This year's National Day coincides with the Hangzhou Asian Games, and "events + tourism" stimulates the new vitality of the long holiday. On October 6, the Alipay platform released the "Asian Games Economy" report, and the popularity of the Asian Games continued to rise during the National Day, with more than 200 million people watching the Asian Games on Alipay Life. The event fueled urban consumption, with the highest daily consumption in the six Asian Games scenic spots rising by 270%, and the average daily payment of inbound tourists using Alipay increased by nearly 70% compared with August.
The Asian Games ranked firmly at the "top stream" of the National Day: more than 200 million people watched the event on the life number
During the National Day, the Asian Games events entered the stage of competing for gold and silver, and netizens paid high attention to the events. According to data from the Alipay platform, the number of Alipay mini programs of the "Smart Asian Games One-stop Pass" has accumulated nearly 6 billion; More than 200 million people used Alipay Life to learn about the event information and watch the wonderful moments in the arena, and more than 62 million people went to the "Asian Games Cheering Station" to call athletes. During the event, Zheng Qinwen, Lang Ping, He Chong, Deng Yaping and other "champion heavenly groups" parachuted into the Alipay live broadcast room to watch the Asian Games with the audience, which also attracted nearly 10 million people to watch and interact.
The event fueled urban consumption: Consumption around the venue increased by up to 3 times
"Rushing to a city because of sports events", this National Day, a large number of sports fans followed the event to travel to Hangzhou, and the number of Alipay code rides in Hangzhou Bus and Metro exceeded the historical peak in a single day. The tourism popularity of the six cities of the Asian Games is "rising", and the single-day consumption of scenic spots alone has increased by 270% compared with last year. With the progress of the event, consumption around the core venues of the Asian Games has also heated up rapidly, and the popularity has increased by 3 times compared with the highest before the competition.
The "Asian Games economy" has exploded, allowing local small businesses to enjoy real event dividends. Alipay's "Asian Games fuel bags" are popular all over the network, and its manufacturer's production orders in Wenzhou Longgang increased by 4 times. In order to welcome Chinese and foreign tourists, small merchants have posted QR codes and red envelope codes, and the Alipay merchant service platform shows that the amount of money codes collected by Alipay merchants has increased by nearly 10 times compared with the daily one.
Foreigners fall in love with mobile payment All parties like and want to take Alipay
The Asian Games attracted a large number of overseas tourists to enter the country, and foreigners used Alipay to buy and buy and sneak into the air. According to data from the Alipay platform, since the start of the competition, the average number of daily payments made by inbound tourists using Alipay has increased by 68.8% compared with August. In addition, the use of 10 Alipay+ overseas wallets such as mPay, Hipay, Changi Pay, and Naver Pay increased the number of domestic transactions by up to 200% in a single day. West Lake Business District, Wulin Business District and Hefang Street are the three favorite consumption places for foreign tourists in Hangzhou.
China's mobile payments are becoming the "lingua franca" of Asia. Vinod Thivari, acting director general of the Olympic Council of Asia, said that the Hangzhou Asian Games will become the most environmentally friendly and intelligent Asian Games, and the most impressive thing is that everyone pays with Alipay mobile phones. Malaysian Olympic Committee Secretary General Datuk Nazifuddin wants to bring the "Hangzhou model" home. He especially praised China's mobile payment, "Everything can be implemented mobile payment, which is amazing, I hope that in the future, Malaysia can also have more mobile payment scenarios, more convenient to do business with digital payment." ”