According to common sense, the more vigorous the consumption, the price tends to stabilize at a higher level. As a result, this year's National Day gave people an unexpected. As soon as the holiday began, the news of a sharp plunge in ticket prices came, and many people were dumbfounded.
According to CCTV Finance reported on October 2, from that day, the ticket price of some flight segments has dropped sharply compared with before the holiday, such as the ticket from Shanghai to Chengdu, the price has dropped by 80%, and the naked fare is only 190 yuan.
In addition, the air ticket price from Beijing to Lanzhou and Xi'an also fell by as much as 79%; The price of a ticket from Guangzhou to Beijing is only 355 yuan... The drop was so large that netizens shouted "the feeling of buying a ticket and buying A shares".
Not only air tickets, but also gold, seafood, etc. also staged the same plot. Especially gold, this National Day caught fire, but not because of strong consumption, but the price of gold fell by dozens in just a few days.
You must know that the price of gold has been climbing this year, and it has caught up with the peak of gold demand such as the National Day, and the result is not only not an increase in price, but also a sharp fall, which is particularly surprising.
Seafood is a similar situation, every year during the National Day holiday, the price of seafood will rise, but this year the market is a little deserted, very unusual. Some people visit the seafood market and find that the seafood has become the price of cabbage: the not too large solefish is less than 1 yuan each.
This phenomenon is indeed strange, but the reason is obvious - young people have started reverse consumption, and many people no longer consume blindly, but in a more rational way.
Take air tickets, for example, on the one hand, National Day tourism is still popular, but the travel destinations of young people have changed. More and more people are starting to reverse travel, not to popular cities and Internet celebrity attractions. This caused a change in the relationship between supply and demand, and the price of some air tickets was naturally knocked down.
On the other hand, many young people choose to travel at different peaks, and do not want to crowd people in scenic spots during the holidays, so they have opened the mode of outings and outdoor sports. Outdoor products ushered in an outbreak, and at this year's fire Vipshop, sports outdoor products before the holiday attracted much attention from consumers.
In the south, sales of surfing/diving equipment increased by 87% year-on-year, and sales of outdoor tables and chairs increased by more than 30% year-on-year. In addition, the sales of sports and outdoor wear have also grown rapidly, with running wear sales increasing by 153%, basketball wear sales increasing by 54% year-on-year, and sports jacket sales increasing by 43%.
Similarly, the rare decline in the gold price on National Day is also related to the reverse consumption psychology of young people. More young people are no longer buying at the festival, but are spending more rationally on demand. This avoids overheating of gold consumption to a certain extent, pushing up gold prices.
In general, young people's consumption demand is still strong, especially holiday consumption, and everyone is full of enthusiasm. But at the same time, enthusiasm does not equal impulsivity, let alone spending lavishly. Nowadays, young people are changing their concepts, consumption is more rational, and many consumption scenarios and consumption directions have changed accordingly.