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199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion

author:The Paper

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From September 26th, the "Mickey and Friends Collection" products will be launched. Among them, the character Goofy launched the "Purple Wyvern" series of products.

199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion

Some netizens broke the news that some people on the Internet peddled "Purple Dragon Gaofei" plush toys at a price of 8,000 yuan each.

199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion

Netizens broke the news that someone sold "Purple Dragon Gaofei" plush toys for 8,000 yuan

Netizens: It was out of stock at noon on the day of sale, and finally spent 850 yuan near the subway station to buy it

A netizen who did not want to be named told reporters that he went to Shanghai Disneyland on September 26, hoping to buy "Purple Dragon Gaofei" goods, but it was out of stock at about noon.

The netizen eventually paid 850 yuan near the Disney subway station and bought the "Purple Dragon Goofy" key ring and plush toys, the original price of the two goods totaled 318 yuan. Another netizen shared on social platforms the process of queuing up to buy "Purple Dragon Gaofei", saying that he started queuing at 8:53 on September 26 until he successfully paid at 11:35.

199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion

Netizens posted to buy purple dragon high flying queued up at the scene

It is rumored on the Internet that someone is selling at a price of 8,000 yuan, customer service: It may be scalper speculation, there will be new inventory

The reporter consulted the official phone number of Shanghai Disneyland as a tourist, and the customer service said that 8,000 yuan is not the official price, "It may be the price of scalper speculation, and it is not recommended to buy through this channel." ”

Customer service recommendations can be purchased at Shanghai Disney Resort or Tmall flagship store. However, the official flagship store related products show "out of stock".

199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion

Official flagship store related products show "out of stock"

The second-hand trading platform showed that the premium sales of "Zilong Gaofei" goods were not as high as 8,000 yuan. A platform shows that the original price of 199 yuan "Purple Dragon Gaofei" plush toys, the earliest transaction record that can be queried is 629 yuan, the highest price sales record is 749 yuan, and more than 100 people have paid for it on the platform. The original price of 119 yuan "Purple Dragon Gaofei" key ring, the earliest transaction record that can be queried is 439 yuan, the highest price sales record is 489 yuan, and more than 100 people have purchased it.

199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion

Screenshot of second-hand platform transactions

The premium of goods has been hotly debated many times, and the previous "purple dragon" goods are now sold for more than 1,000 on second-hand platforms

The "Purple Dragon" design is not the first time Shanghai Disneyland has been launched. The reporter noted that according to Shanghai Disney Resort's official Weibo "Duffy Friends", on September 22, 2021, the character Olemira launched purple dragon-shaped clothing products. The second-hand platform shows that on September 27 this year, this Olemira doll was traded many times at a high price of 1849 yuan.

Previously, Shanghai Disneyland goods were speculated to a premium transaction that caused heated discussions many times. In this regard, Shanghai Disney said that it will not create any "hunger marketing", the reason for the shortage is the production bottleneck under the influence of factors such as huge demand in the short term, and apologizes for the limited number of first replenishment, which temporarily fails to meet the purchase needs of most tourists and fans, and communicates with relevant government departments to carefully formulate and optimize the sales plan.

For the premium of the "purple dragon flying high", netizens expressed their views, many netizens mentioned that the appropriate premium can be understood, but they cannot accept the purchase of a large premium, which is related to scalper speculation or following the trend.

199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion
199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion
199 fried to 8000 yuan? Sold out in half a day, "purple dragon high flying premium" caused heated discussion

What do you think about this matter?

Editor of this issue Xing Tan

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