Eleven car market luxury brands set off another price war: BMW iX up to 220,000 Volvo naked car down 100,000
"Many of our colleagues have not had a holiday this holiday, and compared with usual, the National Day small long holiday is very considerable." A sales staff member of BYD's 4S store in Beijing said.
The National Day small holiday coincided with the convergence period of the "Golden Nine Silver Ten" of the car market, and after a tepid September, the advent of the long holiday made the car market hot again. It added a fire to the growth of the car market in the fourth quarter.
This is inseparable from the promotion of policies. Recently, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Transport, the Ministry of Commerce, the General Administration of Customs, the State Administration of Financial Supervision, the National Energy Administration and other seven departments jointly issued the "Work Plan for Stable Growth of the Automotive Industry (2023-2024)", which clearly stated that it includes "supporting the expansion of new energy vehicle consumption, stabilizing the consumption of fuel vehicles, promoting the quality and efficiency of automobile exports, promoting the scrapping, renewal and consumption of used cars of old vehicles, improving the quality level of product supply, and ensuring the stability and smoothness of the industrial chain and supply chain. Improvement of infrastructure construction and operation".
Subsequently, in September, Beijing, Shanghai, Shenzhen and other places began to introduce automobile promotion fee policies, including supporting the renewal of consumption of old vehicles, increasing the promotion of new energy vehicles, while focusing on energy replenishment construction, many local governments have successively issued policies to promote the construction of charging piles and support the development of battery replacement models to provide infrastructure construction for the development of new energy vehicles.
New energy vehicles are hot
The introduction of favorable policies has injected a strong shot into the car market and made the "Golden Nine Silver Ten" in better condition.
"During the November period, the store had a lot of traffic and the transaction volume was also ideal, and many consumers consulted about popular cars such as Dolphin and BYD Han." A sales consultant at a BYD sales store in Beijing said.
As a brand that also attracts consumer attention on weekdays, BYD attracts more attention during the holiday. A woman who has always wanted to buy a BYD seal model said: "I wanted to take advantage of the November holiday discount to order a car, but now I need to queue up to order a car, and the pick-up cycle has been extended to 3 months, and I regret that I didn't book earlier." ”
A prospective owner of the NIO ES6 said: "In order to avoid the problem of difficulty in picking up a car during the November holiday, I started to make a decision before the Mid-Autumn Festival, and it took only 6 days from the time I decided to pick up the car. ”
It is worth noting that in order to seize the November holiday, many car companies frequently launched new cars in September. For example, AITO launched the new M7, which starts at a price of 31,800 yuan lower than the current model; Lynk & Co launched the Lynk & Co 08, based on The Next Day concept car and using the LYNK Flyme Auto Meizu vehicle system; BYD launched the Seal DM-i, the first to be equipped with a new generation of DiLink intelligent network connection system, with full-scene intelligent voice and maps, dual desktop wallpapers, VTOL discharge up to 6kW and other functions.
Industry analysts said that in the face of the last quarter of the sprint, major car companies may increase terminal discounts. On the whole, thanks to the "Golden Nine Silver Ten", the overall fourth quarter of the car market is expected to improve.
Fuel vehicles have a large discount
This November holiday, new energy vehicles have received strong attention from consumers, and fuel vehicles are also not bad, but compared with new energy vehicles, fuel vehicles have greater discounts.
"At present, there are many cars in the store with discounts, such as a discount of about 20,000 yuan for Lufang, and a discount of more than 30,000 yuan for Rongfang." A Toyota 4S store salesperson said.
Coincidentally, a Volvo 4S store salesperson said that the current Volvo S90 in the store has a discount of 100,000 yuan for naked cars, in addition to this, there are other preferential policies.
The new energy brands of traditional car companies also offer large-scale discounts. For example, BMW iX series, the maximum discount can exceed 220,000 yuan; The landing price of SAIC Volkswagen iD.4X pure long-range version came to about 218,800 yuan.
"The traditional fuel vehicle market, especially the passenger car market, has performed relatively sluggishly this year, which has caused a certain drag on the development of the entire industry." Fu Bingfeng, executive vice president and secretary general of the China Association of Automobile Manufacturers, said. There are two reasons for this.
First, the rapid growth of the new energy vehicle market has squeezed the market share of traditional fuel vehicles; On the other hand, the transformation of new energy vehicles in joint ventures is slow, and the competition in product power is insufficient. Despite this, it is undeniable that the fuel vehicle market still plays a pivotal role in China's automotive industry. Cui Dongshu, secretary-general of the National Passenger Vehicle Market Information Association, believes that "fuel vehicles are the basic plate, are people's livelihood models, and are still the majority of the automobile market. ”
The promotion of "Golden Nine Silver Ten" can promote the sales of fuel vehicles to a certain extent, thereby complementing the introduction of complete vehicles, and ultimately playing a role in stabilizing the consumption of fuel vehicles.