With more than 8.5 million views, Jiang Ge's mother opened her first live broadcast with goods, and it is estimated that it sold more than 1 million yuan in 3 hours

Source of this article: Times Finance Author: Li Ting

Source: Screenshot of the live broadcast room

At 8 p.m. on October 9, 54-year-old "Jiang Ge mother" Jiang Qiulian started her first live broadcast on Douyin.

The news also caused heated discussions. In the Jiang Ge mother account, which has most of the likes of 10,000-20,000, the video has 160,000 likes, and most of the voices in the comment area are supportive, "make life fulfilling".

Jiang Qiulian said that live streaming is just a job, and she will continue to walk on the road of rights protection when she is more than half a hundred years old, and she needs a job to enrich herself, and has enough economic foundation to support the road of rights protection and pension issues.

"In my opinion, live streaming is to move the small supermarket I opened before to online, and the purpose of live streaming is also to make money, but I will put the selection and service first and make money second." She said.

Source: Screenshot of the live broadcast room

More than 20 kinds of goods in the window, including snacks such as shaqima and hawthorn, as well as housekeeping gloves and kitchen wipes, except for an ergonomic sitting chair from 168 yuan, the price of goods is between 9.9 yuan and 39.9 yuan. Jiang Qiulian repeatedly emphasized that the products that premiered this game were all recommended by the previous video, "Don't be in a hurry to place an order, you can go to my video to see the evaluation of other friends before placing an order."

In February this year, Jiang Qiulian also responded to netizens' bad comments on her short video on social platforms, she said that although her consumption level is limited, this is not a reason for netizens to complain, big brands will not reduce quality because of this, and also hope that consumers who have bought her recommended products can leave real comments.

One and a half hours after the broadcast, the number of online users in the live broadcast room exceeded 100,000, with more than 4.3 million likes, ranking 19th on the Douyin tape list. In the live broadcast, she did not want to mention too much about her daughter Jiang Ge, telling fans in the comment area that "this is bringing goods."

According to data from the third-party platform Feigua, Jiang Ge's mother's first live broadcast lasted about 3 hours, with more than 8.5 million views and estimated sales between 1 million and 2.5 million yuan. As of press time, Jiang Ge's mother Jiang Qiulian's Douyin account has 2.876 million followers. However, according to Chao News, Jiang Qiulian said that she is operating independently, and the specific plan for the follow-up live broadcast has not yet been determined.

As early as 3 years ago, Jiang Ge's mother already started her own online store, Jimo District Left Bank Home Store, which was established in January 2020 as a self-employed business with a business scope including the sale of food and daily necessities. The name "Left Bank House" comes from the screen name of his daughter Jiang Ge, Left Bank. In addition, she also opened an account on Douyin for video delivery "Jiang Ge's mother's small supermarket".

Tianyan investigation shows that in May this year, Qingdao Huyangshu Culture Media Co., Ltd., wholly-owned by Jiang Qiulian, was established, its legal representative, executive director and manager are all Jiang Qiulian, with a registered capital of 100,000 yuan, and its business scope includes organizing cultural and artistic exchange activities, food Internet sales, Internet sales, daily department store sales, alcohol business, etc. In this regard, Jiang Qiulian also told Chao News that registering a company is a normal process and is also to standardize tax payments.