1. Evergrande ice spring mineral water, a bottle of five yuan, high quality, pure and natural, investment of more than seven billion, at least a loss of four billion! In 2015, it was sold to BYD dealers at a price of 1.8 billion 2. Evergrande Auto cost more than 70 billion yuan, with a cumulative loss of 98.9 billion, and sold 1,000 cars, which is not as good as the annual sales volume of electric tricycles opposite my house 3. Evergrande football team, with a loss of 8.6 billion in 7 years! With a cumulative investment of more than 10 billion, it has long been relegated to the Chinese League One, helping the Football Association pay Lippi's salary of 360 million yuan and spending 1 billion for the national football plan
As an entrepreneur, Xu Jiayin did face some difficulties and losses in some projects. Here are three of the worst projects Xu Jiayin has experienced in the past:
- Evergrande Ice Spring Mineral Water: Evergrande Ice Spring Mineral Water is a low-priced but high-quality mineral water, but it has faced huge losses after investing more than seven billion yuan. The project reportedly lost at least four billion. In 2015, Evergrande sold the project to BYD dealers for 1.8 billion yuan. The loss of this project may be related to factors such as fierce market competition and cost control.
- Evergrande Automobile: Evergrande Automobile is a major investment of more than 70 billion yuan for Xu Jiayin. However, the cumulative loss reached 98.9 billion. In contrast, Evergrande's sales are less than those of the opposite electric tricycle in a year. The failure of this project may be related to factors such as fierce competition in the automotive market, product positioning and market strategy.
- Evergrande Football Team: Evergrande Football Team is a football project in which Xu Jiayin has invested more than 10 billion yuan. However, in seven years, the team accumulated losses of 8.6 billion. At present, the football team has been relegated to the Central League. In addition, Evergrande also spent 1 billion yuan for the national football team planning and paid Lippi 360 million in salary. The failure of this project can be related to factors such as management, team results, marketing, etc.
It should be pointed out that although Xu Jiayin has faced challenges and losses in these projects, he has also had some successful experiences. He has climbed the Tiananmen Tower and served as a deputy to the National People's Congress, some of his deeds outside the business world. As an entrepreneur, he faces risks and challenges, as well as moments of success and failure.