The century-old car has undergone many major changes, and the new round of changes that is currently underway is more thrilling than ever. So, can automotive companies seize the rare opportunity, or miss it in the uncertainty?
The foundation of the decisive victory must have three: one is the shape, the second is the trend, and the third is the situation. At any time, accurately grasping the law of change and development trend of the automobile market, and then following the law of user value advantage substitution, can create a competitive advantage over competitors.
Throughout the history of the world's automobile industry, it has gone through three consumer eras so far. That is, the first automobile consumption era initiated by Hengli Ford, the second automobile consumption era initiated by Toyota, and the third automobile consumption era initiated by the new generation of users, that is, the era of personalized consumption.
Cars are a bulky commodity that has entered thousands of households. Facing the new era of mobile Internet, people's beautiful yearning for future lifestyle and life value has been internalized into the core of automobile consumer demand, quietly affecting the purchase standards of automobiles, and software is redefining automotive products.
Since the birth of modern automobiles, performance, reliability and safety have been major car buying factors. Therefore, all car companies continue to increase investment, strive for excellence, gain competitive advantage with leading hardware performance, and enhance market share and user reputation.
Today, consumers expect cars to be as smart as mobile phones, becoming intelligent mobile terminal devices, which can complete functions such as entertainment, food ordering, social networking and remote control in the car, and seamlessly integrate into all aspects of work and life.
This shift is driving the automotive industry into a new era of software-defined, service-driven. There is no doubt that in order to get more love than users, you must meet users' expectations and do better than competitors.
In essence, in the new automotive era, car companies must not only focus on the car itself, but also need to build a software and service platform. Many car companies are focusing on the new model of software-defined vehicles, developing new software and service-oriented architectures to inject new connotations into automotive products.
At present, it is a critical transition period for car companies, and everyone believes that it is imperative. However, due to the organizational structure and corporate culture, it is difficult for many car companies to integrate R&D decisions with software-defined vehicles. In other words, car companies must overcome themselves in order to get on the right path of transformation.
At present, car companies need to think, what management and R&D layers are involved in software-defined vehicles? Focus on in-house development or cooperation with technology companies? What kind of team do you need to build and what key technologies do you need to master?
There are fears that dozens of automotive operating systems will appear on the market in the future. The answer is probably not. Just like the "Spring and Autumn Warring States", when technology giants have poured into the market, trying to dominate and occupy the commanding heights of technology, after the melee, there may only be "seven heroes of the Warring States", and finally Qin Shi Huang will dominate the world.
Editor's note
Zhidian Auto News believes that consumers' new demand for car experience will redefine automotive products. In order to succeed in the market, it is necessary not only to produce "good quality cars", but also to adjust the course and upgrade from the inside out to bring out the charm that consumers expect.