"What the people need, Wuling will build!" During that period of "masks", the demand for domestic masks skyrocketed, and Wuling also made masks like BYD to solve major crises at home and abroad, and Wuling was known as a conscience brand
Wuling started in Liuzhou, Guangxi, absorbed the technology of Mitsubishi Motors in Japan in the early stage, continuously improved and created a van, and imitated Mitsubishi and directly registered the Wuling trademark.
Wuling has become a national god car with a Wuling light, whether he is everywhere in the city or the countryside, mainly cheap and enough. In the eyes of consumers, Wuling Hongguang is affordable to the people, and can be installed and durable, so it has become a good business companion for many small bosses.
The light of Wuling
This is arguably one of the most successful marketing cases in the automotive industry, with the lowest price and full configuration. In line with Xiaomi's explosive marketing thinking, no more is enough.
A successful enterprise will always impress people, let's take the automotive industry, when someone says "what the people need, Wuling will build", everyone's eyes will definitely look at that brand - Wuling Motors!
Wuling Hongguang
As a well-known leading car company in China, I believe that many people have a deep impression of Wuling Motors since they can remember, from the previous Wuling Hongguang and Wuling Glory
And then to Hongguang MIDEV and Wuling Binguo in recent years, these explosive models have become well-known national god cars.
Pentaz bino
This is a company with dreams and down-to-earth work, conscience, brand pragmatic, innovation, integrity-based, not inferior to BYD and Huawei.
Create a coupe that young people can afford
On October 10, Wuling came out with a new car, this time a coupe, yes, you read that right, Wuling's first sedan came!
Previously, in the "Road Motor Vehicle Manufacturers and Products Announcement" (batch 374) vehicle new product publicity list issued by the Ministry of Industry and Information Technology on August 14, a new model under SAIC-GM-Wuling completed the declaration. According to the company's declaration of models, the new car has a length, width and height of 4835mm/1860mm/1515mm respectively, and a wheelbase of 2800mm, providing two power forms: pure electric and plug-in hybrid.
As the first sedan launched by GM-Wuling, Wuling Starlight is available in pure electric and plug-in hybrid power. In terms of appearance, the front of the hybrid version adopts a grille with a wing-spread layout, while the pure electric version adopts a closed grille design.
The new car is named Wuling Starlight, and the exterior adopts the aesthetic design concept of star wing, inspired by the starry sky, and integrates the charm of light and shadow to create a streamlined coupe body posture. Exterior details. The new car adopts the aesthetic design concept of Star Wing, inspired by the starry sky, blending the charm of light and shadow, and interpreting the full inductive vitality of the streamlined posture.
Wuling officially announced 6 body colors for the new car.
In terms of design, the Wuling Starlight front face adopts a split headlight design, with the borderless front grille layered above and below, the design has a very strong sense of unity and creates a sense of layering. In addition, the raised line on the front hood reflects the line and muscularity of the body.
The side of the body, the streamlined body design, the large back roof, full of sporty atmosphere. Silver window frame ring trim and semi-hidden door handles enhance the vehicle's texture. The new car is also equipped with a low wind resistance wheel design, which can reduce the wind resistance when driving, and also improve the aesthetics.
EV version
At the rear, the star ring taillights that run through echo the front daytime running lights, and the rear surround plastic parts are embellished with silver plaques, the design details are in place, and the rear surround also forms a clear sense of layering with the body, and the overall is very sporty.
It is worth mentioning that Wuling Starlight also has a pure electric version of the model, the face of the pure electric version adopts a closed design, while the daytime running lights are replaced with an L-shaped design, and other parts are basically the same as the plug-in hybrid model.
In terms of power, Wuling Starlight offers two power system options: plug-in hybrid and pure electric, of which the plug-in hybrid version will be equipped with a plug-in hybrid system composed of a 1.5L engine + electric motor, with a maximum engine power of 78kW; Pure electric
In general, although the power performance data is not very impressive, Wuling Starlight allows everyone to see Wuling's pursuit of the young consumer market, and I believe that its pricing must be affordable for most young consumers. The first coupe for young people, will you choose Wuling?
Wuling has never disappointed everyone
In this era of new energy vehicles, Wuling not only did not fall behind, but also mixed well. In the new energy market, Wuling opened up the new energy mini vehicle market with a Wuling Hongguang MINI EV. Its small and flexible body design, with a price of less than 100,000, has become the first choice for many young consumers.
Not only the soft and cute Wuling Hongguang MINI EV, in May this year, Wuling also launched the Omni off-road style design of Baojun Yueye, which also costs no more than 100,000 yuan, and the hard-style off-road style meets the more personalized pursuit of young consumers.
In addition, to meet the needs of family travel, Wuling also has MPV models - Wuling Capgemini, MPV body design, six-seat layout, starting price of less than 100,000 yuan, you can have Wuling this MPV model, which is completely enough for you to take your wife and children to travel together.
Each model is the price in one step, has always been a price to the end, although the profit is low single sales is not low, single product thinking small profit and high sales, this is not the strategy of Xiaomi Lei Jun, each category is one, but must explode
It is precisely the confirmation of the opening sentence "What the people need, Wuling will build!" "Wuling Hongguang MINI EV and Baojunyue also meet everyone's needs for personalized mobility cars, and Wuling Capgemini meets the MPV needs of everyone's family travel. Now, Wuling Starlight is on the scene, and it will also become the first coupe for young people.
Since Wuling has developed towards coupes, should Wuling supercars also have hope?
History of Wuling
SAIC-GM-Wuling Motors Co., Ltd. (SGMW), officially established on November 18, 2002, is a large-scale Sino-foreign joint venture automobile company jointly established by SAIC Motor Co., Ltd., General Motors Corporation of the United States and Guangxi Automobile Group Co., Ltd. (formerly Liuzhou Wuling Automobile Co., Ltd.). But his development can be traced back to 1958, which is 64 years old, let's review the development story of Wuling!
Early development 1958~2000
On October 28, 1958, Liuzhou Power Machinery Factory was established.
June 30, 1962 The first batch of Harvest-37 tractors left the factory.
January 1966 The success in the tractor industry made Liuzhou Power Machinery Factory renamed Liuzhou Tractor Factory.
January 20, 1982 The factory trial-produced the first LZ110 minivan using manual hammering and molding.
On September 13, 1982, the People's Government of the autonomous region issued the Notice on the Joint Construction of Micro Vehicles by Liutow Tractor, deciding to switch to the production of micro vehicles, which is expected to form an annual production capacity of 10,000 units in 1985.
On February 15, 1984, "Liuzhou Micro Automobile Factory of Guangxi Zhuang Autonomous Region" was put into use with a new official seal. Production of the initial LZ110K began.
On May 10, 1985, the name change ceremony was held, and the name was officially changed to Liuzhou Micro Automobile Factory.
In 1986, the company switched to production and LZ110SD initial products.
June 29, 1987 The first batch of LZ110VH vans and LZ110P trucks imported from Japan and produced in bulk parts rolled off the production line and held a production ceremony.
On December 31, 1987, the first batch of LZ7100 mini cars that introduced the body modification of the French Citroën company Visa sedan was successfully trial-produced.
On June 15, 1988, Liu Wei signed an agreement with Hong Kong Gui Long Company and Xinxiang Company to establish Sino-foreign joint venture Wuling Automobile Co., Ltd.
On December 11, 1989, Liuzhou Wuling Automobile Enterprise Group Corporation was established.
1990 Wuling van LZW6320 launched.
February 12, 1990 The first batch of 15 LZ110 vehicles was exported to Thailand, achieving a breakthrough of zero export of Wuling Motors.
April 23, 1990 The first LZ110MC mini car rolled off the production line.
October 30, 1991 Achieved the annual production target of more than 10,000 Wuling Motors ahead of schedule, and sold a total of 50,000 units.
May 8, 1995 Wuling Motors produced 150,000 vehicles off the production line.
December 28, 1995 The 50,000th Wuling Motors rolled off the production line.
1996 The first LZW6370A jointly developed with Daihatsu rolled off the production line. LZW1010PS the second generation of two-row seats rolled off the production line.
On February 28, 1996, Wuling Motors Enterprise Group Corporation merged with Liuzhou Machinery Factory and immediately established Liuzhou Wuling Automobile Co., Ltd.
On November 18, 1997, the 98 Wuling Motors order meeting was held in Liu, and the order volume exceeded 100,000 units.
In 1998, Wuling's annual production and sales scale reached 100,000 units, becoming the largest mini vehicle enterprise in the domestic mini vehicle industry at that time.
On July 13, 1999, Liuzhou Wuling Automobile Co., Ltd. was established.
August 23, 1999 Wuling Motors' 500,000th vehicle rolled off the production line.
In September 1999, Wuling successfully passed the ISO9001 international quality system certification at one time.
2000~2010 The van field is a great ride
In May 2000, the technology center became a national technology center.
September 28, 2000 Wuling's cumulative production of mini cars exceeded the 600,000 mark.
On July 19, 2001, it formed a strategic cooperation with SAIC Motor in the form of allocation of core enterprise Liuzhou Wuling Automobile Co., Ltd. (assets).
On June 4, 2002, the signing ceremony of the tripartite cooperation between SAIC Motor Co., Ltd., General Motors Corporation of the United States and Liuzhou Wuling Automobile Co., Ltd. was held in Nanning. SAIC-GM-Wuling Motors Co., Ltd., established by the three parties, was formally established.
On November 18, 2002, SAIC-GM-Wuling Motors Co., Ltd. was officially launched.
November 8, 2003 The foundation stone was laid for the new livery, and the Chevrolet SPARK rolled off the production line, representing the company in the field of mini cars.
DECEMBER 8, 2003 THE CHEVROLET SPARK LAUNCHED.
On September 12, 2004, Wuling Yangguang was launched, which is the company's first high-end micro-surface model.
June 1, 2005 Liuzhou Engine Plant laid the foundation, with a total investment of more than 2 billion yuan
On June 3, 2005, SAIC-GM-Wuling Qingdao Branch was established.
In 2006, Wuling Small Whirlwind Double Row and Wuling Prosperous were launched.
On April 1, 2008, Wuling Rongguang was released, opening the era of "big micro-customers"
November 18, 2008 Wuling 50th Anniversary
March 18, 2009 Qingdao engine plant completed and put into operation.
On December 18, 2009, the company's annual production exceeded 1 million units, and Wuling Light rolled off the production line.
2010~2020 Entered the field of cars
April 23, 2010 Wuling Hongguang was unveiled at the Beijing Motor Show.
July 18, 2010 SAIC-GM-Wuling announced its passenger car brand "Baojun" and officially entered the passenger car market.
On August 9, 2011, the first product of the Baojun brand, the Baojun 630, was launched.
February 28, 2012 Wuling Rongguang production exceeded 1 million units
On July 10, 2012, Wuling Glory hung the Chevrolet LOGO and entered the Egyptian market.
November 18, 2012 Baojun production base was completed and put into operation, with a planned annual production capacity of 400,000 units.
On May 9, 2013, Wuling Hongguang hung the Chevrolet LOGO and entered the Indian market.
December 14, 2014 Chongqing plant completed and put into operation.
August 20, 2015 Groundbreaking of the Indonesian plant.
On August 21, 2015, the second phase of Baojun plant was completed and put into operation, and the construction of new energy base also started.
December 31, 2015 Wuling became the first car company in China to exceed 2 million units in annual production and sales.
On July 11, 2017, SAIC-GM-Wuling Indonesia officially put into operation.
May 25, 2020 SAIC-GM-Wuling announced that it has become the first Chinese automobile company to produce more than 22 million units.
2020~ New energy creates brilliance again
On July 24, 2020, Hongguang MINIEV was launched at the 23rd Chengdu International Auto Show.
December 31, 2021 The overall sales of the Hongguang MINIEV have exceeded 550,000 units since its launch. Among them, the cumulative sales volume of 426,452 units in 2021 topped the annual sales of new energy.
summary
What the people need, Wuling will build. This is the slogan of Wuling Hongguang. From the production of masks to snail powder, from the release of Wuling's global silver standard to the launch of the "people's scooter" Hongguang MINI EV, SAIC-GM-Wuling can be said to have implemented this slogan