IVE's new album released a trailer for the third title track, "Baddie," but many found the song to be a nod to red velvet's "Birthday," and this isn't the first time Ive has done so. Previously, at the year-end awards ceremony, they directly covered Red Velvet's "July 7th".
Although the biggest attraction in the trailer is the skill embodiment of member Jin Qiu, that is, incarnating 6 children, the quality of the song's work has already caused controversy. The feedback from IVE fans on the first two title tracks was all brushing the word "big things are wonderful", but in fact, the first title track "Either Way" only airborne Melon at number 57, and the second title track even went straight NOT IN.
This made many fans begin to question the quality of IVE's work, and even thought that IVE deliberately produced bad songs. However, IVE's situation is actually not surprising, because they have already played all the cards as soon as they debuted, and their strength shortcomings are very obvious, the members' singing skills are too poor, and it is difficult to recover millions of cultivations.
While IVE pays homage to red velvet in the MV, that's not the only reason for the controversy. The melody in the trailer has no memory points, and if this segment is the chorus part, then IVE is directly cool. It also means that IVE has lost the right to compete for the top spot. IVE couldn't make a piece better, and the members' singing skills were so poor, which was the main reason why their first two title tracks failed.
Even a million cultivation can hardly save the problem of members' singing skills. This has also led many people to question the strength and professionalism of IVE. IVE's dilemma also exposes the fact that making music is not only a good concept and marketing, but also requires a high level of musical literacy and strength. If IVE wants to go further, they must radically improve their musical literacy and skills.
Otherwise, even the best concepts and marketing cannot hide their shortcomings. In this highly competitive music market, only with a high level of musical literacy and strength can we win more people's hearts. IVE must face up to their problems and strive to improve their strength, otherwise, this dilemma will continue to haunt them.
South Korean girl group IVE records sales declined, and was accused of plagiarizing Red Velvet's MV. Although IVE is backed by the mountain of KaKao Entertainment, its strength is lacking, its main song sound source performance is not good, and the team's TOP member Zhang Yuanying is poor in singing. IVE's downhill path is steady, and its future development remains to be seen.