The wave of closures of traditional beauty salons has arrived! In the future, 80% of the beauty industry will face elimination if it does not transform.
Hello everyone, I am Teacher Zhou. In recent years, the traditional beauty industry has been relying on old customers, but the old customers are getting older and the employees are starting to age, which requires a reshuffle. Although many beauty salons now use the banner of skin management and beauty management, if any of the following three situations exist, they are still traditional stores.
First, promote in the service.
Second, the consultant store manager will enter the room to visit.
Third, sell cheap cards to old customers and keep rolling in.
Fourth, manufacturers will come to the store to trade with customers.
Fifth, attract customers through internal expansion activities.
Sixth, low-cost customer expansion on a certain group, a certain sound and other platforms.
Seventh, do not take the initiative to close the transaction, but complete the transaction through sales.
Eighth, the arrival rate of old customers is less than 2.5%.
Ninth, the retention rate of new customers is less than 50%.
Tenth, beauticians need to be responsible for performance.
Article 11, beauty salons with more than two service items will not be eliminated by the times. The era eliminated people, not the industry itself. Some traditional beauty industries think that they can shoot short videos and live broadcasts, thinking that they are a new beauty industry, but in fact, they have only moved offline activities online, and the essence has not changed. The traditional beauty market will become narrower and narrower, so it is necessary to plan ahead and transform in time. Transform into a new beauty industry that locks in customers and employees for life.
If you want to know how the new beauty industry is transformed, please pay attention to Teacher Zhou's Douyin account, and Teacher Zhou will continue to update the new gameplay of the new beauty industry.
