Apple's iPhone14 Pro Max released last year is a high-end flagship phone, the starting price of this machine is as high as 8999 yuan, and this price can only be given to the 128GB version, if you want to use it for a long time, then the 128GB version is not enough; The price of the 256GB version of the iPhone 14 Pro Max reached 9899 yuan, which is much more expensive than the 128GB version.
In fact, the purchase price of 128GB and 256GB flash memory is only a few dollars apart, and it is only a few dozen yuan converted into RMB, but reflected in the product, Apple directly increased the price by nearly 1,000 yuan; The iPhone 15 Pro Max released this year directly canceled the 128GB version, giving 256GB to start, but the price also reached 9999 yuan.
Many friends may be curious, what is the hardware cost of the iPhone 15 Pro Max?
Japan's Fomalhaut Techno Solutions latest report shows that the material cost of the iPhone 15 Pro Max is $559, which is converted to about 4100 yuan; According to the price of 9999 yuan, the material cost of the iPhone 15 Pro Max is less than half of the price, even if you add taxes, research and development, transportation costs, the profit is very amazing.
In fact, Apple is also the world's most profitable mobile phone manufacturer, taking about 80% of the industry's profits last year; The reason why Apple can make so much money is on the one hand its strong supply chain management capabilities, on the other hand is its excellent brand premium ability, the iPhone 14 series released last year, the lowest price also has to start at 5999 yuan.
The 5999 yuan iPhone 14 can only give a 60Hz refresh rate screen, 20W fast charging, 128GB storage, and a 12 million pixel main camera; Even the 8999 yuan iPhone14 Pro Max, is a very critical 128GB start, want a large storage version need to add thousands of dollars, this is Apple's way to make money, many netizens exclaimed that Apple's storage is more expensive than gold.
It should be noted that this year's iPhone 15 Pro Max material cost is much more expensive than the previous generation of machines, and Xiaozhai believes that there are many reasons for this.
First, titanium frame is very expensive, the data shows that titanium frame cost 43% higher than the metal frame of the previous generation of machines, this cost rise is still obvious; Titanium has many advantages, such as strong and lightweight, but the disadvantages are also obvious - expensive, and not easy to color, many blue iPhone15 Pro series machines, has appeared "faded" phenomenon.
Second, 3nm chips are expensive; iPhone15 Pro Max is the world's first smartphone with 3nm chip, the A17 Pro used by TSMC provides foundry technology, the yield rate in the early stage is not high, which also increases the cost of A17 Pro chip; However, it should be noted that the iPhone 15 and iPhone 15 Plus do not use 3nm chips.
Third, quad prism camera modules are also expensive, and Apple introduced a five-fold telephoto camera on the iPhone 15 Pro Max for the first time this year, which has increased the cost by nearly 4 times.
The material cost of the iPhone 14 Pro Max is about 3200 yuan, and this year's iPhone 15 Pro Max rose to 4100 yuan, a full increase of 900 yuan; However, after canceling the 128GB version, Xiaozhai believes that Apple's profits will not be greatly affected, after all, the high-end flagship mobile phone of 9999 yuan is still very profitable.