With the rapid development of the times, people's lives have entered a highly informationized and intelligent era, and in the current highly developed informationization and intelligence, privacy issues have become the primary problem that people need to face, which will not only make our lives have no secrets to speak of, but even damage our property security.
When it comes to privacy exposure, many people first think of cameras, mobile phones have cameras, computers have cameras, cars have cameras... The privacy crisis caused by the camera makes us very worried, after all, no one wants to turn their private life into a "live broadcast" and stage a "Truman's world".
The same is true for the automotive industry, as intelligence advances, more and more cars will have cameras in the car, but are these cameras safe? And will it spy on our lives?
Regarding this point, BYD gave the owner an answer, through the dual combination of "physical protection" and "system protection", to create a comprehensive defense system, allowing users to say goodbye to "privacy anxiety".
Automotive safety is facing new challenges
Since the birth of the automotive industry, safety has been a top issue, such as AEC-Q100, ISO 26262 and other safety standards have emerged, because good safety performance of automobiles can often avoid accidents or reduce the degree of casualties.
However, these safety standards are reflected in the car, most of which are reflected in body rigidity, collision energy-absorbing structure, braking performance, number of airbags, and reliability of active safety systems. So what exactly does car safety involve?
In addition to the above traditional safety performance, with the high development of intelligence, automotive safety is also undergoing subversive changes. When the traditional car security performance is gradually solved, the privacy and security of car owners is gradually becoming a new challenge.
Because many manufacturers will install cameras in the car, this can not only leave us precious evidence in the car in the event of a traffic accident, but also monitor the driver's state to prevent the driver from fatigue driving, distraction, etc., and avoid accidents in the vehicle.
But now, from time to time, there are reports on the Internet that hackers crack cameras, crack car company user data, and peep into user privacy and security, making many car owners restless. Such examples not only exist in the automotive industry, such as many mobile phone users have also worried about whether mobile phone cameras will leak our privacy, laptop users will also worry about whether the camera will leak work status.
Back to the automotive industry, users are even more worried, after all, today's car is not only a means of travel, but also a mobile home, opening up a new mobile life for us. In this case, the camera is like a hidden danger, as if someone will spy on our lives at any time.
It can be seen that the issue of automotive privacy and security has become an urgent challenge for car companies, and BYD is one of the leaders. So how exactly did BYD do it?
Physical Protection:
BYD's tips for protecting privacy and security
In fact, it is not difficult to freely "turn off" the camera in the car, and blocking it with objects is a very clever way.
Previously, Zuckerberg, the founder of Facebook, posted a photo of him taping to the laptop camera to prevent the camera from leaking privacy.
But it is not convenient to do this in cars, because today's cars attach great importance to interior configuration, and it is really a bit contrary to tape in the good-looking interior space. What's more, repeated uncovering of the tape will leave the adhesive on the car, which is also a big problem to deal with.
BYD came up with a good way to install a small sliding cover on the camera, allowing users to slide freely and dispel anxiety about privacy leakage. At present, BYD models equipped with in-car cameras in China are equipped with physical slides.
The advantage of this is that the color and shape of the cover plate are very suitable for the color matching of the interior space, there is no sense of violation at all, and the sliding operation is very simple, which can be described as "complex problems often only need the simplest solution".
You know, the models on the market today have a variety of camera off methods, and many of the ways to operate the process is relatively complicated and inconvenient for car owners.
This shows that there is no consensus on this issue in the industry, and BYD is currently one of the very few car companies that use the camera slide in the car, which can be described as "small details, big intentions", allowing users to feel full of security in the car, which is worth learning from other car companies.
Information security defense system
Let users reject privacy anxiety
The physical slide cover is only the tip of BYD's iceberg to protect user privacy and security, and it also has a high accumulation of security technology.
You know, in order to solve this problem, BYD has specially developed a knowable, sensible and controllable information security defense system. This security defense system includes multiple dimensions from the vehicle to the cloud, which can protect the user's information security and driving safety in all aspects.
BYD's owners may know that BYD's mobile APP, as well as its car system, have provided users with privacy statements. This can not only fulfill the obligation of notification to consumers, but also restrict corporate behavior, let users know the processing of personal information data, and what the access rights of software are, so that users can truly understand their data rights and interests.
In addition, BYD also provides users with a permission management solution, and users can independently choose the corresponding permission management strategy according to their own situation to ensure their own privacy and security. At the same time, the applications and systems developed by BYD also adopt security policies to prevent self-starting, allowing users to achieve independent control.
In addition to the above, BYD's information security defense system also uses physical methods to protect users' privacy and security, such as the physical slide cover of the car camera mentioned above, which is one of them. The user can turn it on or off at any time, completely realizing perceptible autonomy and control.
So much has been said about the advantages of BYD's information security defense system, so how safe is this defense system?
In this regard, BYD has conducted many high-intensity security offensive and defensive tests to continuously improve the security of the defense system, and in the second China Intelligent Networked Vehicle Information Security Challenge, BYD won the honor of "Gold Award". According to the author's understanding, BYD has also obtained security certifications such as R155 (CSMS) and R156 (SUMS) system certification, and has passed the national information security level protection level three certification, and its security is beyond doubt.
epilogue
"Physical protection + system protection", BYD used practical actions to bid farewell to "privacy and security anxiety", and in the current highly developed intelligence and informatization, BYD has set an example of "privacy and security protection leader" to other friendly companies with practical actions.
The excellent performance in the field of privacy and security protection is only one of BYD's many advantages. In fact, after years of deep cultivation, BYD has built an indestructible technical "moat" in the automotive industry chain, such as IGBT, blade battery, DM-i super hybrid technology... With the blessing of many technologies, BYD's sales from January to September 2023 have exceeded 2.07 million units, and it is already a veritable "leader" in the new energy automobile industry.
In the past September, the domestic retail penetration rate of new energy vehicles reached 36.9%, which shows that the development of new energy vehicles has not yet reached its peak. In this case, I believe that such an excellent BYD will definitely bring us more surprises in the near future.