After experiencing a wave of consumption in the lazy economy, the "air fryer uselessness" theory has once again been put on the table. This useless commodity, which was listed as the first idle rate by idle fish in 2021, has not been able to get rid of the evaluation of "chicken ribs" and "IQ tax" until today: "throw away the money directly and don't buy an air fryer" and "an air fryer will anger everyone who lives alone", and people's controversy over whether an air fryer is useful has continued to this day.
From buying with the trend to falling ashes and idle, the gradually extinguished air fryer as the top stream of small household appliances, has experienced two days of ice and fire in just a few years. A data from Oviyun.com shows that last year, the sales of air fryers were still growing by more than 100%, but in the first half of this year, sales rarely fell by less than 50%.
So, why is the air fryer no longer hot? There are several reasons why this phenomenon can be explained.
First, consumer enthusiasm for the lazy economy has cooled. In the past few years, the lazy economy has become a hot spot for consumption, and various convenient and fast products and services have been sought after. As one of them, the air fryer has become popular because it can make a similar frying effect, but it is healthier and more convenient. However, over time, consumers began to develop aesthetic fatigue with this lazy way of cooking, seeking more diverse cooking methods and experiences.
Secondly, the air fryer is not a panacea, and its use scenarios and effects are limited. Although air fryers offer certain advantages in cooking speed and health, they cannot replace traditional kitchen workhorses, such as stoves and ovens. Air fryers are limited in function and are only suitable for cooking specific foods, and are powerless for some of the more complex cooking needs. Therefore, the lack of user experience and functional usefulness has also led to a decline in its popularity.
Third, price and quality issues have also become factors affecting the heat of the air fryer. On the one hand, with the intensification of market competition, the price of air fryers has gradually decreased, making it affordable for more consumers. However, low prices also mean that the quality of some products cannot be guaranteed, and consumers' requirements for cost performance and quality are gradually increasing, while some low-priced products may have problems in actual use, resulting in consumer disappointment and dissatisfaction.
Although the air fryer has become less popular in the market, it does not mean that it has no market at all. Some consumers who really need cooking convenience and health will still choose to buy and use an air fryer. At the same time, some brands are constantly improving the function and quality of their products in an attempt to reactivate market demand. Air fryers may evolve into more mature and popular products, but more innovation and breakthroughs are needed to meet consumer demand.
In short, the decline in the popularity of air fryers involves many factors such as changes in consumer demand, product function limitations, and price and quality problems. As consumers pay more attention to cooking methods and healthy eating, the future small home appliance market may usher in more new products and innovations to meet people's needs for convenience, health and deliciousness.