Fire? The new M7 has a total of 40,000 units
On October 5, AITO officially announced that the new M7 has accumulated more than 40,000 units (non-refundable deposit).
On September 12, AITO's new M7 was officially released and announced at a price, available in two versions, the large five-seat and six-seater, with a price range of 24.98 to 329,800 yuan, which is in the same price band as the M5, a mid-size SUV of the same brand. This price means that the price of the new model has been reduced by 70,000 yuan from the previous version, and by 40,000 yuan compared with the M7 after the price reduction in January.
This is the first independent car conference since the establishment of the brand, the previous new cars including M5, M5 EV and other models were released at Huawei's new product conference, and this time the new M7 changed the previous strategy to choose independent release, perhaps reflecting Huawei's internal reflection and attitude to the car business, but also a consideration after the sales of the terminal market of the AITO brand.
As a brand launched by Cialis and Huawei, the product advantages of AITO series models are reflected in intelligent driving and cockpit capabilities. It is understood that the new M7 has added 1 lidar and is equipped with HUAWEI ADS 2.0 high-end intelligent driving system, which can realize high-speed, high-end intelligent driving in urban areas that does not rely on high-precision maps.
Yu Chengdong said that the new M7 is equipped with the HUAWEI ADS 2.0 high-end intelligent driving system, and it is expected that by December it will realize high-speed, high-end intelligent driving in urban areas that does not rely on high-definition maps, and the urban intelligent driving navigation assistance (urban NCA) will realize the experience that can be opened nationwide. At the same time, the new M7 vehicle has 27 perception hardware, and cooperates with the high-performance computing platform and Huawei's self-developed anthropomorphic algorithm to achieve full-scene and all-weather perception of dynamic and static targets (including special-shaped objects).
On October 1, AITO officially announced the order volume of the new M7. Officials said that since the launch of the new M7 on September 12, the average daily Dading has exceeded 1,500 units, and the total number of Dading in September is 30,000 units. The latest data shows that as of October 5, the new M7 has accumulated more than 40,000 vehicles, which means that the average daily order is about 2,000 vehicles, and the sales of the new M7 during the National Day period are more popular than before.
However, on October 1, when all the new domestic forces announced the delivery volume, AITO chose to remain silent again. The data shows that in the first three quarters, the cumulative sales of ideal cars were 244,200 units, and the completion rate of the annual sales target of 300,000 units was 80%, which was the new force with the highest delivery target achievement rate, in addition, the annual sales target of 140,000 units of Extreme Krypton was completed by 54% in the first three quarters, and other models were below 50%, and it is expected that it is difficult to achieve the sales target in the context of extreme involution in the market.
The launch of the new M7 may be able to change the situation that AITO is not applauded. It is worth mentioning that in the fourth quarter, AITO will also launch a new car - M9. On September 25, Yu Chengdong announced at Huawei's autumn all-scenario new product conference that the M9 will be released in December.
The direct competitor of the M9 is the Ideal L9. According to the information disclosed by the Ministry of Industry and Information Technology, the M9 will provide range extension and pure electric power, with a length, width and height of 5230/1999/1800mm, respectively, and a wheelbase of 3110mm, positioning a full-size SUV.
It is understood that Huawei's latest intelligent car full-stack technology solutions will all be on the M9, including HUAWEI x HUD AR-HUD, Huawei's intelligent lighting solutions HUAWEI xPixel and HUAWEI xScene light field screen, and Huawei's latest HarmonyOS 4. Yu Chengdong said, "The M9 is not only the best SUV within 10 million, but also the most powerful SUV that can be seen on the road. ”
However, the pricing of this model is still unknown, if the pricing directly refers to the ideal L9, the M9 backed by Huawei may indeed become a hit, but with the current market trend, and the influence of the AITO brand in the domestic market, it is not simple for the M9 to directly replace the ideal L9.
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