How does the market react to the optimization and adjustment of real estate policies in many places? Reporters visit the scene

Since September, more than 66 provinces, cities and counties across the country have issued real estate adjustment and optimization policies, and the frequency of policies has accelerated, from reducing down payments, lowering interest rates, landing "housing without recognizing loans", to partially relaxing or lifting purchase restrictions, what is the market reaction?

Beijing

The real estate market showed a moderate recovery

Let's first look at Beijing, since September 1 officially announced the implementation of the "house recognition without loan" policy, it has been more than a month, the reporter visited the Beijing market and found that the benefits brought by policy and market changes are continuing to appear, and the property market shows a moderate recovery trend.

During the Mid-Autumn Festival National Day holiday, the reporter saw in a new real estate near Beijing's West Fourth Ring Road that just at ten o'clock in the morning, the sales office had welcomed more than a dozen customers who viewed the house.

Yang Cheng, who came to see the house, wanted to take advantage of the introduction of the policy this time to replace the two bedrooms in the family with a larger three-bedroom. Previously, because the down payment ratio of the second house reached 80%, it brought them a lot of financial pressure. Now that the down payment ratio has decreased, their family has looked at more than ten properties these days.

Yang Cheng, a citizen of Beijing: In the past, I had to pay 80%, and to be honest, I really couldn't afford to pay, but now I can pay 40%, I can also pay 60%, my flexibility is greater, and I have the opportunity to choose.

The reporter learned from this real estate that in the past January, about 60% of the customers who viewed the house belonged to Yang Cheng's improvement needs. According to the new policy, their down payment pressure will be greatly reduced. It is precisely because of the demand for housing in this regard, after the introduction of Beijing's "house recognition but not loan" policy, many real estate projects have accelerated the liquidation process.

According to the latest statistics, 10,727 sets of newly built commercial housing were sold in Beijing in September, up 9.8% from August. Similarly, affected by the new policy, the activity of Beijing's second-hand housing market has also increased significantly, with the number of online signatures reaching 14,261 sets in September, up 30.1% from August. Seeing signs of recovery in the market, some owners have pondered replacing the small-sized and old just-in-demand houses they hold with housing with better living experience, which makes the number of second-hand houses listed in Beijing exceed 160,000 sets. Like the reporter met this Mr. Wang, he hung his two-bedroom apartment on the net two days ago, hoping to change to a spacious three-bedroom apartment as soon as possible through an intermediary.

Industry insiders said that the current demand for housing in Beijing's second-hand housing market is mainly based on house replacement, compared with buying new houses, improving the replacement of houses to consider more factors, the decision-making cycle is longer, especially for customers who sell one to buy one, need to list existing houses for sale before buying the next set of housing, so the heating up of market transactions after the new policy will be a relatively slow process.

Guangzhou, Guangdong

Purchase restrictions are loosened and trading volume increases

Before the Mid-Autumn Festival National Day holiday, Guangzhou successively introduced a number of favorable policies, from "the first house does not recognize the loan" to "reduce the down payment ratio for the second house"; By September 20, Guangzhou once again introduced a real estate optimization policy, adjusting the 9 districts of the original restricted purchase area to 6 districts, and the social security period for purchasing houses in the non-registered household registration area was reduced from the original 5 years to 2 years.

What was the reaction of the Guangzhou real estate market during this Mid-Autumn Festival National Day holiday? What is the effect of the implementation of the initiative? Let's see the reporter's visit.

According to the latest statistics of relevant institutions, from September 25 to October 1, a total of 290,000 square meters of commercial housing were signed online, an increase of 18.9% year-on-year. From September 29 to October 6, 157,000 square meters of commercial housing were signed online, an average daily increase of 13.2% over the same period in 2022.

On October 1, the reporter came to a housing agency in Tianhe District, Guangzhou, and the staff here told the reporter that since the implementation of the new policy to October 1, the transaction volume, customer number and consultation volume of their stores have increased.

In addition, the reporter also learned from a real estate agency store near Yuexiu District, Guangzhou, that the current citizens who come to see the store are mainly improved and just needed. The landing of the new policy has also stimulated the willingness of these citizens to buy, and the number of consultations and sightings has increased significantly.

Industry insiders said that the new policy in Guangzhou will Panyu, Huangpu, Huadu and Baiyun north 4 towns into the non-restricted purchase area, obviously relax the city's household registration and non-city household registration in these 4 districts to buy a house, from the "Eleventh" overall performance point of view, after the purchase restriction policy liberalization, Panyu, Huangpu and other areas, the market transaction is better than the peripheral areas, it is expected that the heat of the core plate of the central area will continue.

Nanchang, Jiangxi

A number of policies were intensively released, and market confidence continued to recover

Jiangxi Nanchang issued a series of new policies for the property market on August 17, and as the capital city of the province that introduced the new policies for the property market earlier, the real estate market in Nanchang has shown signs of recovery for more than a month.

During the Mid-Autumn Festival National Day holiday, many buyers walked into real estate sales offices and intermediaries to view and choose houses.

Near Nanchang Qingshan Lake District High-speed Railway East Station, it is an area where new housing transactions are more active this year. Affected by the "recognition of housing but not for loans" and the local real estate optimization and adjustment policy, during the National Day, the number of inquiries from new house customers here increased significantly, and the transaction volume also showed a trend of recovery.

Not long ago, Nanchang issued 15 new policies for the real estate market, helping the stable and healthy development of the real estate market from four major aspects: supporting the demand for housing, optimizing the supply of the real estate market, improving the quality of housing, and optimizing the liquidity of development enterprises, and clearly proposed to support the improvement of demand replacement housing, implement phased housing purchase subsidies, and implement a minimum down payment ratio of 20% for first-time buyers. Affected by this, reporters in many intermediary stores in Honggutan District, where second-hand housing transactions are more active in Nanchang, saw that the number of customers who came to consult policies and see second-hand houses on the spot was obviously more than before.

According to industry insiders, since the introduction of various new policies in Nanchang, the transaction volume of local second-hand houses has indeed shown some signs of recovery, but the overall transaction recovery momentum is not very obvious, the overall wait-and-see sentiment is still strong, and market confidence and transactions still need to continue to recover.

Liu Shaokang, head of a real estate agency in Nanchang, Jiangxi: We have about 500 stores in Nanchang, and from the data in August, the transaction volume of first-hand and new houses was 485 sets, and the sales volume in September increased by nearly 5% month-on-month.

Changsha, Hunan Province

Property viewings and transaction volumes have increased

On September 22, the week before the Mid-Autumn Festival National Day holiday, Changsha, Hunan Province optimized the purchase and sale restriction policies of some real estate, clarifying that resident families no longer need to provide proof of purchase when purchasing their first commercial housing.

More than half a month after the announcement of the optimization and adjustment policy, how the Changsha real estate market reacted, continue to watch the reporter's visit.

In a property for sale in Changsha's Tianxin District, a salesperson is standing at the sand table to introduce the apartment type, area and surrounding supporting facilities to several housekeepers. In the hall next to it, there are also many house-viewing families who come to learn about the details of buying a house such as the loan ratio.

Since August, a package of real estate policies such as "recognizing a house without a loan", no longer providing proof of purchase for the first house, and transferring after 4 years of online signing of commercial housing has been implemented in Changsha, which has led to a corresponding increase in the viewing and transaction volume of various real estate projects in Changsha. According to data provided by the Changsha Municipal Bureau of Housing and Urban-Rural Development, in the first week after Changsha optimized its real estate regulation and control policies on September 22, the transaction volume of commercial housing in Changsha reached 360,200 square meters, an increase of 28.22% week-on-week.

In addition, Changsha's sales restriction policy adjusted during the same period has also enhanced the liquidity of the second-hand housing market and met the citizens' demand for improved housing such as "small for large" and "old for new".

Industry insiders said that with the continuous release of policy effects, it is expected that Changsha housing transactions will continue to rise in the future.

(CCTV reporter Yang Xiao, Wen Weiming, Liu Runze, Zhao Xuefeng, Zhang Shengqiang)

(Source: CCTV News Client)