From October 16 to 18, local time, the Vietnam AQUA Cup badminton tournament was held at Bien Hoa Municipal Stadium, attracting hundreds of people to participate. AQUA Vietnam also exhibited a variety of products such as washing machines, refrigerators, and air conditioners in the venue, which not only promoted the upward spirit of sportsmanship, but also provided a new window for local users to understand AQUA smart products.
This year's AQUA Cup badminton tournament not only had hundreds of student-athletes from Bien Hoa City and Ho Chi Minh City schools, but also more than 200 fans watched the match, which greatly stimulated the students' enthusiasm for sports. After three days of intense competition, two male and female winners will be selected for the friendly match of the AQUA Indonesia Championship on November 4-5 and have the opportunity to meet the AQUA Indonesia Brand Ambassadors.
In addition to taking the initiative to launch the badminton competition, AQUA Vietnam also unveiled the just-concluded Hanoi Marathon, not only athletes wearing "AQUA" logo costumes shuttling through the track, but also AQUA Vietnam's product booth, through product explanations and fun interactions, continue to deepen user awareness. It is reported that the Hanoi Marathon is the first marathon to cross the city of Thang Long Imperial City, a World Heritage city, and the first marathon to connect Hanoi's three major historical attractions, and the appearance of AQUA Vietnam will undoubtedly drive a significant increase in brand awareness.
While actively contributing to the development of local sports, AQUA Vietnam is also gaining timely insight into user needs and constantly upgrading its smart living experience. Based on the accelerating speed of market update and iteration, users are difficult to understand the cumbersome functions of washing machines, AQUA Vietnam launched Color AI high-end washing machines, innovatively using color film touch display, each washing program corresponds to colorful, realistic images, and the touch response is more sensitive, effectively simplifying the user's laundry experience. In the smart laundry scenario built by Color AI high-end washing machine, the AI Wash system equipped with it can intelligently dispense detergent according to the weight and material of the laundry, and users can monitor the laundry process through their mobile phones, and receive drying reminders after washing, making washing and caring for clothes easy and worry-free.
With differentiated product features, AQUA Vietnam washing machines have reached a 20.1% revenue share in the market, occupying a leading position. Not only that, AQUA, which has been focusing on the development of artificial intelligence, also appeared on the Vietnam Artificial Intelligence Day before, showing users the smart life in the era of artificial intelligence through various forms, bringing impetus to improve its own development prospects and further deepening the high-end transformation of Haier Smart Home in the Southeast Asian market.
Boosting local sports through the AQUA Cup badminton tournament is just one part of Haier Smart Home's global layout. In the future, Haier Smart Home will participate in more sports events, continuously enhance its brand influence, and continue to iteratively upgrade smart life solutions centered on user needs, strengthening brand strength from the two levels of market and society.