CCTV News: The National Day and holidays are nearing the end, and data from multiple online platforms show that rural tourism is particularly popular during this National Day holiday. The simple and distinctive rural scenery, the Internet celebrity homestay and content with communication power have attracted many urban tourists to return to their hometown experience.
"Autumn Bathing" is a unique folk landscape in Huangling Village, Wuyuan, Jiangxi. This National Day holiday, the scenic spot launched a number of creative "check-in" points such as "I take a photo with the national flag", and tourists took photos in an endless stream. The "authenticity" of ancient village culture and the "originality" of folk culture have achieved perfect integration through connotation mining, living interpretation, and new media communication.
Huangling makes full use of new media communication channels to attract local residents and netizens from all over the world to spontaneously create a large number of exquisite content for the good local scenery. The scenic spot has also created its own live broadcast team, integrating local homestays, catering and other resources to give benefits to more tourists and carry out combined promotion. In the past six months, the scenic spot has increased its income by more than 18 million yuan through this promotion method.
According to the latest data from the short video platform, as of the five days before the National Day holiday, the number of "check-ins" in rural attractions exceeded 1.5 million, an increase of 60% year-on-year. Orders for rural attractions increased 176% sequentially and 162% year-on-year. Attracting tourists back to the countryside from the city for a holiday through beautiful content creativity has become a major trend in rural tourism.
Dongbi Village, Sansha Town, Xiapu County, Ningde City, was originally a traditional fishing village, and most of the villagers lived by catching the sea. In recent years, it has become popular on the Internet platform because of the beach landscape and beautiful sunset surrounded by mountains and seas. The village invited the design team to integrate the elements of mountains and seas, sunsets and beaches to create net-red characteristic homestays, forming a "one village, one characteristic, one family, one theme" homestay industrial belt.
In Rizhao, Shandong, characteristic homestays have become a "new scenery" for holiday tourism. Local residents have converted scrapped fishing boats into dockyard guesthouses, innovating the characteristic development path of rural revitalization.
(CCTV)