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In today's society, everyone aspires to realize their personal dreams of glorious ancestors through entrepreneurship. But how can this ambitious goal be achieved for the poor grassroots? In the future, we must abandon the traditional money-making mindset and re-examine how to achieve sustainable profitability through content marketing, social engagement, and data analytics. This article will reveal some unique ways to achieve a counterattack in the next 3-5 years, even if you don't have enough capital, resources, or even no network.
Traffic has always been a core element of making money, and over the past 10-20 years, acquiring traffic has often required huge investments, including offline or online stores, to attract enough customers and make a profit. However, nowadays, the threshold for starting a business is getting lower, and with just a computer and a mobile phone, you can attract traffic and attract the attention of fans through content creation. This is because people's lifestyles and consumption habits have fundamentally changed. Every day, people browse content on their phones, which makes content the main traffic entry.
Producing content starts with pinpointing your audience demographics and monetization goals, consistently delivering high-quality content, and providing them with solutions in a way that benefits others. In the health and weight loss space, for example, you can create short videos, live streams, or write articles on topics such as how to lose weight, diet, and sleep to attract potential followers.
When we continue to output content in specific areas on major social media platforms, we can not only attract the attention of fans, but also gradually build a personal brand effect. In the next 3-5 years, every grassroots entrepreneur will have the opportunity to build their own personal brand in the form of content, so that fans can gradually build their awareness and trust in you, and eventually they can't do without you, so as to realize the ability to bring their own traffic. In today's era of overcapacity, people are no longer pursuing material needs, but need experts and experts in various fields to provide solutions. When you impress your fans as an expert or influencer, trust will develop and consumers will become interested in your products and services because they trust your personal brand. More importantly, the traffic and fans brought by the content plus personal brand are more sticky than the customer flow attracted by offline physical stores and the traffic attracted by e-commerce paid advertising.
The future profit model will depend on the word interest. When we produce content, we can use the big data of major social media platforms to intelligently deliver content to people with the same interests. Once we have established a personal brand in a certain field, we can cleverly embed product connections while publishing content, and use the platform to deliver it to people who have a strong interest in products and content, thus forming an interest e-commerce effect. However, the above content and personal IP monetization methods belong to public domain traffic monetization, and in order to achieve sustained profitability, it is necessary to take advantage of the second interest.
Specifically, once we have accumulated a certain number of followers in the public domain, we can build communities and direct those fans into the community. With health and weight loss as the label, we can create communities on different topics such as weight loss regimen and healthy eating, and attract people with similar interests to join. The purpose of such community building is to establish closer social interaction with fans, build strong interpersonal relationships, and in the process discover more potential needs, provide them with solutions, products and services, so as to achieve sustainable profitability in the private domain. For example, you can sell diet tea, health foods, green foods, paid knowledge courses, etc. in the community, relying on private domain communities to achieve sustainable profitability.
When we achieve initial profit and sustained profitability through IP+ e-commerce and IP+ social e-commerce, we can take the next step and realize the fission of national marketing. That is, finding partners in the community, allowing customers to become our agents, helping us promote IP and sell products. That's the equivalent of us replicating ourselves among hardcore fans, thousands, if not tens of thousands. By providing them with training and supply chain support, these agents only need to pay a membership fee of 300 yuan to become our partners. From then on, they only need to produce content, build community, and monetize, and we do the rest. In the process, we can open small stores and distribution channels on various social media platforms, and fans can embed our products when publishing content in the public and private domain areas, and profit from it. This kind of first producing content, building a personal brand, then monetizing according to the needs of fans, and finally converting fans into partners, can get the maximum profit at the lowest cost.
In the future, if you want to learn more about how to build a personal brand and how to start a business, click on the column below!
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