Recently, Wu Yanni, a cutting-edge athlete in the field of athletics, calmly faced the doubts of netizens in the live broadcast: I just die, what's wrong, if you don't like me, please block me, just like you can't get used to me, and can't kill me, without you, with you scolding me, I can still win glory for the country, really understand.
This remark has undoubtedly aroused widespread public attention again.
At the 2023 Chengdu Universiade, Wu Yanni won the second place in the women's 100m hurdles with her outstanding performance, which is also her best result so far. Her unique style and outstanding appearance quickly won the love of a large number of fans. For a while, both news headlines and social media were shrouded in the light of this rising star.
With the rapid rise of fame, Wu Yanni also showed her keen ability to grasp traffic, and soon attracted the attention of many brands. It is reported that she has signed endorsement contracts with nine major brands, including Pentium, Yadea, Luckin and Yili.
Cause of the incident
Recently, the women's 100m hurdles competition at the Asian Games attracted much attention because of Wu Yanni. She once proclaimed herself the "goddess of hurdles", but her time of 12.77 seconds in the race was surpassed by Lin Yuwei's 12.74 seconds to finish second.
What was even more surprising was that Wu Yanni was disqualified for running and blamed the Indian runner next to her. This behavior was widely questioned by netizens, believing that she was just trying to attract attention and did not dare to admit her mistakes.
After the game, Wu Yanni's behavior caused even more controversy. She draped the national flag prepared for the champion on her body and searched for the camera as if she had won the championship, making the real champion Lin Yuwei look embarrassed.
It wasn't until the live broadcast was replayed and the results were canceled that she had to admit her mistake and apologize on Weibo late at night.
Despite facing many criticisms, the electric car brand Yadi still chose to cooperate with Wu Yanni, a decision that was strongly opposed by netizens. Some netizens joked: "If you buy the car she endorses, will you run away at the traffic light?" "This has undoubtedly caused great embarrassment to Yadea.
In contrast, the real champion Lin Yuwei, who was low-key and powerful, returned to her hometown in Sanming, Fujian Province after the game and was warmly welcomed by the villagers. Her low-key and strength have won the love of many netizens.
Yadi reacted quickly, and Wu Yanni's spokesperson was removed
As Wu Yanni's behavior sparked heated discussions on the Internet, Yadea, a well-known electric car brand, quickly felt the pressure from the market. Many consumers said that they will reconsider whether to buy Yadea's products, and some even consider replacing Yadea electric vehicles they have purchased. Faced with such a situation, Yadi decisively decided to remove the promotional materials related to Wu Yanni and disqualified her endorsement.
This decision was affirmed by most netizens. In their view, as a big brand with a sense of social responsibility, Yadea chose to break off cooperation with controversial spokespeople. This not only helped Yadea maintain its brand image, but also won the trust and support of consumers.
Soon after, dairy giant Yili made a similar decision, canceling Wu Yanni's endorsement qualification. Although this may cause some financial losses for Yili, it is a decision in line with market trends in the long run. A brand's reputation and consumer trust are priceless, and this event is like a series of domino effects that make people re-examine all the brands they work with.
Some netizens jokingly described some of Wu Yanni's iconic moves, suggesting that she pays more attention to showing herself than the real game. It also allowed her to experience the double pressure of a public figure: the cold in high places.
Internet celebrity "hurdle goddess" Wu Yanni
In fact, Wu Yanni first entered the public eye at the Chengdu Universiade. Her sunny appearance and optimistic personality made her quickly attract attention. But with that came various controversies, such as her tattoos and specific gestures before the competition, all of which were supposed to be in pursuit of traffic rather than true competition.
At the Asian Games, Wu Yanni's every movement was magnified and scrutinized. For example, at the opening ceremony, she broke away from the line and compared her heart to the camera, an act that sparked a lot of discussion. Although her later act of saluting the flag during training won some accolades, it was later revealed that the video was filmed by her mother, which caused new controversy.
Wu Yanni's behavior is undoubtedly to attract more attention. But this also made many netizens question her real purpose: is it to pursue honor or traffic?
Despite Wu Yanni's good achievements, her behavior often feels too ostentatious. Her repeated snatches also raised questions about her professional attitude.
In fact, each athlete has his own style and personality, which is not the crux of the matter. At the heart of the matter is that as public figures, they should be aware of how their actions affect society and their fans. A true athlete should not only show outstanding performance on the field, but also show a sense of responsibility to fans and society in life.
In sports, every athlete has his or her own unique style and personality. Tattoos, hairstyles or other personal marks do not affect their performance on the field. The real test is whether as an athlete can focus on his profession, not let outside voices affect him, and should not hurt those fans who have always supported him because of a momentary honor.
Wu Yanni had an argument with netizens during the live broadcast, which undoubtedly deepened some of the public's prejudice against her. This is not a personal attack on her, but the hope that she can focus more on training and win more honor for the country. At the same time, I also hope that she can learn from athletes like Lin Yuwei, be low-key, pragmatic, and devote herself to every competition.
Nowadays, the word "influencer" seems to have a certain negative connotation. Although it is not a shame to make money through live broadcasting, as a public figure, you should pay more attention to your words and deeds to avoid bringing bad influence to the public.
Everyone has their own opinion on Wu Yanni's behavior. But no matter what, I hope that every athlete can cherish his career and win honor for himself and his country. I also hope that Wu Yanni can learn this lesson, avoid rushing, and use her energy well in training and competition.
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