The "hottest Golden Week" lives up to its name: popular scenic spots in many places are hard to find, sold out, and appointments abound
Cai Lian News Agency on October 2 (Reporter Hu Haoqiong, Li Yongjun, Xu Yuhai, Zhu Wanping, Zhao Zixiang, Huang Lu, Wang Bin) During the Mid-Autumn Festival National Day holiday, tourism and travel in various places are "in full swing". Not only "people follow the crowd", during the Super Golden Week, many scenic spots have long been "incomprehensible", a ticket is difficult to find, and the passenger flow and sales in the business district have reached a record high. However, in some areas, the consumption situation is not as good as "May Day".
Looking ahead, on the first day of the holiday (September 29), the State Council issued Several Measures on Unleashing the Potential of Tourism Consumption and Promoting the High-quality Development of the Tourism Industry, which proposed 30 work measures in five aspects, including increasing the supply of high-quality tourism products and services, stimulating tourism consumption demand, and strengthening inbound tourism, which may bring new guidance for the recovery and development of China's tourism industry.
Beijing: Tourist attractions are hard to find a ticket "daigou" took the opportunity to bid up prices
This year's summer tourist boom in Beijing has reappeared during this Super Golden Week. Beijing's cultural and tourism department expects that the city will receive 12.83 million tourists during the November Golden Week, an increase of 60.8% year-on-year and 21.9% over the same period in 2019.
Cai Lian News Agency reporters saw in Beijing West Railway Station, Daxing Airport and the main transportation routes in the city that the flow of tourists to Beijing increased significantly compared with before the holiday, hotel rooms in the fourth ring road of the city are tight, and some hotels only have room types such as suites, but the room prices are basically stable.
It is worth noting that in terms of scenic spot tickets, according to the observation of CaiLian News Agency reporter, there is an obvious shortage of supply, and some scalpers and online purchasing agents take the opportunity to raise prices. Since the major scenic spots in Beijing currently adopt the "reservation system", and the reservation opening cycle is mostly about 7 days, since September 24, many tourists who plan to travel to Beijing during the National Day holiday have entered the online ticket rush state, but some popular attractions such as the Forbidden City, the National Museum and other tickets are more difficult to grab, and on some e-commerce platforms and live broadcast platforms, ticket purchasing in the name and form of study groups is popular, and the price of normal tickets has increased significantly.
In terms of Beijing's transportation, due to the large number of people leaving Beijing, the influx of foreign tourists has not caused obvious pressure. The reporter saw in Beijing's main ring road and subway lines 9, 16, 14 and other places that the flow of people has not increased, and the pressure of public transportation is not large. However, in terms of traffic out of Beijing, starting at about 6 a.m. on the first day of the holiday, traffic began to be concentrated on many highways leaving Beijing; At 7:30 a.m., the "crimson" section from the Chenzhuang toll station in the direction of Beijing to the Juyongguan Great Wall was already "crimson". According to data released by the Beijing Municipal Transportation Department, from 0-6 o'clock on the first day of the holiday, the traffic volume of Beijing's expressways was 311,800 vehicles, an increase of 7% over the first day of the "May Day" holiday in 2023.
Shanghai: "Top stream" deserves to be the attraction "people follow the crowd"
On September 29, it was not yet dark, and Nanjing Road Pedestrian Street was densely packed in the direction of the Bund. The Bund is close to the side of Waibaidu Bridge, which is also bustling. The CaiLian News Agency reporter saw that near the Shanghai People's Heroes Memorial Tower, everywhere people could sit around the flower bed were crowded.
"Have all the people of Chinese come to Nanjing Road Pedestrian Street?" "The Bund is definitely not disappointing!" The Bund during this year's Mid-Autumn Festival National Day holiday is still at the "top" level. Ms. Li, a tourist, told the CaiLian News Agency reporter that she went to the Bund on the evening of October 1 and was shocked by the flow of people on the Bund.
At the same time, the CaiLian News Agency reporter found that the North Bund Riverside Greenland viewpoint, which was relatively niche in previous years, also began to gather this year.
On the evening of October 1, the Bund in Shanghai (photo provided by interviewee)
Another "top-notch" attraction is undoubtedly Disney. Spring and Autumn travel data shows that Shanghai Disneyland remains the top of the list of popular holiday destinations in and around Shanghai, with bookings roughly the same as in 2019.
On the evening of September 30, a reporter from CaiLian News Agency saw in Disneytown that although it was after the rain, people were still lively. At Disney's entrance to the park, there are still tourists entering the park one after another. A tourist from Beijing told CaiLian News Agency that Disney in the past few days can be described as an upgraded version of "people following the crowd". A staff member at the scene also told the CaiLian News Agency reporter that the number of visitors to Disney this year (Mid-Autumn Festival National Day) is similar to previous years, and there have been many tourists.
September 30, Disneytown (photo by CaiLian News reporter)
In terms of museum visits, CaiLian News Agency reporters checked the relevant reservation platform on October 1 and found that the Shanghai Museum was fully booked until October 6, and the Shanghai Natural History Museum had no tickets to purchase until October 5. The Shanghai Planetarium is only open for purchase 3 days in advance, and the remaining tickets are now zero on the opening date.
From the perspective of the supply of holiday products in Shanghai, according to the data provided by the Shanghai Municipal Bureau of Culture and Tourism, the average daily passenger flow of Huangpu River sightseeing exceeded 20,000 in the first three days of the holiday, reaching a new high. The first three days of the Suzhou River cruise are basically sold out.
In terms of railway travel, the reporter of Cai Lian News Agency learned from the railway Shanghai Railway Station (under the jurisdiction of Shanghai Railway Station, Shanghai South Railway Station, Shanghai Hongqiao Railway Station, Shanghai West Railway Station, Nanxiang North Railway Station, Anting North Railway Station, Anting West Railway Station) that the railway Shanghai Station sent more than 2.3 million passengers in the four days of National Day transportation (September 27 to September 30), with an average daily sending of more than 580,000 passengers. Among them, September 29 was the peak of passenger traffic on National Day, sending 647,000 passengers.
In the whole city, according to the monitoring of Shanghai tourism big data, Shanghai received a total of 9,294,800 tourists three days before the Mid-Autumn Festival National Day holiday (September 29-October 1), an increase of 11.54% year-on-year.
Changsha, Hunan Province: Orange Zhoutou is popular and the Tianxin business district is full of customers
Speaking of Changsha tourism, Orange Island and Yuelu Mountain can be described as "must-see attractions", and the popularity during the Mid-Autumn Festival National Day is also "bursting". At 11 a.m. on October 1, a reporter from CaiLian News Agency heard on Changsha Metro Line 2 that the radio had broadcast a reminder that "the appointment of Orange Island Scenic Area is full today"; At the entrance of the east gate of Yuelu Mountain View Area, there is also a radio reminder "Reservation admission limit for scenic spots today".
At the same time, the reporter of CaiLian News Agency checked the scenic spot reservation mini program and found that the time period of Orange Island Scenic Area from October 1 to 3 was full. Yuelu Mountain is also fully booked for October 1-2, and there are still some time slots available on October 3.
The staff of the East Gate Visitor Center of Yuelu Mountain View Area told the CaiLian News Agency reporter that tourists can make reservations two days in advance, and Yuelu Mountain tickets can be reserved for up to 3 people at a time. ”
In the Orange Island Scenic Area of Changsha, tourists waiting in line for the sightseeing bus (Photo by CaiLian News Agency reporter)
Changsha commercial streets such as Wuyi Square, Taiping Street, and Huangxing Road Pedestrian Street are also crowded. According to the data provided by the Propaganda Department of the Tianxin District Party Committee to the CaiLian News reporter, on the first day of the Mid-Autumn Festival National Day, the cumulative passenger flow of the Wuyi business district was 971,000, and the cumulative total passenger flow of Huangxing South Road Pedestrian Street was 494,000. As of 18:00 on the evening of September 29, the passenger flow of Fire Palace catering increased by 60% year-on-year. Hisense Plaza has a number of new stores opened, with the blessing of new store openings and promotional activities, the customer flow on September 29 increased by 50% year-on-year, sales increased by 90% year-on-year, and the mall staff expects that the passenger flow and sales during the Mid-Autumn Festival National Day holiday will hit a record high again this year.
Changsha Wuyi Square business district intersection (photographed by CaiLian News Agency reporter)
In the three days before the autumn National Day holiday in the Hunan cultural tourism market, a total of 954 holiday statistical monitoring units were included in the province, receiving a total of 7.9907 million tourists, a year-on-year increase of 80.99%, and achieving operating income of 1.087 billion yuan, a year-on-year increase of 59.16%.
Nanjing, Jiangsu: The ancient capital of the Six Dynasties made an appointment for the difficult Confucius Temple There is a sea of people in the temple
Nanjing, the ancient capital of the Six Dynasties, also ushered in the peak of crowds, and the number of visitors to many attractions in the next 6 days is full.
On September 30, a reporter from Cai Lian News Agency came to Nanjing Confucius Temple and saw that there were many people at the scene. Nanjing Confucius Temple on-site staff told CaiLian News Agency reporter that in recent days, the number of tourists in the Confucius Temple and Mendong Scenic Area is close to saturation. At present, according to the passenger flow, control measures such as flow restriction and one-way traffic have been implemented in real time. In order to ensure the safety and order of the scenic spot, the Confucius Temple Scenic Area implements strict reservation access from 16:00 to 22:00 every day.
At night, Confucius Temple's "human sea tactics" were even more vividly expressed. Some netizens even exaggeratedly described: "100 million of the country's 1.4 billion people went to Nanjing, of which 10 million were in the Temple of Confucius." ”
Interior view of Nanjing Confucius Temple (photographed by CaiLian News Agency reporter)
At the gate of the Laomen East Scenic Area, the CaiLian News Agency reporter noticed that the scenic spot also temporarily set up a reservation code verification channel, a scenic area staff told the CaiLian News Agency reporter that because it is a free entry attraction, whenever the number of tourists receives increases in the tourist season, the reservation system will be opened.
According to the Nanjing smart tourism big data operation monitoring platform, on the first day of the holiday, the total number of tourists in Nanjing's scenic spots, rural tourism, cultural and museum venues and tourist blocks reached 1.643 million, an increase of 88.1% over 2022 and 12.1% over 2019. Among them, local tourists accounted for 49.9%, tourists from inside and outside the province accounted for 10.9%, and tourists from outside the province accounted for 39.2%.
According to the Nanjing Cultural Tourism WeChat public account on October 1, many scenic spots and venues including Nanjing Museum, Nanjing Presidential Palace and Confucius Temple are all full for the first two days of the holiday, including the Nanjing Museum and the Nanjing Massacre Memorial Hall from October 1 to 6.
In terms of transportation, the CaiLian News Agency reporter learned that during the day on September 29 and 30, the pressure of car traffic on Zhongshan East Road and Zhongshanmen Street between Minggugong Station and Xiamafang Station of Nanjing Metro Line 2 was the greatest. Due to its location next to the entrance of the Nanjing Museum and the south side of the Zhongshan Scenic Area, this section welcomes a large number of self-driving vehicles, and the Nanjing traffic police began temporary traffic control from 8:30 a.m.
Hangzhou, Zhejiang: Double Festival meets Asian Games to welcome the most dense wave of tourists
"Today I went to West Lake to play, there were many people crowded badly, and I don't know who bit the meat dumpling in my hand." When asked about the flow of people in West Lake, a tourist told a reporter from CaiLian News Agency.
For Hangzhou, there is no "small long holiday" as special as this year - in addition to the "double festival in one", it basically overlaps with the main schedule days of the Hangzhou Asian Games. Judging from the ranking of popular destinations for National Day tours disclosed by many travel platforms, with the blessing of the Asian Games, Hangzhou ranked among the top three popular destinations for National Day tours during the Mid-Autumn Festival this year, second only to Beijing and Shanghai.
According to the big data of Hangzhou cultural tourism, during the Asian Games, Hangzhou will usher in the most intensive wave of tourists in recent years, and the number of foreign tourists will exceed 20 million.
In addition, a number of OTA platform data also show that between September 23 and October 8, hotel bookings in Hangzhou increased by more than 8 times year-on-year, and more than 5 times compared with the same period a month ago. Ticket bookings in Hangzhou increased nearly 12 times year-on-year and nearly 10 times month-on-month.
Hangzhou Scenic Spot Ancient Temple is very popular. Before the garden opens at 6:30 a.m., there is a long queue at the entrance of Lingyin Temple. After entering the temple, the courtyard in front of the Daxiong Treasure Hall is full of cigarettes and crowds.
It is worth mentioning that this year's Mid-Autumn Festival National Day holiday coincides with the best viewing period of the Qiantang River, coupled with the Asian Games boom, and many tide-watching spots are expected to be far more than in previous years.
On September 26, Zhejiang Haining Yanguan Tourist Resort issued an early warning reminder that online reservation for tide-watching tourists on October 1 was close to the upper limit, and the online reservation ticket purchase channel was closed immediately. At 7:31 a.m. today, Zhejiang Haining Yanguan Scenic Area issued another reminder that the number of ticket buyers on October 2 has reached the approved capacity, and the online ticket sales channel on the same day has been closed, and flow restriction measures will be taken.
However, except for popular scenic spots and well-known commercial streets such as Yintai in77 in the lakeside, the flow of people at the corners and alleys of other streets in Hangzhou seems to be slightly lower than usual. Some analysts believe that this is mainly caused by some local family trips during the Mid-Autumn Festival National Day holiday, and at the same time affected by the restrictions on vehicles from other places during the Asian Games.
In terms of transportation, according to the official Weibo of Hangzhou Metro, on September 28, 2023, the total passenger flow of the Hangzhou Metro line network reached 5.032 million, a record high. Among them, the passenger flow of a single station at Longxiangqiao Station of Line 1 reached about 150,000 person-times, an increase of 2.29% over May Day this year.
Chengdu, Sichuan: Double Festival "Flowers" Are Still Difficult to See Consumption is slightly cooler than the hot "May Day"
It is difficult for the "flowers" in Chengdu to meet each other on "May Day", and it is still difficult to see each other on the Mid-Autumn Festival National Day.
Cai Lian News Agency reporter investigation found that Chengdu giant panda breeding research base, this year's Mid-Autumn Festival National Day, Chengdu giant panda breeding research base limited flow, only 60,000 tickets a day (30,000 in the morning and afternoon). The ticket source of the Panda base is still tight. On October 1, tickets were sold out two days after the Chengdu Giant Panda Breeding Research Base (October 2 and 3).
In addition, Qingcheng Mountain-Dujiangyan Scenic Area also implements online reservation and ticket sales. Among them, Dujiangyan Scenic Area has 60,000 tickets per day, and Qingcheng Mountain (Qianshan) Scenic Area has 30,000 tickets per day.
According to the announcement of the scenic spot, on the first day of the holiday, ticket sales were not ideal, as of 16:00 on the same day, less than 40% of the tickets sold in Dujiangyan Scenic Area and Qingcheng Mountain; The situation improved on September 30, and as of 16:00 on the same day, 51,000 tickets (about 85% of the tickets) had been sold in Dujiangyan Scenic Area; Qingchengshan sold 2.24 tickets (about 74% of the votes); On October 1, the popularity of Dujiangyan Scenic Area further increased, at 9:45 a.m. that day, the number of reservations for tourists in Dujiangyan had reached 90% of the maximum capacity (54,000 people), and the scenic spot has activated the orange warning (OTC and WeChat public account will immediately stop selling tickets for Dujiangyan Scenic Area online, only retain the offline window, scan the code to buy tickets), as of 16:00, Dujiangyan Scenic Area has sold 59,000 tickets (about 98% of tickets); Qingchengshan sold 29,700 tickets (about 99% of the tickets).
However, the overall cultural tourism market in Sichuan seems to have cooled down slightly compared with May Day. As of 15:00 on September 30, the 857 A-grade tourist attractions included in the statistics in Sichuan Province received a total of 4.39 million tourists and achieved ticket revenue of 51.7565 million yuan, an increase of 141.44% and 225.88% respectively compared with the same period last year, and a recovery of 96.97% and an increase of 6.07% compared with the same period in 2019. (The number of tourists received and tourism revenue realized on May Day increased by 27.3% and 22.2% respectively compared with the same period in 2019)
From the perspective of hotel and catering consumption, there are also signs of being slightly inferior to "May Day".
From the perspective of hotel prices alone, the CaiLian News Agency reporter found that the price of hotels in Chengdu increased significantly during the Double Festival, but the increase was not as high as during this year's "May Day" period. For hotels around Chengdu's Tianfu Square and Jianshe Road, two popular business districts, the hotel prices during the Mid-Autumn Festival National Day period are 60% to 110% higher than usual, but the prices are about 10%~25% lower than those on May Day this year.
"Food and beverage consumption is not as good as imagined!" "From the data point of view, it is a little worse than 'May Day'" A number of Chengdu restaurant owners told CaiLian News Agency reporters, but the unit price of customers basically did not change much.
According to the data provided by the well-known hot pot brands Xiaolongkan and Nan Hotpot, on September 29, Xiaolongkan hotpot stores in Chengdu received a total of 8,000+ customers, of which the turnover rate of Xiaolongkan hotpot global flagship stores reached 7.2 (the "May Day" turnover rate was the highest nearly 11 rounds); Nan Hotpot has 6,000+ receptions in 16 stores in Chengdu, with a turnover of nearly 700,000, and Taikoo Li stores have exceeded 100,000 turnover, with a turnover rate of 8.36.
(Cai Lian News Agency reporter Hu Haoqiong, Li Yongjun, Xu Yuhai, Zhu Wanping, Zhao Zixiang, Huang Lu, Wang Bin)