Expect the loudest shot.
Text | Chinese Business Tao Strategy Chen Lego
In the past few years, the competition of mobile phone manufacturers has been in full swing on all fronts.
In order to fight performance, hardware, and parameters, the processor is getting faster and faster, the memory is getting bigger and bigger, the camera is getting more and more, and the body is getting thinner and thinner...
Now, in a new battlefield, gunfire is about to begin!
【Competition turns deeper】
Chinese mobile phone brands are ushering in a critical watershed.
In the past, domestic mobile phones relied on strong manufacturing capabilities to gain more than half of the world's share; Today, domestic mobile phones, which have gained scale advantages, are collectively making efforts to the high-end.
In this industrial drama, the competition that used to be dominated by hardware breakthroughs is increasingly facing limits. What's more:
What consumers really want is not cold hardware and boring parameters, but a good user experience.
Although the competition in hardware is sufficient, there is considerable room for improvement in the software experience. In particular, the intelligent new experience based on intelligence and multi-device collaboration is the pain point of users' needs.
This is driving the competition of mobile phone manufacturers to a deeper level - the new experience of smart mobile phones, or in other words, making smartphones smarter.
This is the core of the current efforts of mobile phone manufacturers, and its two wings are the operating system and the big AI model that makes it "smarter".
In the past few months, a number of technology manufacturers have made public statements on the application of AI large models on mobile phones, entering this track through self-research or cooperation.
On October 16, 2023, a number of media reported that the Chinese mobile phone brand vivo announced on its official Weibo that it will hold a developer conference on November 1 and will release vivo's self-developed AI model to lead the transformation of mobile phone smart experience.
While the news exploded in the technology circle, it also triggered people's thinking and expectations: what kind of sublimation will the new system and large model bring to vivo's products?
【Fruitful results from AI】
In vivo, "burying one's head in the cause" is a word that founder Shen Wei often mentions.
In his view, cause determines effect, burying one's head in planting cause, and the effect is a natural success; Conversely, if you do not plant well, you will not get fruit.
In 2017, after AlphaGo shocked the industry, Shen Wei put forward a point: artificial intelligence is the lowest technology of all technological innovations, and we should be "oversaturated" for a long time to come.
This year, vivo planted the "cause" of AI, and its artificial intelligence global research institute began preparation, and was officially established the following year.
The "cause" that Shen Wei said refers to the foundation of his career. In this enterprise that takes its own values as a value, it has long been accustomed to returning to its duty and original thinking when laying the foundation.
After deciding to invest heavily in AI, vivo also thought and acted from the original. The original of the big model is based on four elements: data, manpower, algorithms, and computing power, and vivo focuses on the four elements to lay a solid foundation one by one. This seemingly unflattering approach today lays a solid foundation for its large model originality and leading.
In 2018, vivo became a 300-person map research institute, specializing in the construction of knowledge graphs. Today, vivo's entire map data has exceeded 2800T, which is equivalent to 2.98 billion books, allowing vivo to have complete data to cope with the needs of large models for knowledge.
The next task is to establish a sufficiently strong logical chain of thinking. Since 2017, vivo has maintained a professional artificial intelligence team of about 1,000 people, and this team has shown strong advantages in manpower, and the whole team has published more than 70 world-class papers in the fields of basic research, engineering, methods and methods;
At the same time, they also set up a team to track the world's most advanced papers and translate them into suitable algorithms and engineering applications. This allows vivo's large model team to always be at the forefront of benchmarking in terms of algorithms.
In the most critical computing power link, in order to ensure computing power, vivo not only uses sufficient investment to ensure the leading support of CPU, NPU and other equipment; It has established an engineering team of 150 people to focus on engineering practices to achieve better training and inference deployment.
Based on these solid foundations, the vivo model has gradually developed its own advantages:
It can not only realize a simple dialogue, but also perceive the surrounding information, identify the user's intention, and help the user make decisions, so as to achieve disruptive innovation in learning, life, work and other scenarios; The large model matrix from 1 billion, 7 billion to 175 billion has fully covered core application scenarios.
As Vivo Vice President and President of vivo AI Global Research Institute said:
"In the higher-end application form, it is no longer a large model, but an agent."
From the seed cause in 2018 to the landing in 2023, vivo's large model has experienced eight years! But as soon as it landed, it ushered in abundant fruits.
In the field of Chinese model evaluation, the C-Eval list, jointly constructed by Tsinghua University, Shanghai Jiao Tong University and the University of Edinburgh, is a highly authoritative Chinese AI big model evaluation list covering 52 different disciplines and 13948 multiple-choice questions.
On October 16, the list updated its ranking - the vivo large model ranked first.
Prior to this, the vivo big model has demonstrated its strength to the industry - CMMLU is an evaluation benchmark jointly launched by MBZUAI, Shanghai Jiao Tong University, and Microsoft Research Asia to evaluate the knowledge and reasoning ability of language models in Chinese contexts. On this highly authoritative list, vivo large models have continuously achieved the first place in the CMMLU global Chinese list and the first place in the list of large models within tens of billions.
【vivo connected wisdom sea】
Since Apple opened the era of smartphones more than a decade ago, the upstream innovation of the entire mobile phone industry has been mainly driven by supply chain manufacturers. Nowadays, this hardware innovation has been increasingly defined by software and systems.
The resulting differentiation nails those domestic mobile phone brands that are accustomed to stacking hardware, spelling parameters, and pursuing cost-effectiveness to the low end, or even reduced to pure assembly plants.
Vivo, which is determined to break through to the high-end, has embarked on a road of subversion: through innovative operating system carrying software, better complete user interaction, call services, so as to improve mobile phone performance and enhance competitiveness.
At the same time, the era of artificial intelligence and the Internet of Everything is opening, and a new all-scenario intelligent experience and accompanying various innovative software are also deeply changing consumers' usage habits.
With the blessing of self-developed large models, vivo's new mobile operating system OriginOS 4 has a wonderful intelligent experience, which is almost a sure event. For example, its intelligent voice assistant Xiao V will become a terminal intelligent assistant with AI large model capabilities directly facing users.
In the past, people's interaction with applications and services, and the way to obtain services, were basically people-centered "people looking for services".
But now, Xiao V, which integrates various capabilities such as knowledge graph, logical thinking chain, and visual large model, can customize services according to the user's personalization and changes in real-time scene needs after realizing multimodal opening, so as to achieve "service to find people".
In the process of interaction, Xiao V is also likely to self-perceive and learn according to user habits, time, place, events and other information, understand user intentions, and help users make decisions.
Through the running-in of "people looking for services, services finding people", and "reward" feedback that "judges correctly" many times, the smart phones in the hands of users will become more and more intelligent.
This self-reinforcing and self-reproducing all-scenario intelligence capability, combined with vivo's 300 million Chinese mainland users, means that individual OriginOS 4 will eventually become the wisdom of OriginOS 4.
From innovation labs to chip labs, from chips to screen fingerprints, from microgimbal to ZEISS lenses... Since its establishment, vivo has brought a series of products such as X50, X60, X70, X80 and other products at different stages of mobile phone development and different new experiences.
Starting from the user-oriented, vivo buried in the "cause" finally allows itself to firmly stand in the domestic high-end mobile phone market in each round of demand waves.
Today, AI is reshaping the entire mobile phone industry, and its nature is not complicated - consumers are calling for smarter smartphones. Vivo, which has been immersed in the past eight years, will improve its product power and brand power with the landing of self-developed large models and a new generation of operating systems.
In this sense, when the industry's loudest gunfire rang out on November 1, Vivo's all-round lead moment may be coming.
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