications have exploded intensively, and "blue copper peptide" may be one of the hottest cosmetic raw material concepts in the past year!
According to the CMI platform of Magic Mirror Beauty, from September 2022 to August 2023, the number of new cosmetic products containing "copper peptide" on the e-commerce platform reached 991, a year-on-year increase of 78.6%; The overall sales scale increased by 113.5% year-on-year.
2022.09-2023.08Sales trend of copper peptide on related platforms Source: Magic Mirror Analysis+
"FBeauty Future Traces" also found that in the past three years, mainland raw material enterprises, cosmetics enterprises, research institutions and other ports have exported a total of no less than 18 "blue copper peptide" related patents, which cover raw material production, matching applications, raw material testing and other dimensions. 94% of these patents come from local companies, which means that Chinese companies have taken the initiative in the research and application of the raw material of "blue copper peptide".
This also shows that behind the outbreak of the blue copper peptide-related track in the cosmetics market, scientific research and innovation are an important core driving force.
So as one of the "anti-aging three giants" of peptide raw materials, what level has the market scale of blue copper peptides developed? Which brands are the top contenders in the track? What market space does this raw material have at the application level? In response to the above questions, "FBeauty Future Traces" found some answers through Magic Mirror Beauty CMI.
Domestic brands dominate
The market for copper peptides increased by 113.5%
The data shows that from September 2022 to August 2023, the total sales of copper peptides in the relevant e-commerce platform market were 660 million, a year-on-year increase of 113.5%, and the number of stores related to copper peptides reached 1,569, the number of goods reached 3,285, and CR5 was 30.8%.
Overall, this is still a market that is in its infancy but has great potential.
Through the data obtained by Magic Mirror Beauty CMI on Tmall, Taobao, Jingdong, Douyin and other e-commerce platforms, it can be found that from September 2022 to August 2023, the sales of copper peptides under the beauty and skin care category on the Tmall platform reached 314 million yuan, a year-on-year growth rate of 62.4%, and the average price of goods was about 300 yuan. During the same period, the sales on the Douyin platform were about 341 million yuan, the sales growth rate was about 200.4% year-on-year, and the average price of goods was about 134 yuan.
Therefore, relatively speaking, the sales scale of copper peptides on the Douyin platform are larger and the growth rate is faster, while the average price of goods on the Tmall platform is higher.
From the analysis of the brand pattern, domestic skin care brands occupy most of the market share among the top players in the market, such as Han Shu, Yuze, Dr. Yaoer and other brands, gaining 8.6%, 1.5% and 1.1% of the market share respectively.
Hanshu is positioned for scientific anti-aging, the target group is Asian women of all ages, and has been conducting in-depth scientific research on "peptide" ingredients. Its product sales of copper peptide reached 56.54 million yuan, of which the sales of the popular product blue copper peptide firming repair gift box reached 42.34 million yuan.
Since the end of 2021, Yuze has successively launched a number of products such as "Moisturizing Repair Blue Copper Peptide Essence" and "Blue Copper Peptide Moisturizing Essence", among which "Moisturizing Repair Blue Copper Peptide Essence" advertises that it can effectively improve the damage of the skin barrier, and its sales on related e-commerce platforms reached 4.21 million yuan.
Image source: Taobao
In addition, Dr. Yaoer, which belongs to Shandong Freda, is positioned in the mid-end market, and the sales of copper peptide-related products reached about 7.33 million yuan in the past year, with sales increasing by about 9% year-on-year, occupying 1.1% of the blue copper peptide beauty and skin care market. The average price of its products is 350 yuan, and the product sales volume is 21,000 pieces. Among its copper peptide products, the fastest growing is "Secondary Brightening and Repair Essence", with sales increasing by 279.2% year-on-year from September 2022 to August 2023.
From the perspective of product pricing, the average price of blue copper peptide market products is about 181 yuan, and there is still more room for improvement in the anti-aging market with a higher overall unit price.
Specifically, the average price of the top ten top brands of blue copper peptide-related products is between 100 yuan and 600 yuan. The average prices of Han Shu, Time Muscle OGP, Yuze and Dr. Yaoer are about 460 yuan, 270 yuan, 280 yuan and 340 yuan respectively, and the needs of different groups of people are distinguished by price positioning.
2022.09-2023.08Average price of brands containing copper peptides on related platforms Source: Magic Mirror Analysis+
In addition, the average price of different types of products in the copper peptide market is also distributed in a stepwise manner. Among them, the average price of facial essence and lotion cream is about 250-300 yuan, and the price of mask, T-zone care and lotion is about 100-150 yuan. It is worth mentioning that the product form is further subdivided under the face essence category, including liquid essence, powder essence, ampoule/original solution, essence oil and other products.
Among them, the powder essence in the facial essence is relatively high due to cost factors, and the average price is about 390 yuan; The average price of ampoule and essence oil products is below the former, between 200-300 yuan.
2022.09-2023.08 Average price of copper peptide on related platforms-Classification items Data source: Magic Mirror Analysis+
Demand refinement and high-end upgrades
Facial serums are subdivided into subcategories
A senior industry insider told FBeauty Future Trail that in the Chinese cosmetics market that has entered the era of "slow growth", it will be difficult to appear a "blue ocean" in the future, and can only look for "blue spots".
According to the analysis of product form, the data of the CMI platform of Magic Mirror Beauty shows that in the related track categories of copper peptides, facial essences, masks, lotions/creams, etc. rank relatively high, and they occupy a large market share, which is also a more promising direction for the future development of copper peptide skin care products.
Among them, the sales of facial essence products reached 289 million yuan, a year-on-year increase of 67.9%, according to the classification of facial essence, facial essence products are further divided into liquid essence, powder essence, ampoule/original liquid, essence oil and other products.
Due to the difference in product processes, the main forms of copper peptide-related essence products can be divided into two types: liquid essence and powder essence. The sales volume of the former facial essence was about 196 million yuan, and the sales volume reached 700,000, with a year-on-year sales growth rate of about 37.7%. The share of powdered essence in the track essence category accounted for 17.1%, and the sales volume was about 49.34 million yuan. Ampoules/stock solutions also accounted for 13.6% of the market share of copper peptide facial essence.
2022.09-2023.08Related platform sales trend of copper peptide face essence subcategory Data source: Magic Mirror Analysis+
In terms of the filing efficacy of facial essence products, consumers' demand for anti-wrinkle in the essence category increased, and the sales of anti-wrinkle products increased by 103.8% year-on-year. In addition, the demand for repair for sensitive skin such as seasonal repair and relief of dry itching is also increasing; In the lotion/cream category, the year-on-year sales growth rate reached 243%, of which the "soothing" function increased by 472.4% year-on-year.
2022.09-2023.08, Related Platform Facial Essence Sales - Efficacy Source: Magic Mirror Analysis+
Technology-driven growth
Chinese enterprises "eight immortals crossing the sea" to overcome the difficulty of matching blue copper peptides
In 1973, Dr. Dr. Loren Pickart of the United States discovered a small peptide composed of three amino acids - glycine, histidine, lysine and copper ions, namely copper peptide (GHK-Cu). This also opens up the application of copper peptide in beauty such as wrinkle removal, anti-aging, and repair - this ingredient has become a high-end ingredient with a good prospect for its extremely small molecular weight, easy absorption, no irritation, no burden, high activity, and high efficiency.
But at the same time, there are two difficult barriers in the application of copper peptides in the field of cosmetics:
First, in the past, the process steps of copper peptides were very complex and the production cycle was long, resulting in very expensive raw materials and difficult to be widely used; Second, copper peptide is a complex composed of copper ions and tripeptide-1, in which copper ions are easy to be chelated, which also means that the stability of this raw material in the process of use is very poor, and it is difficult to add stably in cosmetic formulas.
Around 2020, Shandong Jipeptide, a mainland raw material enterprise, announced a synthesis method for copper peptides, which obtained crystalline copper peptides by crystallization, which greatly reduced the synthesis steps and realized industrial production, greatly reducing the price of copper peptide raw materials. This is also the reason why the number of copper peptide-related products in the mainland cosmetics market has skyrocketed between 2021 and 2022.
Therefore, in recent years, the main research direction of the above-mentioned Chinese cosmetics companies in copper peptide cosmetics has focused on: how to enhance the stability and efficacy of copper peptide in product formulation.
According to Magic Mirror Analysis +, among the products with good performance of copper peptide skin care products, the better performing products are Hanshu Firming Repair Copper Peptide Cream, whose product filing effects include moisturizing, firming, anti-wrinkle, etc., suitable for people with sensitive skin who need skin repair. Its products contain high-purity copper peptide ingredients and Hanshu's Tiracle Pro ingredients, and its unit price is also relatively high, Hanshu's blue copper peptide cream unit price can reach about 350 yuan, and its products from September 2022 to August 2023 sales reached about 10.31 million yuan, sales volume of about 29,500.
Image source: Taobao
The core raw material of its products is the Tiracle Pro ingredient developed by Hanshu, which has certain technical barriers compared to other brand products, and is claimed to be able to achieve double bacteria fermentation, compared with other products on the market, its ability to repair the skin is stronger, and it can also help the skin slow down aging. At the same time, its products are also compounded with acetyl carotines, which is claimed to improve facial firmness and further solve the aging problem of the skin, so it has been recognized by consumers.
In addition, the blue copper peptide filing products also include OGP's active peptide blue copper peptide repair mask, the main filing effect is moisturizing, repairing and anti-wrinkle. Its products are also fortified with sodium hyaluronate and lactobacillus to better moisturize and repair. Its filing time was January 21, 2022, and from September 2022 to August 2023, its sales on relevant platforms reached about 26.02 million, and its sales volume reached about 100,000 pieces.
Among the copper peptide products, Dr. Yaoer Secondary Essence is compounded with six repair peptides, which play a role in repairing and anti-aging, and are said to further promote collagen production and firm and delicate skin. In addition, its products are fortified with ectoin, which is claimed to further enhance cell repair and reduce skin sensitivity.
As an important ingredient in the field of skin care, with Han Shu, Yuze, Dr. Yaoer, Quadi and other brands in the field of high-purity copper peptides, the combination of ectoin, repair peptides and other ingredients in the blue copper peptide products, this emerging market may usher in a new round of outbreak.
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