Flow is a metaphysics. But "ordinary" has recently become Yu Wenliang's traffic password.
Recently, the topic of Douyin blogger "Yu Wenliang" rising millions of followers in 10 days has appeared on Weibo, Douyin hot search lists, and even continues to dominate the list, and he is also called "the representative of ordinary people" by netizens. So far, his Douyin followers have exceeded 2.5 million. No high appearance, no hot events, no dramatic drama videos, or even no talent display, his videos record daily life, eating, cycling, kicking football, singing, and "silly music" with friends in the night, ordinary but loving life.
Screenshot of Yu Wenliang's Douyin page.
This kind of "free wind" video has aroused the resonance and love of many netizens, and has also been questioned by many people: "What is so good about this, it is still popular", "At a glance, it is about to sell goods"... In the latest updated self-introduction, Yu Wenliang responded that "it will not be accepted for the time being". Those who like it call it "simple and true to create a million miracles", and skeptics call it "the shame of the capital team's blessing and pushing". In the face of the skyrocketing number of fans and overwhelming comments, what is "ordinary person" Yu Wenliang thinking?
"Posting videos is to hope that everyone will gain some strength, 'red' is luck, I am not worthy of 'representing' ordinary people." On October 13, a Chao News reporter had a conversation with him.
After becoming popular, it also became a "tree hole"
Yu Wenliang is his real name.
"I like to lie down every day." This is Yu Wenliang's self-introduction to the Chao News reporter: unemployed, temporarily gnawing the old. Frequently changed cities to live, temporarily living in his hometown Yantai. The routine consists of lying down for half of the day and the other half "thinking of one play and another," such as exercising, seeing friends, and "going crazy like in video."
In Yu Wenliang's video comments, someone left a message: "We are all ordinary people, everyone is Yu Wenliang", "I like your 'sense of relaxation'", "Cured my 'ordinary shame'"...
Some people concluded: I like such an ordinary person, in the recording and telling of ordinary life, find self-worth, but also feel the beauty of life, pass on a kind of energy to everyone, not "other people's children", shake hands with the ordinary.
In Wen Liang's definition, what is posted on Douyin is his ordinary "mad diary". "I have a habit of using photos and videos to record clips where I think it's more interesting to share them, but of course, they don't necessarily make sense." Yu Wenliang told Chao News that he originally hoped that everyone would gain some power in ordinary life, and it was his honor to influence so many netizens.
One thing is very obvious - it can be said that Yu Wenliang has definitely heard more stories in the past ten days since October than in the previous hundreds of months. Like other "Internet celebrities", Yu Wenliang has also become a "tree hole" for many people. Under the comments, some netizens sent their plain face that they could not reconcile, the first selfie in a suit, the apprehension before the first flight, and asked whether the takeaway brother also has life value "ask for comfort"... In private messages, there are countless long stories.
What impressed him the most was a thank you sent by a seriously ill netizen, "He said that he watched my video and felt that there was hope for living." The words he said also encouraged me in turn, and I couldn't say the specific feelings, but I felt that what I shared made sense. ”
As early as October 1, netizens predicted that "your kid can specify fire". Yu Wenliang said that in fact, he didn't pay attention to when he began to increase his fans wildly, but he only remembered that it was after October. He is an ordinary person, but he is not worthy to represent ordinary people. Over the years, I have changed my life in many cities, and I remember that in some places, "the scenery of the football field and basketball court was very good. "After that, I have the opportunity to edit it into a video and share it with everyone.
Not 18, no team, will make money, but not now
Is the video content designed and operated by a script and professional team? The reason for "out of the loop", is there MCN agency assistance and traffic support? Will it bring goods after becoming popular and become a "part of capital play"? These are basically the three major questions that every "influencer" who suddenly has traffic will face.
"I said, there is no team, although no one believes it." Yu Wenliang told Chao News that it can be seen from the pixels that his videos are all shot by mobile phones, and he is a "team" alone, and there is no script, just daily records, so the frequency of publishing works is also random.
In Yu Wenliang's personal introduction, he not only said "no reception", but also said: "If one day my parents can't stand it and need me to take on some things, I will definitely accept advertisements to earn a lot of money to ensure that they are carefree for the rest of their lives." ”
So, is it to pick up or not?
"If I don't accept ads now, I may accept them later, I thought I made it clear." Yu Wenliang responded to this, in his opinion, as soon as there is traffic, he will directly start to bring goods to make money, this matter is not very reliable, he will first open a live broadcast and fan base to test the waters, "now there is no time to plan, step by step." But one thing is certain, the huge number of fans gives me a guarantee, "I'm still gnawing at the old now, if I can rely on the account to support my parents, it's quite a happy thing." ”
Regarding the question about Wen Liang, there is a more special one - age.
In his biography, he was 28 years old. Therefore, many netizens call him "uncle", but many people say that he is "a relatively old post-00s", and some even claim to be a classmate of the same year, proving that he is only 18 years old. Yu Wenliang was a little crying and laughing at this, saying that the specific age was inconvenient to reveal, "If I really am 18 years old, I can only say that it must be closer to 28 years old." ”
Image source: Respondents.
Close moments and private messages, "Have fun to all"
Looking at the comments of netizens, it was like an emotional tug-of-war for Yu Wenliang. Seeing the warm encouragement and gratitude sent, I was also empowered in reverse and increased my vitality. And the "evil words" that appear from time to time will also pull him to start falling emotionally.
"I don't have pressure myself, but now there are more and more people scolding, and my pressure is increasing. In addition to saying that I went against my original intention and was happy every day when I received advertisements, there were some scoldings that were too ugly for me to say, I could only say that they gave me a little bit of everything I could think of. Yu Wenliang told Chao News that the vast majority of fans are of course still very friendly, but seeing the abuse of their popularity, and even personal attacks without a theme, as the number of people who pay attention to themselves increases, these are also increasing, "I don't analyze the reasons for being scolded, I think I have to ask those who scold me." ”
Faced with endless replies, Yu Wenliang simply closed the Douyin private message. Almost at the same time, the circle of friends was stopped and no longer displayed to the outside world. In the screenshot he provided to the Chao News reporter, the most recent one posted was still stuck on October 3, and the screenshot posted a message from netizens scolding him, "I will record it, so it will remind me that there are many people who want to watch me give up." I want to say, I wish the people who support me happy every day, and I hope that the people who scold me and slander me can get their mouths away from this incident and be happy every day. ”
Chao News reporter looked at Yu Wenliang's earliest videos and noticed that on September 25, a netizen left a message: "It's good to watch my uncle grow (rise) from 200 to 1,000." Yu Wenliang's reply at the time was, "I haven't changed, 20, 200, 2000, 200000, 2000000." ”
As of 3 p.m. on the day of the interview, his fans had exceeded 2.5 million, an increase of 100,000 compared to when the morning news reporter interviewed him.
Column editor-in-chief: Qin Hong Text editor: Yang Rong Title image source: Tuworm Creative Photo editor: Xiang Jianying
Source: Author: Chao News