[Watch House Watch Technology] has been in Japan for the past three years. Therefore, this year, whenever the time schedule starts, my wife and I immediately travel abroad. I spent half a month in Europe in July, this Mid-Autumn Festival plus Eleven, and I spent it in South Korea. In particular, the Blue House is open to the public, and this time I also went to see the Blue House. Of course, as a watch lover, in different countries, I also pay attention to what watches are worn by locals or tourists. Although South Korea is very close to us, Beijing to Seoul only takes more than 1 hour, the two countries have many similarities in cultural customs, but in the popular list, South Korea and our country, there are really some differences.
The Blue House, as well as the Office of the President.
Let's first look at the relatively niche domestic watch, and the more popular watch in South Korea.
In the popular list in Korea, a big difference from the domestic one is Hublot. Hublot is a relatively niche one in the mainstream list of the market in our country. Not to mention Rolex, Omega, Wanguo, even compared with Blancpain and Panerai, Hublot is relatively rare in China. In South Korea, Hublot appears more frequently on the street and on the TV screen.
Hublot Classic Fusion, Big Three Needles (left) and Chronograph (right)
When I was in Korea, I saw several people on the road. I live in Myeongdong and I was impressed by the fact that a man wore a diamond-encrusted Hublot classic fusion; One person wears a ceramic case fusion timekeeper. Previously, the famous watch website Chrono24 counted the top 10 watch brands with the highest attention in Asia (note, it is attention), thanks to the Korean market, Hublot ranked 7th.
Hublot Big Bang UNICO, white ceramics (left) and sky blue ceramics (right)
Compared with China, Breitling has a very high popularity in Japan and South Korea. My wife watches Korean dramas all year round, and I also see from them that Breitling, including the Hublot in front, has a very high appearance rate. Breitling has become the "standard for the rich and the second generation" in Korea.
IN ADDITION TO THE EVER-POPULAR AVIATION TIMER NAVITIMER, WHAT IMPRESSED ME THIS TIME WAS THAT ON THE STREET OF MYEONGDONG, I met a man wearing a breitling puya small three needles. Launched in 2018, the Breitling Primitive was the entry-level model at the time, but also included a gold-shell version. Later, Breitling discontinued the Priya triple-needle. The only time Breitling is currently on sale in the Puya collection. So this little three-needle impressed me.
Breitling Puya, small three hands (left) and Puya Chronograph (right)
Next, let's look at the more popular famous lists in China and South Korea.
Rolex
In Korea, Rolex is still the most common watch. THE HIGHEST OCCURRENCE RATE IS THE DATEJUST LOG TYPE. In particular, the Rolex 126333 and 126334 new generation of the log type, which is very recognizable due to the combination of a five-bead chain and an oyster clasp. The log type is both luxurious and practical, and is waterproof enough (100 meters). Young people and older people can often see DJs on their wrists.
Rolex logbook, 126334 (left) and 126333 (right)
Outside of the log, Water Ghost, Blue-Black Circle GMT, Skywalker, and all-gold weekly calendars, I've also seen people wear them. But unlike in China, the popularity of water ghosts in our country is very high, and people wearing water ghosts can often be seen. In South Korea, the frequency of Rolex water ghosts does not seem to be so high.
Rolex, Water Ghost 126610 (left) and blue and black circle GMT 126710 (right)
omega
Rolex was followed by Omega. During my time in Korea, people who wore omega seahorses, constellations, and supermasters were all seen. Among them, some girls have female watches wearing horoscopes. The relatively high occurrence rate of the Speedmaster is the manual 1861/3861 moon landing Speedmaster. The most common omega in Korea is the Seahorse 300-meter diver's watch. What impressed me was that at Lotte World in Seoul, I met more than one Korean who was 300 meters away from a seahorse.
Omega Seamaster 300m diver's watch
Players who follow Omega may have noticed it too. In recent years, Omega's publicity in South Korea has also been relatively large. At the same time, some Omega advertisements in our country, including domestic official websites and outdoor advertisements, have also used the promotional image taken by Korean spokesperson Hyun Bin before.
Omega Speedmaster 3861, steel shell and green gold case
Universal
The situation in all countries is more similar in South Korea and at home. The most common of nations are pilots, including Mark 18/20, Pilot Time. From the flying meters I have seen, the new generation of flying meters using the 69000 series chronograph movement produced by Wanguo has been popularized all over the world. Thanks to the new 69000 calibre flymeter, the small seconds hand has been moved to 6 o'clock on the disc, and the small red seconds hand of the steel shell calibre is very eye-catching, even if it is far away, it can be seen at a glance that it is a new version of the 69000 calibre.
Universal Pilot, Mark 20 (left) and Pilot Timing (right)
In terms of formal watches, the highest occurrence rate is Portofino. The Wanguo Portofino, with a slightly curved and fully polished case on the sides, is instantly recognizable from the side lines alone, even without looking at the dial.
Wanguo Portofino, big three needles (left) and Portao timing (right)
Since 2020, Cartier's sales have surpassed Omega to become the world's second largest watch. From my past travel experience in Europe and Asian countries, Cartier has a very high popularity all over the world. During his stay in Korea, it was visible to the naked eye that Cartier almost occupied the girl's wrist. The girls of the DAIKADIA tank tank, very many.
Cartier tank MUST, two-needle quartz version with belt and steel chain.
The tank TANK that appears most frequently is the tank MUST/tank SOLO. Both tanks, both entry-level models of Cartier, have been discontinued by SOLO, and MUST is a replacement model for SOLO. Steel case, standard Cartier tank look, women's model with a two-pin quartz watch. With a public price of more than 20,000 and a high degree of recognition, it is definitely one of the first choices for girls. (Photo: Wen Watch House, Yan Pingping)