Babe is shooting a business order. Photo courtesy of interviewee
Xiao Chen recently organized an outdoor hike. Photo courtesy of interviewee
The bridesmaids are at the reception site. Infographic
Yiyi designs traditional makeup for customers. Photo courtesy of interviewee
This year's Mid-Autumn Festival coincides with the National Day and brings an eight-day long holiday, for many young people, it is not only an opportunity to rest and travel, but also an opportunity to show their strengths and create value. They use their vacation time to engage in a variety of interesting part-time jobs to provide services to society and also increase their income.
City walk
Lead the team to visit the streets and alleys to expand your social circle
"City walk", also known as city walk, is an activity that explores the city on foot, listening to the foreign atmosphere, in fact, there is no threshold, very grounded. Xiao Chen is a post-90s youth who likes to participate in various outdoor activities in Guangzhou and Foshan in his spare time. During this year's National Day holiday, he did not sit idle, but as the leader of the City walk, he led everyone to visit the streets and alleys of Guangzhou and pass through the mountainous hills located in the city.
"This National Day, I led a team almost every other day, starting from the Donghu subway station and walking along the banks of the Pearl River to Wuyang Estate or to the Cultural Park. I named it 'Pearl River Walk Dating Event'. Xiao Chen's City walk community is called "Guangzhou 18 Years Old Outdoors" group, which is an outdoor activity group founded in 2020 with six post-90s leaders. Although City Walk is a concept that has only gone viral online in recent months, Xiao Chen and his friends began organizing such city walks several years ago. "We will choose the walking route based on the recommendation of the network and the situation of the field pedaling. The trick to walking around Guangzhou during National Day is to avoid popular attractions such as Canton Tower and Baiyun Mountain. ”
A few days before each city walk, Xiao Chen will post information on platforms such as QQ group, Douyin and Xiaohongshu to solicit team members, including the time and route of the event, as well as the number of people to collect and the registration fee. The route is usually controlled within 8 kilometers, the duration is 2 hours, the start and end of the line are at the subway station or bus stop, 10 boys and 10 boys and girls will be recruited each time, and the activity fee of 16.8 yuan will be charged.
The popularity of the City walk concept has increased the exposure of Xiao Chen and his outdoor community. But organizing city walks is still more of a hobby for them, and it's still a long way from cultivating a mature business model. "Each person is charged 16.8 yuan for the purchase of fruits, snacks and fluorescent bracelets, as well as the cost of filling the early stage, and there will be almost no remaining profit."
"I'm not good at creating a hot atmosphere, so although I am the team leader, I often only lead everyone forward." As an introvert, it is very challenging for Xiao Chen to participate in organizing the team of city walks, making friends and communicating in it, "I used to be more introverted, but now I am much better. ”
Take a walk in the city to accumulate popularity for self-media accounts
Unlike Xiao Chen, who regards city walking as a hobby, some self-media operators will choose to organize City walk activities as one of the strategies for operating accounts.
Just like once a cultural tourism planner, now a self-media entrepreneur. She has been engaged in outdoor activity organization and tourism strategy in Guangzhou for 5 years, and is currently using City walk as an entry point to lead local residents and tourists to explore Guangzhou's cityscape and food, get income from it, and accumulate content and popularity for her self-media account. This National Day holiday has naturally become an opportunity for her to play her strengths and attract fans for her account.
In terms of route design, it is more inclined to tailor for participants, considering the selection and recommendation for different strolling groups according to different aspects of the city, such as culture, history, architecture, and food. "In summer, we choose to take a stroll at night, interspersed with public transport to avoid the heat. There are also tourists who are interested in Guangzhou cuisine, and we will also prepare a tour of the food. "According to the different routes chosen, the content of the activities is rich, and the fees charged are also different, from tens of yuan per person to hundreds of yuan per person, if there are food exploration shops or special exhibitions and other arrangements in the route, the cost is relatively high."
During this year's National Day holiday, Yiru and her team organized three city walks on Dajesha Island in Huangpu District and Dongshan Pass in Yuexiu District. Different from the usual city roaming, it is also believed that the holiday organization roaming needs to avoid places with many tourists, otherwise it is easy to cause participants to get separated in the crowd.
"Every city walk lasts two or three hours and covers a distance of three to five kilometers." As he says, "Icebreaker games are designed to encourage people to interact with each other, and there will be souvenirs such as postcards at the end. "At present, their customer groups are mainly divided into two categories, one is young Guangzhou residents who have social needs and want to get to know the city in depth, and the other is young tourists from other places who want to experience the heritage of Guangzhou through City walk.
There is a view that the so-called city walk is a local tour guide taking individual tourists shopping in the city, as it is a very one-sided view. "We are not only service providers, but also participants in the event, and every walk is a genuine friend with everyone. As locals, we believe that our understanding of Guangzhou will be more realistic and vivid than the blunt explanations of travel tour guides. Also as young people, our atmosphere and mentality will be more relaxed. ”
"About makeup"
The minimum is 60 yuan per time, and the Mid-Autumn Festival Han costume makeup is popular
Door-to-door "makeup" is a new thing that has emerged through Internet social platforms in the past two years, and has been welcomed by some young people who are not good at makeup. Searching for "city + makeup" on social platforms, the reporter saw a large number of part-time and full-time makeup artist promotional posts. College students part-time makeup artists account for a relatively high proportion of the "appointment" makeup artist group, most of them like and are good at makeup, so they want to try to use this skill to earn income; There are also professional makeup artists who are not affiliated with the studio to promote themselves through various platforms and strive for customers and orders online.
The reporter's search platform found that door-to-door "appointments" are usually charged on a per-use basis, with a price of about 60 yuan to 200 yuan, depending on the type of makeup, complexity and the content of consumables used. For example, false eyelashes need to be charged extra, about 10 yuan / pair.
Compared with part-time makeup artists, professional makeup artists can provide a more comprehensive type of makeup, ID photo, stage makeup, licensed makeup, life makeup, European and American makeup, etc., and some professional makeup artists will also show their participation in competitions, obtaining qualification certificates and other scenarios.
Yiyi, a 24-year-old professional makeup artist, previously worked in a photo studio and now comes out with friends to take orders by herself. In addition to sharing the customer list look on the homepage, Yiyi will also share some tips for creating her own makeup. She told reporters that she and her friends mainly do publicity through the platform, and they are very busy this holiday. "During the holidays, there are six or seven orders a day during the busiest time, and many sisters start to make up with us about the Mid-Autumn Festival theme in September." Yiyi introduced that before the Mid-Autumn Festival, she referred to popular cases on the Internet and launched a Mid-Autumn Festival-themed Hanfu makeup service, the main elements include rabbit ear hair accessories, pearl step shake, yellow-pink Hanfu, etc., from the face to the whole body, can be dressed up, has been loved by many netizens.
Makeup artists also provide image makeover support to customers
It is worth mentioning that many makeup artists not only provide makeup services, but also provide support to customers in image makeover. For example, Yiyi originally loved Hanfu, and she purchased many sets of Hanfu herself, so in addition to makeup, she could also rent Hanfu to guests. Rent a set of Hanfu, the minimum is only 30 yuan, if it is not convenient to return it in person, you can also mail it.
Usually, "makeup" is divided into online and offline steps. After the makeup artist and the customer reach an online "makeup" intention, they will discuss the time and style, and then the makeup artist will bring the tools to the designated place to make up and style for the customer, "sometimes it is to serve at the customer's home, and sometimes it is to go to a coffee shop and other places, and the customer is ready and the photographer is waiting to shoot." Yiyi told reporters.
For makeup artists, compared with ordinary makeup, Hanfu's makeup and styling are more delicate, and the hairstyle is particularly complex, involving hair pieces, hair bags, hair accessories and their own hair matching, so Hanfu's makeup is more expensive than daily makeup. According to the complexity of the makeup, Yiyi's single makeup price varies in the range of 260 yuan to 400 yuan, "The main measure is the overall difficulty, such as some hairstyles need hair bags, hair accessories, and like Tang dynasty makeup needs to paint flowers and the like." ”
"Follow up"
It is not just shooting, but also pays more attention to the experience of tourists
Bei Bei came to Guangzhou with friends in March this year to work in photography. Her dream was to open a photography studio, and this love of photography began with her work in the school's press center during college, and after interning at a wedding photography company before graduating, she decided to become a full-time freelance photographer.
Bei Bei usually publishes her works on social platforms such as Xiaohongshu to attract "follow-up" customers. The so-called "follow-up" is to pay a photographer to follow the customer throughout the tour and take various photos of the tour. A large part of the group looking for Beibei "follow-up" is tourists, so in addition to taking good photos, I also want to get in-depth travel guidance in Guangzhou. In response to this demand, in addition to providing simple follow-up services, Beibei will also tailor Guangzhou travel guides for guests, so "playing while shooting" has become one of her characteristic selling points.
"When docking guests, we will make detailed strategies according to the basic itinerary, time, and preferred style of the other party, and every detail will be arranged." The guides Bebe makes for guests will even be specific to taxi time, clothing matching, food recommendations near attractions, and so on. "I originally wanted to be a photographer, but now it's like a tour guide."
As a full-time photographer, Bei Bei told reporters that the price he set for "follow-up" is not cheap, and he charges more than 300 yuan for two hours of shooting. But this is not his main income, more often there are commercial photography orders. She also said that she loves to travel and has traveled to many cities in China to meet many friends, so she also wants to become friends with strangers through "following photos", "Travel needs a sense of experience, and I also want to do a good job of my follow-up service experience." ”
"3 of the 5 guest lists on National Day are for wedding celebrations"
The reporter observed that the "follow-up" and "accompanying photography" and other businesses that have emerged on social platforms are more like a simple version of "commercial travel photography", photographers are mostly young college students or part-time white-collar workers, and there is a gap between shooting equipment and photography technology and the professionalism of commercial travel photography. But the cost of the service is also cheaper and more affordable, the price of a shooting trip is even a fraction of that of commercial travel photography, and the effect of the film is enough for consumers to send a circle of friends and commemorate this trip.
Xiaoxi, a "follow-up" photographer who just graduated from university, began to do "follow-up" part-time in February this year, mainly taking orders on weekends and holidays. She knows that she is still inexperienced, so the price is not high, only 40 yuan / hour, during which she not only takes dozens of photos for customers, but also accompanies each other to shop, check in and even visit the store to enjoy food.
Xiaoxi told reporters that most of her guest orders take about 2 hours, but the type of customer orders for the Mid-Autumn Festival National Day holiday is somewhat special, "Among the 5 guest lists, 3 of the guest orders are wedding, there are betrothal banquet shooting, and there are also follow-up photos of licenses." ”
If it is an engagement banquet, she has to go out very early, starting from 6 a.m. and shooting until the end of the noon banquet. Since the filming time of the wedding category is difficult for her to control, Xiaoxi has formulated another set of charging standards: wedding shooting activities, 99 yuan per time, if there are other needs, there is another price increase. This National Day, Xiaoxi's part-time job is full of harvests, and the newcomers who follow the photo are very satisfied with her service, and will send her an additional red envelope of 199 yuan or 299 yuan after the shooting to thank her for her hard work.
In Xiaoxi's view, unlike ordinary personal shop visits and street photography, wedding photography needs to distinguish the main and secondary of the picture, "the main subject of the shooting must be the couple, and sometimes it is necessary to capture the interaction between the couple and relatives and friends, so it will be more difficult." Even if she will be more tired, she is still willing to continue to accept such orders, "because the process of shooting is also the process of witnessing the happiness of others, and she will always be touched by the happiness of others." ”
At present, Xiaoxi is still working hard to improve the level of photography and imaging style, regardless of the type of customer order, as long as the time is right, she will take it, such as birthday-themed street shooting, graduation photo follow-up and so on. She also talked about her dream, like Bebe, "I want to open a studio in the future, so I want to try more photography genres." ”
Part-time bridesmaids
You can earn 500 yuan per game and meet new people
National Day is a festive festival and a day that many people choose to get married. However, for some brides who do not have an appointment with relatives and friends in advance or want to save trouble, renting a bridesmaid may be a good option.
The so-called "rental bridesmaids" refer to those who communicate reservations through social platforms and other channels and provide wedding accompaniment, etiquette assistance and other services to newlyweds. Rental bridesmaids are functionally identical to bridesmaids in a traditional wedding, differing in that they are usually not related to the couple, but simply pay for the service.
Xiao Liu, born in 1997, is engaged in cross-border e-commerce work in Shenzhen, and on September 28, she posted information on the second-hand trading platform to rent herself as a bridesmaid, and soon received two "orders", one from Guangzhou and one from Meizhou. "I've been a bridesmaid for my girlfriends before, and it's funny." Xiao Liu told reporters that this is the first time she has used the long vacation to be a part-time bridesmaid, and she has only seen the story of renting bridesmaids on the Internet, and feels that she can also do it, so she released relevant information.
Combined with the service quotation of other rental bridesmaids online, Xiao Liu set himself a price of 500 yuan to participate in a wedding, clothing, transportation and accommodation costs need to be calculated extra, and when he meets a generous host, he will also receive additional red envelopes or souvenirs. "At present, I have no agreement with the customer, no contract, and the main thing is mutual trust." After finalizing the date and demand with the customer, Xiao Liu will first collect a reservation fee of 100 yuan, and then settle the remuneration between the two parties when the whole service is completed. On the wedding day, she will accompany the bride as a bridesmaid throughout the process, from accompanying the bride to attending the reception and wedding ceremony, to dining, providing all kinds of assistance.
Xiao Liu said that there are three main reasons why he is a part-time bridesmaid during this long vacation: first, he wants to expand his social circle and make new friends; The second is to experience the work scene outside the main business; The third is to see the mentality of the current newlywed young people, as a northern girl, you can also experience the customs and customs of the south.
"I think the part-time job of bridesmaids is not difficult or tiring, as long as the personality is cheerful and outgoing enough, and can communicate well with the bride and groom, it will be very smooth." When the reporter contacted Xiao Liu, she had just attended the client's wedding in Guangzhou, and the whole service lasted more than 4 hours. When it comes to the part-time bridesmaid experience, she still finds it more interesting, thanks to enlightened clients and civilized wedding customs, "I actually screen both sides with my clients to prevent marriage troubles and harassment." ”
Some girls were harassed after posting information and called for supervision
However, due to the mixed social platforms, some girls who want to work part-time as rental bridesmaids have also been harassed, so they have called on platforms to strengthen supervision and protection.
Like Xiao Liu, a 20-year-old female college student, she saw the new part-time job of renting bridesmaids on the Internet, and wanted to use the long vacation to expose herself to more society and earn pocket money, but things did not go so smoothly. "After I posted part-time information on the platform, I was harassed by some obscene boys' private messages, asking me to play and watch movies with me, and my words were full of hints of soft pornography." She told reporters that she was also called by a man on the grounds of detailed details, but the other party was doing indecent things, "The whole person was not good for a moment." For these dangerous and disgusting harassment, she believes that the platform has the responsibility to supervise, and also needs to be exposed to make everyone vigilant and denounced.
However, Spoon does not want to give up this part-time job because of fear and harassment, she believes that there is still a serious need for customers looking for bridesmaids, and she will improve her ability to discriminate.
Xiao Liu told reporters that as long as he has time and opportunity, he will continue to work as a part-time bridesmaid in the future. She feels it's a trendy way to work part-time to increase her life experience and earn some pocket money. "I hope that more people can understand and respect this part-time method, and give more trust and support to part-time bridesmaids."
Written by: Nandu reporter Wei Zhixin Intern Luo Irishan