With short hair and blue striped short-sleeved shirt, near 8 o'clock on the evening of October 9, Jiang Ge's mother Jiang Qiulian sat on a waist-protective chair, smiling, and appeared in front of the live broadcast camera in advance. At the age of 54, she started her first live broadcast.
The live broadcast lasted from 8 p.m. to 11 p.m., attracting a total of 15.18 million netizens to watch, while the number of online viewers once reached more than 100,000; Within 3 hours, she sold nearly 60,000 items and sold more than one million yuan.
"I don't know where to look, I used to be nervous in front of such multimedia lenses, but now I'm really nervous." For the first live broadcast, Jiang Qiulian sighed that her hands were sweaty.
This is a slightly quiet live broadcast room, with no loud background music and no countdown to arouse emotions. Facing the live broadcast camera, Jiang Qiulian looked very rusty, she couldn't sell goods, and she couldn't even find a close-up shot, sometimes she was in a hurry, but she repeatedly persuaded, "Don't rush to grab, the stock is sufficient, first look at the feedback of the person who bought it before, and then place an order." ”
She introduces the products one by one in Mandarin with a Shandong accent: shaqima, boneless chicken feet, shrimp paste, oil stain, paper towels... That night, Jiang Qiulian's Douyin window launched 23 products, all of which she had previously posted video recommendations.
In the face of netizens who swiped gifts in the live broadcast room, Jiang Qiulian repeated repeatedly, "You don't need to send me gifts, the fact that you can buy good goods is the greatest support for me." ”
"There is no professional teamwork, just grass teams." Previously, Jiang Qiulian replied to the Chao News reporter that she was independently trying to bring goods live, and there was no specific plan for the frequency of follow-up live broadcasts.
Jiang Qiulian's attempt to bring goods live once caused controversy on the Internet. Talking about the reason for starting the attempt, Jiang Qiulian said, "Defending my rights is the only driving force that supports my life. But I can't just wait for rights defense every day, I need a job to enrich myself, and have enough financial foundation to support my rights defense road and pension issues. As far as my current physical condition is concerned, I am no longer able to engage in high-intensity physical work. ”
Jiang Qiulian said, "In my opinion, live streaming is to move the small supermarket I opened before to online, and the purpose of live streaming is also to make money, but I will put the selection and service first and make money second." ”
(Chao News)