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Cai Xukun's scandal has aroused widespread social concern and discussion, and there are many different elements involved in the incident, which is indeed a complex case from a moral and legal point of view. However, Cai Xukun and his studio chose silence after the scandal was exposed, a reaction that came as a surprise. At the same time, the comment section of the partner is full of angry voices, demanding that advertisers terminate their contracts immediately and have zero tolerance for morally corrupt idols.
As a new-generation traffic star, Cai Xukun has endorsed more than 20 brands, including luxury brands and affordable brands. Surprisingly, some netizens mentioned the luxury brands he endorsed in a mocking tone, saying that these brands had the opportunity to make appointments when idols had accidents, and they even reminded Cai Xukun's mother that illegally installing cameras is an illegal act that invades the privacy of others, and may involve criminal cases unless the parties choose to understand.
Although the brand has not yet commented, some netizens filmed the tearing up of a billboard of a drinking water brand endorsed by Cai Xukun. The brand's endorsement contract is still in the contract period, and in general, the withdrawal of the billboard is the first step in the termination of the bad artist, which shows the seriousness of the problem.
Cai Xukun has worked with many companies, and although he did not name names in his post, the interaction in the comment section has revealed everything. A lyric "Just because it's so beautiful" became the object of a spoof, and the official Weibo responded by saying "You know" in an attempt to cover up the truth of the incident.
In addition, some whistleblowers claim that Cai Xukun's endorsement contract has been shelved. At present, the evidence exposed about Cai Xukun's scandal includes audio recordings, surveillance videos and letters of understanding, and some paparazzi revelations have also directly named names. However, Cai Xukun did not come forward to respond, which made the authenticity of the revelation more prominent.
Despite this, Cai Xukun's fans still have high hopes for him, saying that endorsements and recordings have not stopped, but have attracted more fans, which does not seem to have much impact on his career.
In addition, the topic entries related to the Cai Xukun incident disappeared very quickly, causing netizens to have doubts, and some people questioned that his team may have used public relations power to remove relevant entries. Many topics related to immorality and illegality cannot be queried, such as "Cai Xukun Ms. C had an abortion", "Cai Xukun's mother retrieved Ms. C's personal information", "Cai Xukun's mother installed a camera at Ms. C's door", etc., only blank after clicking.
In general, the Cai Xukun incident involves a variety of social issues, almost every one of which has the potential to cause a storm of public opinion, especially issues related to women's rights. However, it is worth noting that few big Vs and women's rights bloggers participated in the discussion. In addition, although the Cai Xukun incident has sparked heated discussions in the entertainment circle, it is strange that it did not appear on the hot search list, after all, he is a top draft idol.
In this incident, some netizens bluntly said that the background force behind it is very strong, everything is affected by capital, and perhaps the company behind it is unwilling to give up this cash cow.
To sum up, the Cai Xukun incident involves complex moral and legal issues, and although it is not legally illegal for strange men and women to have a consensual relationship, as an idol, he has lost his moral bottom line. His mother's actions also had an extremely negative impact on the incident. As public figures and young icons, it is difficult for them to completely get rid of each other's relationships. We expect Cai Xukun to stand up, shoulder his responsibilities and respond to the incident.
Overall, this incident has aroused widespread concern in society, making people re-examine the moral and legal issues behind the entertainment industry, and also reflect the control of capital over stars. This event reminds us that celebrities should take responsibility for their actions, and that society also needs more attention and discussion to protect the rights and values of the public.
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