For a long time, the National Day holiday has been the peak season for liquor sales, and Feitian Moutai is even more popular. The China Business Daily reporter recently learned from a number of tobacco hotels and scalpers in Beijing that during this year's National Day holiday, Feitian Moutai saw a succession of retail prices decline, and prices continued to fall a few days after the holiday.
Feitian Moutai is about 100 yuan reduced in 10 days
During the National Day holiday, street liquor stores are rarely visited.
"Feitian Moutai's retail price today is 2,850 yuan per bottle, which is dozens of yuan lower than before the National Day." On October 10, the owner of a liquor store in Beijing's Xicheng District told a reporter from China Business Daily.
According to his observations, during this year's National Day holiday, the price of Feitian Moutai has been falling, and the price is also unstable in the days after the holiday. At present, the latest price of Feitian Moutai has dropped by nearly 100 yuan compared with before the National Day, and it may continue to reduce prices in the next few days.
Another wine shop owner in Fengtai District, Beijing, also told reporters that the latest price of Feitian Moutai is 2,900 yuan / bottle, and the price he sold Feitian Moutai before the National Day reached nearly 3,000 yuan / bottle.
Smoke Hotel.
Although the retail price is slightly different, many liquor store owners said that since the National Day holiday, the price of Feitian Moutai has indeed continued to fall, with a decline of nearly 100 yuan in 10 days.
In addition to the price reduction at the retail end, the wholesale price of Feitian Moutai in the wine merchant circle is also falling. A liquor channel merchant Ma Uncle (pseudonym) told a reporter from China Business Daily that the current wholesale price of loose bottles of Feitian Moutai is 2700 yuan / bottle, and the price of boxed Feitian Moutai is 2950 yuan / bottle, both down about 100 yuan from before the National Day holiday.
A number of scalpers engaged in the Moutai wine business also told reporters that in the past 10 days, the circulation price of Feitian Moutai in the circle has dropped by about 100 yuan, and its purchase price for Feitian Moutai ranges from 2600 yuan / bottle to 2660 yuan / bottle.
A scalper in Beijing told reporters frankly that because Feitian Moutai has not sold well recently, the receipt price of Feitian Moutai in the circle has been depressed, and the receipt price has fallen by 10 yuan almost every day in the days after the National Day. A scalper in Guizhou also told reporters that the circulation of Feitian Moutai has not been as good as in the past, and he has suspended the acquisition of Feitian Moutai.
Liquor practitioner Long Ge (pseudonym) told reporters that the price of Feitian Moutai purchased by Feitian Moutai before the National Day in his circle was 2790 yuan / bottle, and it remained for a few days after falling to 2700 yuan / bottle during the National Day holiday, and then the price continued to fall, and the latest purchase price on October 11 was 2650 yuan / bottle, a total drop of 140 yuan.
Moutai Group's multi-series products have reduced prices
Liquor showcases in supermarkets.
In fact, not only Feitian Moutai, but also many product series under Moutai Group have experienced price declines.
Uncle Ma revealed to reporters that recently, the price system of Moutai vintage wine is not very stable. The previous vintage was about 100 yuan higher than the previous year, but now the difference between adjacent vintages is only about 50 yuan, especially in Moutai's 15 years, the price has dropped a lot. In addition, the price of Moutai series wines of various themes and cultural and creative industries is also declining. "In fact, before the National Day, the price of many series of products under Moutai Group was at a low level, and more importantly, the circulation of various series of products under Moutai Group in the liquor circle was not as good as in previous years."
A number of scalpers and liquor channel merchants told reporters that the circulation price of Moutai treasures is about 4300 yuan / bottle, and the circulation price of Moutai 1935 is about 1000 yuan / bottle.
In addition, a reporter from China Business Daily logged on to the i Moutai platform and found that the official retail prices of Moutai treasures and Moutai 1935 were 4599 yuan / bottle and 1188 yuan / bottle.
This means that in the past, consumers could make a small profit by making an appointment to buy Moutai wine from i Moutai and then sell it, but now consumers snap up Moutai treasures and Moutai 1935 from i Moutai at a price much higher than the actual circulation price.
"As far as I know, after spending on i Moutai to make an appointment to buy Moutai 1935 and pick up the goods at the reserved store, Moutai Group will also subsidize the store by a few hundred yuan." Long Ge revealed to reporters, "Some stores will take the initiative to find consumers to make an appointment to buy Moutai treasures and Moutai 1935 on i Moutai, and choose to pay in stores, when consumers directly show the wine code to the store without paying to get dozens of yuan rewards." (Reporter Zhou Ziyun text/photo)
Source: China Business Daily