Golden Velvet Morning Post, Down Man's Informative Breakfast. This column is titled "Gaofan Black Gold Goose Down Jacket, the first high-end goose down jacket sales", produced by Gray Goose Technology, and updated every Monday to Friday.
Hot news
1
Govan shines at Paris Milan Fashion Week and lands the first Paris Goose Down Luxury Center
With the holding of Milan and New York fashion weeks, the global fashion trend has been refreshed again. Chinese goose down jacket luxury researcher Gao Fan also landed in Milan Fashion Week for the first time, bringing his own black and gold fashion show, and bringing this black and gold luxury style to the global luxury design capital - Paris.
On September 28, Gauvan landed the first Paris Goose Down Luxury Research Center, led by Maria, former chief designer of Hermès, and a number of luxury executives and fashion celebrities attended the ceremony. Anne-Marie SARGUEIL, President of the IFD French Design Association, as the unveiling guest, expressed her high expectations for the landing of the Goose Down Luxury Center in Paris.
In his opening speech, brand representative Penny announced that the center is an important embodiment of Govan's original intention of creating high-end goose down jackets with luxury standards, and more international designers will join in the future to bring everyone a more high-end luxury warm experience.
Under the theme of "Urban Snow", Govan presented a new joint work with former Moncler designer Burak Uyan and the latest show released at Milan Fashion Week, showcasing professional cold-resistant fashion items in snow and urban style, reflecting the cold protection function and unique design of Goofen Goose Down.
The world's top luxury buyer OLIVIA. ANHUI. WU, AVETOI and others also praised Gao Van for the luxurious experience after understanding the luxury quality of goose down clothing, and called it "a luxury treasure in goose down clothing", believing that Gao Van will become the next Chinese version of Moncler.
FASHION BUYER ROSY DAILY SAID: "THIS ONE IS SO GOOD-LOOKING, IT'S CLASSIC AND GOOD. Perfect for the consumer market in Paris. Because we love to wear black. This texture is very good. ”
Source | Govan GOFANS
2
Global temperatures reached new highs in September, and the next three months of "unusually warm" may not ease
The Northern Hemisphere is entering autumn, but the extreme heat has not abated. The latest data shows that September this year was the hottest September since meteorological records began, 0.93 degrees Celsius above the average temperature from September 1991 to 2020. It was also the fourth consecutive month of the year that recorded high temperatures.
After a record-warming summer, September saw a record high temperature not seen in years, which could make 2023 the hottest year on record, with average temperatures about 1.4 degrees Celsius above pre-industrial levels, said in a statement.
Global temperatures last year were 1.2 degrees Celsius above pre-industrial levels, but not a record; previous records were set in 2016 and 2020, when global temperatures were 1.25 degrees Celsius above average.
Meteorologists say this year's temperature increase is mainly the result of a combination of human-induced climate change and El Niño. Given that the worst effects of this El Niño will be felt by the end of this year and early next year, this "abnormal warmth" may not abate in the next three months.
Source | The Paper, Central News Agency
3
From January to August, Jining exported 120,000 pieces of Italian down products
Since the beginning of this year, Shandong Jining Customs has given full play to its technological advantages, continued to track the changes in technical trade measures of foreign down products, and helped enterprises explore the international market.
In addition, Jining Customs also actively promotes online inspection, visa appointment and other working methods to provide high-quality and efficient services for the export of down products, and help enterprises in the jurisdiction to stabilize orders and ensure operation. According to statistics, from January to August, Jining exported 120,000 pieces of Italian down products, with a value of 1.82 million US dollars.
Aimi Garment Factory is one of the first local enterprises to use platforms such as Alibaba International Station to expand overseas customers. Through Alibaba's international station, orders are received online, and then distributed to factories of different sizes to expand some small overseas customers.
Emmy revealed that it recently received two small-scale direct procurement orders, one was an order for hundreds of down jackets from the British Equestrian Club, and the other was from a Hong Kong customer requesting the production of 4,000 down jackets. "What has changed this year is that many companies source our products directly through international stations. The volume of such orders itself is relatively small, and it is not profitable for a long time. ”
Source | Jining Daily, 36Kr
4
Chongfu industry, the peak season is coming!
Autumn and winter are the peak seasons for fur products. During this period, as the weather gradually cooled, many fur companies in Chongfu Town seized the opportunity to launch new products, catch up with orders, and actively expand production and sales.
On the morning of October 7th, in the production workshop of Zhejiang Zhonghui Fur Co., Ltd., more than 400 workers were busy rushing to make down jackets, fur coats, wool sweaters and other product orders, exclusively for domestic and foreign brand customers such as Oshili, MO&CO, ONLY, COCOON, and Lilang.
"At present, many workshops in our company are basically operating at full capacity, and the order volume can basically reach December." Sheng Jiping, deputy general manager of the company, said that due to the cooler weather, merchants prepared goods in advance, etc., the company's daily shipments exceeded 4,000 pieces, an increase of more than 200% month-on-month.
In recent years, the market demand for fur products has shrunk, and in order to break through the development dilemma, enterprises have taken the initiative to adjust the product structure on the one hand, gradually expanding from traditional fur and fur collar products to down jackets and other categories; On the other hand, we also take advantage of domestic and foreign exhibitions to actively expand new customers.
Source | Tongxiang News Network
Industry trends
- During the 40th week (9/25-10/1), the industry estimated that duck fry production averaged about 10.2 million to 10.4 million birds per day, which continued to decline compared to the previous week. From the end of August to the middle of September, the concentrated elimination of breeding ducks and ducks was more obvious. (Waterfowl Quotes Network)
- During the November Golden Week, Hongdou comfortable men's clothing ushered in the grand opening of 108 stores, and Hongdou 0 comfortable shirts, Shu bomb jackets, light down, warm goose down jackets and other autumn and winter comfort series became hot sellers. Hongdou Comfort Men's Wear and DIOR's former visual master jointly created Hongdou Comfort Goose Down Jacket, showing the brand's comfort breakthrough in the down jacket category. (Hongdou Group)
- In the live broadcast room, four or five female staff members wore black goose down jackets. This is a blockbuster product that was on the shelves that night, the original price of 1999 yuan was sold to 899 yuan, and the link was on the shelves in just a few seconds, and 1000 orders were robbed. Anchor Xu Xiaomi introduced the warmth of down jackets while shouting for the staff to add another 1,000 orders.
- E-commerce live streaming is quietly changing the city of Linyi, from the former heavy "logistics capital" to a fashionable "live broadcast city". In 2022, the online sales of the entire Linyi City will be 54.77 billion yuan, and the live streaming e-commerce transaction volume will rank first in the prefecture-level cities in the country. (City Boundary)
- Shanxi Securities expects that textile manufacturing enterprises will continue the trend of improvement quarter by quarter in the second half of the year, and the fourth quarter is expected to usher in an inflection point in orders, and the temperature will drop in September, and the down jacket will begin to enter the sales season. Among the Hong Kong stock targets, the most optimistic by securities firms in October was Bosideng. (China Securities News)
Brand Daily Newsletter
Nike recently released its fiscal first quarter results report, sales in China resumed growth of 12% year-on-year, of which digital business sales increased 6%, physical store sales increased 12%.
Nike CEO John Donahoe said that Nike women's wear growth in China during the period exceeded the entire quarter, proving that the brand still has room to grow in this market.
Since opening UNIQLO's first India store in New Delhi in 2019, Fast Retailing is accelerating its expansion in the Indian market and will be looking for more Indian partners.
The group has partnered with more than 20 sewing factories and factories in India, with at least 30% of its products sourced in India. Uniqlo opened its first Indian store in New Delhi in 2019 and now has 11 stores, with sales up as much as 60% year-on-year last year.
Levis' third-quarter revenue was almost flat year-over-year at $1.51 billion, below market expectations, and gross margin slipped to 556%.
Double-digit growth in the Group's direct retail business during the period partly compensated for continued weakness in the wholesale business, with growth in Asia and Latin America offset by declines in North America and Europe. For fiscal 2023, the group expects revenue to be flat or 1% higher, with earnings per share in the range of $1.1 to $1.2.
Former Stifel analysts pointed out in the latest report that German sportswear brand Puma's third-quarter earnings may be lower than market expectations, and EBIT will see a low double-digit decline, far worse than the consensus expectation of a 6% decline.
However, Puma stressed earlier that the group is still on track to achieve its full-year guidance. The company's shares fell 7.8% on Thursday to have a new market capitalization of 8 billion euros.
Despite a slowdown in global demand for luxury goods, Chanel raised the price of high-end products in China in September. A spokesman for the luxury brand said Chanel also increased prices in Thailand, Malaysia, Australia and Japan due to exchange rate fluctuations. Overall, prices rose by 6%-8%.
"This is a regular event for the company, in line with our commitment to price harmonization," said the Chanel representative. A classic Chanel medium-sized lid bag currently sells for 80,500 yuan in China and 9,700 euros in France.