This year's Mid-Autumn Festival, the joint gift box "Meijiu Delicacies" with fish from Meijian and fresh Zhoushan was officially launched. The joint products will be officially launched on the eve of the Mid-Autumn Festival at the "Fresh to Fresh" online store, which includes a variety of seafood products such as Zhoushan strip fish, three-way yellow croaker and Xiling plum wine.
A spiritual journey about oriental cuisine
China's food culture has a long history, and since the day it was born, "drink" and "food" have been complementary and inseparable.
In the combination of eating and drinking, we must thank those foodies in history, it is their painstaking and diligent efforts that make our food culture long and profound.
In traditional Chinese culture, the combination of wine and food is particularly special. In coastal areas, low-alcohol liquors such as plum wine and rice wine are paired with seafood. As a unique soaking wine, plum wine combines its sweet and sour taste with the taste of seafood ingredients, which can bring richer layers and textures to seafood.
As a promoter of Zhoushan with fish, it is similar to Meijian, both are the inheritors and creators of domestic brands, jointly carry forward oriental food culture, and are full of spiritual concepts of oriental philosophy.
The road to branding requires meeting better partners
In the face of increasingly complex business competition, especially in the FMCG industry, how to break through among many brands has always been a problem that merchants are constantly thinking about. If a brand wants to excel, in addition to cultivating its own excellent internal strength, it must also work together with other related brands and even compete with brands to grow together.
With the theme of "plum wine and delicacies", the plum wine and fresh seafood products are bound together to provide consumers with more emotional value, achieve the effect of one plus one greater than two, make the festive joyful atmosphere more intense, and let the brand effect continuously affect the consumer's mind.
This joint gift box is a combination of Meimi and fresh to fresh after careful analysis and thinking, a new set of products more suitable for consumers, not only the sweet and sour taste of Xiling plum wine, but also a wealth of seafood products for everyone to taste, so that the food enhances the joyful atmosphere of the festival.
With the help of Meimi, let more young people approach the fish
Obito has been a traditional ingredient that has been popular in the mainland for hundreds of years, and its unique shape and delicate taste have captured the hearts of many people. However, the people who choose to buy fish are still 45~65 years old middle-aged and elderly groups, as a regional brand of Zhoushan, fish has not been able to completely get out of the shackles of the region for many years. As the first brand of Zhoushan Ribbon Fish, it regards the development and promotion of Zhoushan Ribbon Fish as its own responsibility, and its vision is no longer limited to middle-aged and elderly groups, but also focuses on young people.
This joint event is an important measure to open up the market for young people. Taking advantage of the influence of Meijian in the young people, it will positively influence young people's cognition of fish, gradually approach young people, feel the culture of young people, and hope that more young people will love the high-quality ingredient of fish.
Since ancient times, wine and food have been a language that transcends nationalities and regions without the need for translation. Under the general trend of self-esteem and self-confidence in Chinese drinking, Xiande and Meijian are using food and wine as a medium to convey the foundation of Chinese culture and oriental elegance. The outside world expects that with this cross-border cooperation between the two brands as a starting point, more Chinese native ingredients can join hands to each have their own beauty, and all parties will jointly perform a good show of "domestic product revitalization" on the world stage.