As one of the official cooperative fashion exhibitions of Shanghai Fashion Week, the 2024 spring/summer ALTER SHOWROOM order fair recently kicked off at WYSH Feiyueli, and the key urban renewal carrier of Wuyi Road turned into a multi-aesthetic fashion space, which amazed visitors. Orders will be available until October 15. WYSH will also launch interactive gift activities, and members of the public can receive free coffee and vouchers.
Over the years, ALTER SHOWROOM has been committed to bringing together designer brands with potential and commercial value at home and abroad, leading the young design forces with attitude and potential in the current Chinese retail market. With the start of Shanghai Fashion Week for spring/summer 2024, ALTER SHOWROOM orders for spring/summer 2024 will also debut.
Different from previous seasons, this order meeting will be specially located in WYSH Feiyueli, a key urban renewal project on Wuyi Road, Changning District. The project is located in the hinterland of Wuyi Road Historical District, located at No. 168 Wuyi Road, the original site is Feile Audio Factory, after the development and operation of K. Wah International, the positioning of "fashion and creative landmark" has initially appeared. The rich neighborhood, quiet location in the middle of the noise, simple, modern and neat architectural style, and the scene setting that can be strolled, viewed and rested, make ALTER SHOWROOM land here, and also unlock a new "opening way" for the space.
The reporter found that the entrances and exits of Zhaohua Road and Wuyi Road in WYSH Feiyue Li have been opened, and buyers can enter nearby. More than 30 distinctive designer brands were gathered on site, covering fashion, accessories and other categories, and the number of design works exceeded 5,000, carrying the designer's deep thinking on art and fashion. Since its opening, domestic and foreign retailers, fashion buyers and other fashion industry practitioners have flocked to the venue. THE SPECIAL INVITATION TO ARTIST NEVILLE WAS INVITED TO CREATE ART INSTALLATIONS IN THE RED BRICK SHOW SPACE IN WYSH FEIYUE, WHICH INTEGRATES THE ESSENCE OF MODERN ART AND CREATES A CREATIVE "FLOATING WORLD".
It is worth mentioning that relying on this order fair, many international designer brands have entered the Chinese market. For example, RVN, founded in New York, has excellent knitting technology, is famous for geometric jacquard knitting, exquisite craftsmanship and affordable price, and has attracted much attention in the industry. At its booth, you can see a variety of expressive color combinations, covering clothing, bags and more.
Coming from Georgia, 0711 focuses on high quality and innovative thinking, and the handbag design incorporates local traditional weaving techniques and striking modern design styles, and each product is carefully handcrafted by skilled craftsmen. It was the first design product to use plexiglass and plywood as the frame of the bag, giving the traditional bag a new trendy look.
IN ADDITION, ALTER SHOWROOM'S LONG-TERM PARTNERS ALSO APPEARED AT THIS SEASON'S ORDER WITH NEW COLLECTIONS, INCLUDING PERPOZE WITH A PERSONALIZED STYLE, IN THE MOOD FOR LOVE, WHICH EASILY CREATES PARTY LOOKS.
Coinciding with KWIH's 30th anniversary in the Mainland, WYSH and K. Wah Retail's merchant "Tigerbite" launched the "Feifan Good Taste" campaign. Members of the public pay attention to the "K. Wah Commercial" official account, open a card on the WYSH Feiyueli membership system mini program, and receive a redemption coupon to redeem a limited number of co-branded coffee. In addition, if you publicly publish notes and accompanying texts of joint coffee pictures or videos in Xiaohongshu, you can also receive a limited number of PAIN CHUAD Baiqiu exchange coupons. Event gifts are limited and available on a first-come, first-served basis.
Spring Summer 2024 ALTER SHOWROOM Order Fair
Address: Wuyi Road No. 168 WYSH Feiyueli
Tip: Orders will be open to buyers and support "cloud ordering". The "Feifan Taste" event is open to everyone.
SOME IMAGES ARE FROM ALTER SHOWROOM
Written by/Photographed: Li Songnan
Editor: Li Bingqian
Responsible editor: Gao Qin