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At one time, many ambitious knowledge bloggers dreamed of sharing dry goods, spreading in-depth knowledge, attracting a large wave of followers and achieving the goal of monetizing their courses. But tragically, this vision does not always come true. In this article, we will reveal three common mistakes that knowledge bloggers make and how to get out of these misunderstandings and achieve the success of knowledge monetization. It must be remembered that knowledge bloggers must not only have knowledge and dry goods, but also understand human nature, otherwise it will be difficult to make money.
No matter how strong the dry goods are, they can't attract fans
At one time, knowledge bloggers thought that just sharing dry goods would attract fans like a magnet. However, this is a misconception. Why? Because dry goods often involve complex knowledge and technical terms, which are difficult for the vast majority of people to understand. If your content is daunting, it's hard to attract followers.
So, to change that, you need to express your knowledge in a more understandable way that people can easily understand. Just like successful head bloggers, they use the counterattack, poor turnover, hatred of the rich, crisis, interests, etc. as the entry point to leverage traffic and fans. This kind of content is more in line with the needs of more than 90% of the population, easy to understand, can stimulate people's resonance, generate slots, so that you can get more interaction, comments, likes.
Knowledge bloggers need to understand human nature
When pursuing the dream of a knowledge blogger, you can't just stop at the level of sharing knowledge. You have to have a deep understanding of human nature and understand people's needs and desires. People are usually more concerned with solving problems and how to reap benefits than with just acquiring knowledge.
Therefore, knowledge bloggers need to use profit as an entry point to talk about content, because people are inert, and no one wants to learn from your dry goods unless they think they can benefit from it. Your content must be guided by tangible benefits and attract attention. You need to make your content feel valuable to your fans, help them solve problems, and obtain benefits, in order to attract fans and monetize knowledge.
Buy it and create a personality
Knowledge bloggers should adopt a buy-and-sell strategy when sharing content. Share a portion of your content for free and let fans experience your value, and then offer paid courses or services. This approach both makes people feel valued and builds your personality.
Persona is very important for knowledge bloggers, it is the basis of your image and trust in the minds of fans. With free content, you can build your personality, prove your professionalism and credibility, and convince fans that your knowledge is valuable. Fans will then be more willing to buy your paid courses or participate in other monetization activities.
In short, knowledge bloggers who want to sell courses to monetize cannot just stop at the level of knowledge sharing. You need to understand human nature, take tangible benefits as an entry point, adopt a buy-and-sell strategy, and build a good persona. Only in this way can you successfully monetize your knowledge, attract more fans, and make more money.
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