Recently, the Ministry of Commerce, the National Development and Reform Commission and other four departments issued the Notice on Promoting the Consumption of Green Smart Home Appliances in 2023, proposing to carry out in-depth trade-in of home appliances, and promote the upgrading and replacement of green smart home appliances through "Internet + recycling" and other modes. On October 13, Suning.com retail cloud data showed that during the holiday promotion, Shuang Line carried out more than 1,000 trade-in activities, collected more than 20,000 units, and brought sales conversion of more than 200 million, of which online replacement brought more than 15,000 sales, innovated the supply of green smart home appliances, and further expanded consumption scenarios and improved consumer experience.
"Suning.com is centered on more than 14,000 retail cloud stores across the country, and within the coverage radius, rural customers can initiate replacement needs to stores through the 'Suning.com Selection' mini program, and 'one-step' to complete the door-to-door recycling of old machines and home delivery of new machines, enjoying high recycling costs for old machines and subsidized costs for green smart new machines." Suning.com retail cloud person in charge introduced. Data show that in 2022, Suning.com will build a four-dimensional trade-in service network of "to the store, to the network, to the community, and to the home", and in the sinking channel, the retail cloud double line will recycle about 360,000 old home appliances as a whole, and drive the high-quality growth of green home appliance consumption in the sinking market through trade-in.
Throughout September and October, in order to further meet the "home purchase" in the county market, Suning.com Retail Cloud launched the Autumn Home Decoration Festival, launched a dual-line trade-in activity of up to 1,000 yuan, and co-branded more than 1,000 "home appliance replacement" activities to meet consumers' needs for home appliance replacement. It is reported that 63 stores in Chengdu participated in the activity, collecting 1,644 waste home appliances, driving an average of 250,000 sales in regional stores. The owner of Nanjin Road in Suining City said: "During the National Day, the store sold more than 100,000 trade-in orders, and many consumers in old communities considered the aging function of home appliances and unsafe factors, and took advantage of the holiday trade-in subsidies to replace some commonly used home appliances such as air conditioners and water heaters. ”
"During the Mid-Autumn Festival National Day, the number of trade-in orders in the county market increased by more than 50% year-on-year, and more than 90% of consumers traded in new products into smart and energy-saving home appliances." The person in charge of retail cloud said. From the data point of view, retail cloud Siemens energy-saving refrigerator washing machine increased by 110%, laser smart TV increased by 253%, and large-screen color TV with more than 10,000 yuan increased by more than 400%. At the same time, green and healthy home appliances continued to sell hotly, such as Xiaotian energy-saving drum washing machine and Beverly water purification equipment sales increased by 87% and 216% year-on-year. It can be seen that county quality consumption has become the new normal, and the driving effect of policy support and consumption subsidies on green smart home appliances is more obvious.
Suning.com said that in the face of the upcoming Double 11 promotion, the trade-in process will be subtracted through upstream and downstream supply chain collaboration, making it easier for users to replace with new products, and adding to the range of trade-in products and price subsidies to help popularize green, low-carbon, intelligent and interconnected consumption methods and better meet the replacement needs of county and township consumers.