In the market impression, men, especially middle-aged men with old and young, often desperately earn money, but are reluctant to spend money.
However, recently, a "little green pump" aimed at men's needs has become popular. Despite mixed market feedback, the 599 Little Green Pump still created an astonishing 7-figure overnight transaction with the gimmick of "safer than Viagra", and its market growth rate of up to 400% has also attracted the attention of mainstream media such as China Business Daily.
The report shows that the contribution rate of middle-aged men is as high as 72%, of which high-pressure and high-income groups such as the Internet and finance account for the majority. An interviewee from Beijing anonymously confided: "Although the career is small during the day, the happiness at night is not enough!" ”
01 7 figures in one night, what is the magic behind the frenzy
According to public information, the so-called little green pump is called "double it strong", which is a long-term maintenance technology targeting male reproductive health. It was developed by Hong Kong biotechnology enterprise TIMESHOP and officially launched to the mainland market in July this year.
According to the brand, "Beita Strong" no longer follows the sildenafil ingredients in "Little Blue Tablets", but is compounded with Thai black ginger, Changbai mountain ginseng, arginine and other herbal extracts, which claims to delay the aging of male reproductive ability from the root.
Different from the risk of traditional products being "hollowed out", Little Green Pump claims to be "unruly". Among them, Thai wild black ginger and arginine, known as "men's gas stations", have been proven by the medical community to increase AMPK activity, participate in the NO/cGMP pathway, and help erections.
Further investigation found that the current relevant human clinical trials are not rich, in addition to domestic small-scale research, more cases come from oral "celebrity allusions", such as Hong Kong's richest man Li Shi, Vanke Wang Shi, etc. have been exposed to have an unclear relationship with such black technology.
According to the big data of good diagnosis, male physical examinations account for 35%, which is much lower than that of women. With the outbreak of health incidents in the past three years, men's health awareness has awakened. Statistics show that the rate of medical examinations for men has risen to 55%. Most men in interviews said that they prefer a gentle way of maintenance.
Or it is precisely thanks to this that "Beita Strong" was launched in less than a month of Jingjd East, with 7 figures in overnight transactions at its peak, 72% of which were contributed by middle-aged men. User portraits show that its main consumption force comes from high-pressure and high-paying industries, and the order time is concentrated after 10 pm.
02 Secret and rigid, middle-aged men trapped in the battle for dignity
"As long as dignity can be restored, money is not a problem." A Mr. Wang from a major Internet factory said.
Middle-aged men, carrying the burden of the family, are even more promised the expectation of "mainstay". However, as social competition becomes more and more fierce and age rises, some "hidden words" of men have also begun to target middle-aged men.
According to WHO survey data, up to 48% of men worldwide face difficulty standing up at the crotch. More than 140 million middle-aged men have this "male word", and the problem is gradually showing a younger trend, with surveys showing that 80% of men in their 30s are less than one-fifth of those in their 20s.
Against this background, the popularity of "double it is stronger" does not seem to come as a surprise. See the Jingjd East comment area, where feedback such as "finally raised my head" and "my wife praised me" were put at the top. Many users said that "it is about dignity, and domestic products can be at ease".
Based on only the rhetoric of "natural conservation, mitochondrial anti-aging", whether the "double it strength" of the little green pump can continue to develop remains to be verified by the market. But apparently, some consumers seem to can't wait, and business intelligence data shows that there are no fewer users who win 12 bottles at a time.
When the side effects of the traditional "little blue tablets" are increasingly prominent, the claim that the "double is stronger" of natural conservation seems to have been more favored by domestic men. Industry insiders also convey optimism about its prospects: such maintenance technology may support the "hidden pain" market for hundreds of billions of men.
03 "Turn over the serfs and sing", his needs are being seen
Middle-aged men single-handedly dismantled the ridicule that "men are not as good as dogs". According to a 2022 report by data agency Quest Mobile, male users with online spending power of more than 1,000 yuan have reached 122 million, accounting for 55% of the total users with a spending power of more than 1,000 yuan, surpassing the proportion of women. For a long time, his needs were ignored, and now people realize that "men have money in their pockets."
Not long ago, during the Qixi Festival, the marketing routine of e-commerce platforms to promote "paying for the goddess" was no longer effective. On the contrary, they gradually begin to face up to their own needs and health problems, and the sudden "double it is stronger" may be a microcosm.
Of course, experts also remind that the men's health consumer goods market is mixed, and it is necessary to polish your eyes. In addition, market supervision needs to be further improved, and efforts should be made to build a fair and safe consumption environment.