On the sixth day of the Mid-Autumn Festival National Day holiday, the popularity of the cultural tourism market continued. In Qinhuangdao, Hebei, come to the foot of the Great Wall, enjoy the spectacular scenery and feel the rich culture; In Xinyang, Henan, walk into the beautiful countryside, enjoy the autumn scenery, taste the autumn rhyme, and enjoy the autumn reality; In Haikou, Hainan, stroll through tourist resorts and leisure blocks, watch performances, taste food, buy good things, and enjoy the "one-stop" cultural and business tourism consumption experience...
Cultural tourism consumption is an effective way to expand domestic demand, and it is also an important carrier to meet the needs of the people for a better life. This Mid-Autumn Festival National Day holiday, the mainland's cultural leisure and tourism travel demand is concentrated and released, cultural tourism is deeply integrated, new formats, new models and new supplies are constantly emerging, and tourism has become a popular choice.
The data center of the Ministry of Culture and Tourism predicts that the popularity of tourism during the Mid-Autumn Festival National Day holiday will reach a record high, and domestic tourism trips are expected to reach 896 million, a year-on-year increase of 86%, and domestic tourism revenue will reach 782.5 billion yuan, a year-on-year increase of 138%. The hot consumption of cultural tourism during the holiday reflects the vigorous vitality and huge potential of the consumer market, highlighting the strong domestic demand driving force of China's economy.
The cultural and travel industry has accelerated its recovery, and multi-format bookings are hot
"Adults and children play together, it's very fun." In the newly opened "Mini World Adventure Mountain" amusement area in Shenzhen's Happy Valley Theme Park, Wang Han, a tourist who has just finished the ejection roller coaster project, said. Diverse buildings and colorful decorations attract many tourists to take photos, and a variety of immersive theme amusement equipment provides people with a variety of experiences. Three days before the holiday, Shenzhen Happy Valley received nearly 100,000 tourists.
"Feel the charm of intangible cultural heritage during the trip, and new experiences bring new gains." In the Longhu Mountain View Area in Jiangxi, Li Shan, a Sichuan tourist who is experiencing the intangible cultural heritage handiwork of Tuanfan, said. Combining intangible cultural heritage culture, Longhu Mountain View Area innovates the supply of holiday products to meet the escalating demand for cultural tourism consumption, and launches on-site handicrafts such as tuan fans and lanterns, and acrobatic performances such as top bowls and top cylinders, allowing tourists to experience the charm of China's excellent traditional culture up close.
"It's both leisure and fitness, and this holiday is very meaningful." At the Guangzhou Hot Snow Miracle Indoor Ski Resort, Han Fei, a tourist who has just skied off the slopes, said. With the deep integration of culture and tourism, skiing and other "sports + tourism" formats have emerged. During the Mid-Autumn Festival National Day holiday, the ski resort held themed night skiing, snow sports and other activities, and the number of tourists received increased rapidly year-on-year.
Since the beginning of this year, the cultural and tourism industry has accelerated its recovery, and the consumption demand for cultural tourism during the Mid-Autumn Festival National Day holiday has been released in a concentrated manner. According to data from the data center of the Ministry of Culture and Tourism, in the first three days of the holiday, the total number of domestic tourism trips totaled 395 million, an increase of 75.8% year-on-year; The domestic tourism revenue reached 342.24 billion yuan, a year-on-year increase of 125.3%. Booking data from major platforms shows that products and services such as scenic spot tourism, urban leisure, and rural tourism have attracted high attention, and bookings for hotels, transportation, scenic spots and other formats continue to be hot.
Innovate market supply and stimulate new vitality of consumption
Starting from Hubei Qianjiang Expressway Service Area, all the way to Ecological Lobster City, Chuqian Village Yun Farm, Moling Village, to share the joy of harvest with the fragrance of shrimp fat and rice... During the Mid-Autumn Festival National Day holiday, Hunan tourist Sun Yue embarked on a journey of "the hometown of shrimp and rice, pastoral harvest" in Qianjiang, Hubei Province.
This route is one of the 149 national rural tourism boutique routes launched by the Ministry of Culture and Tourism. This holiday, the Ministry of Culture and Tourism focused on the rural tourism market and launched a rural tourism boutique route, inviting tourists to experience the diversified and integrated rural tourism state.
Walking into the theme block of "Chang'an Twelve Hours" in Qujiang New District, Xi'an, Shaanxi, a strong cultural atmosphere is overwhelmed. On the stage, the actor vividly restored the famous painting of the Tang Dynasty "Picture of the Lady with Hairpins"; Between the green mountains and rivers, tourists and the ancients "dialogue in the air"... While walking, the wonderful interpretation of history and culture is gradually getting better. The first batch of 24 national smart tourism immersive experience new space cultivation pilot projects have recently been officially awarded and have become popular destinations for many tourists.
"The child has been interested in the history of the steel industry since he was a child, and he was brought to the scene during the holidays." Huang Yang, a tourist visiting the Wuhan Iron and Steel Cultural Tourism Zone in Wuhan, Hubei Province, said. Industrial tourism, which takes industrial sites, factory styles, production processes, labor scenes, etc. as the objects of visit and experience, has become a new type of tourism popular with tourists. A few days ago, the Ministry of Culture and Tourism announced a new batch of industrial tourism demonstration bases, providing more abundant choices for tourists to travel during the holidays.
The market is hot thanks to new supply. During the Mid-Autumn Festival National Day holiday, many scenic spots and cultural tourism-related enterprises closely followed the new trend of cultural tourism consumption upgrading, created new products, new formats and new scenes of cultural tourism, launched more high-quality products and services that meet the needs of tourists, and stimulated a stronger development momentum in the cultural tourism market.
The relevant person in charge of the Ministry of Culture and Tourism introduced that in order to enrich the supply of cultural and tourism products, relevant departments and localities have issued a national directory of tourism performing arts boutiques, launched a number of tourism performing arts boutique projects with rich cultural connotation, exquisite artistic level, and applauded and popular, and provided more characteristic tourism products suitable for family travel.
The service quality continues to improve, and the consumption momentum continues to be released
"Although there are many tourists, it is in good order and it feels good." At the entrance of Beijing's Temple of Heaven Park, Zhao Ze, a tourist who was queuing to enter the scenic area, said. During the Mid-Autumn Festival National Day holiday, civilized tourism has become a conscious behavior of more and more tourists.
Tourism is an industry of happiness. This holiday, focusing on optimizing the tourist experience, all localities and departments have done their homework to continuously improve the quality of service and make people travel more comfortable.
Before the holiday, the Ministry of Culture and Tourism issued relevant reminders to remind tourists to arrange their itineraries reasonably, understand in advance the weather, traffic and opening of tourist attractions and ticket reservation measures of the places they pass through, and reasonably plan the travel routes and times, so as to travel safely, healthily, civilized and green.
In view of the peak of travel, the Ministry of Culture and Tourism has deployed in advance the reservation, reception, safety and other aspects of holiday tourist attractions, guided scenic spots to optimize reservation measures, implemented scientific management, realized the unity of principle and flexibility, scientifically set up online and offline ticket purchase reservation channels, and actively adopted new technologies and new means to smooth the reservation channels of scenic spots, museums and other places, simplify reservation procedures, and improve the convenience of reservation operations.
During the holiday period, all localities and departments focused on key links in key areas of the cultural tourism market, increased the intensity of law enforcement inspections of illegal operations, and ensured the safety, stability and order of the holiday market.
The continuous release of cultural tourism consumption momentum will further boost market confidence and better play the basic role of consumption in driving economic growth. (Reporter Wang Ke)
Source: People's Daily