Why is Messi coming to China again? Superstar effect boosts Miami International The organizer wants to earn 100 million this time?
Messi is coming to China again! He had just been to Beijing once in June, and again to Qingdao and Chengdu in November. During his two visits to China in the same year, Messi once again showed his strong appeal.
The first trip to China, a big profit
In June, Messi led Argentina to China as a World Cup winner to Beijing to face Australia. From rumors to official announcements, from departure to landing, Mei Qiuwang has frequently appeared on hot searches, and after arriving in China, it has set off a wave of fans and media.
Although the ticket price is as low as 580 and as high as 4800, there are still more than 50,000 fans pouring into the new work body, witnessing the demeanor of the king of the ball on the spot, from the perspective of ticket revenue alone, the organizer has made a lot of money, and the Messi fans who come to Beijing from all over the country are even countless.
Messi's commercial influence is also undoubtedly revealed, with as many as 23 official sponsors that time. And he was interviewed by Kuaishou and appeared in the Taobao live broadcast room, which also brought huge traffic. If it weren't for some other reason, Messi could have participated in more offline events and caused a wider sensation.
In short, the effect of Messi's trip to China this summer may be beyond expectations, conservatively estimated, the organizer made at least 50 million! Of course, the Argentine team is also full of money, according to the Beijing Youth Daily, their appearance fee is at least $5 million, and they will also receive a share of tickets, broadcasts and sponsorship revenues.
That being the case, naturally more companies want to invite world-class superstars to China, such as Ronaldo, who is expected to come to China with Riyadh Victory in January next year. And Messi is undoubtedly the best choice, because his success has just been proven, the most risk-free, the most likely to make money, experience can be directly copied: since you can earn 50 million by playing a game, can you earn 100 million by running two games in a row?
The superstar effect fuels Miami
In July this year, Messi officially joined Miami International, which triggered a football boom in the United States, not only in his home stadium, but also in every away game, the king can attract many fans to watch, as well as the big names in the NBA and entertainment industry.
You know, according to Forbes magazine's list of the world's highest-paid players in 2023, Messi ranked second with $135 million, behind Ronaldo with $260 million. Among them, the on-field income is 65 million US dollars, far less than Ronaldo's 200 million US dollars, but the off-field income reaches 70 million US dollars, the highest in football, 10 million higher than Ronaldo!
It can be seen that in the business field, Messi is definitely the most influential and appealing player in world football.
Since there is Messi's "golden signboard", Miami International will inevitably make good use of it, and the success of Argentina's trip to China in June also makes American clubs willing to believe that once they go to China, they can get greater influence and economic benefits, after all, in addition to Messi, Miami has another former football superstar with many fans in China - David Beckham.
More advantageously, the China trip is also timed appropriately. Miami International has missed the MLS playoffs, and there is no game in November, just in time. At this time, the European league and the Champions League were in full swing, and there was no time to play friendly matches with Miami.
The Chinese Super League season is nearing its end, with the final round ending on November 4. On the 5th, Miami International played against Qingdao Manatee, the time was slightly tight, but considering that Manatee is likely to be relegated, it doesn't matter if it is 2 days and 2 matches; Against Chengdu Rongcheng on the 8th, there was no problem.
For Messi himself, an important reason for joining Miami International is to get rid of the pressure, find and enjoy the joy of football, and this summer's trip to China, he has deeply felt the enthusiasm of Chinese fans, so follow the new owner again, in a more relaxed environment to have a new experience, the king is also happy to see it.