#Challenge 30 days to write a diary in the headlines#Some people say: the reason why physical stores are not working is because of the impact of e-commerce; Some people also say: the reason why physical stores are not easy to do is mainly because the cost of rent, water and electricity and labor is too high. However, everyone found that no, just when many physical stores closed down, or business was difficult to do, smoke hotels were still booming.
As we all know, the relatives of the old Yu family are all catering and have more dealings with tobacco hotels. Therefore, once when I bought goods, I also followed, and asked the boss when chatting with the boss, I said: Now the physical store is not easy to do, and look at your smoke hotel, obviously the daily flow of people is not very much, but it is still blooming everywhere, thank you for not being affected!
The boss said: Brother, tell you the truth. If you just rely on scattered customers every day to buy some cigarettes and alcohol, you will not be able to hold on. In fact, smoke hotels mainly rely on 4 points to earn money. After the boss finished speaking, I suddenly realized, let's talk to you, the owner of the Yanjia Hotel said these 4 points, friends see if the boss said right?
The first point: door-to-door advertising fees
The boss said: Did you find out? Now as long as it is a smoking hotel, their doors are not made by themselves, they are all bought by different manufacturers! That is to say, you do not need to do the door yourself to open a store, but there are merchants to do it for you, not only to help you do it, but also to give you money, and this part of the money is given every year, and even if you want, the door can be done for you once a year!
And although the cost of this film is not much, less than 10,000 yuan, but after all, people make you a door head for free, and the money is still given every year. If nothing else, at least this year's utility bills have fallen!
Second point: counter fees
The boss also said: Think about it, every smoke hotel you have been to, is the most conspicuous place of them different wine? You must not think that this is a blind place. Generally, these locations are paid by merchants. The better the location, the higher the price, which is also one of the main income of smoke hotels!
The owner also gave an example and said that you know convenience stores. Why is it that he is more expensive than ordinary supermarkets and does not buy many people, but he can open a chain? Their main source of income is counter fees! And the counter fee is that the more the number of stores, the more expensive the price, so after the last convenience store opened, nothing was sold, and this alone made him lose money!
Third point: rebate fees
For tobacco hotels, the third item to earn money is the rebate fee for goods. Generally speaking, at the end of each year, the manufacturer will give you a certain rebate according to your sales volume in a year, in order to let you sell more goods. The amount of rebate is mainly determined according to the sales volume, generally between 3% and 10%.
This part of the money for the smoke hotel, like a year-end welfare bonus, busy for a year, at the end of the year someone issued a large bonus, although can not make a fortune, but at least let you have a happy good year is still no problem! If the sales volume is large, the rebate money is also a lot of income.
The fourth point: fixed large customers
The boss said: The last point is also a point that many people do not know. Many friends only know to follow the trend, in fact, there must be fixed large customers behind every smoke hotel. These large customers come to get the goods, and they only need to add a little on the basis of the purchase price to earn a lot.
It can be said that the annual miscellaneous expenses such as water and electricity in the smoke hotel are enough to use the cost of the door; And the rent only needs the in-store counter fee, and the rest is the pure money earned by the smoke hotel! As for individual customers, to be honest, they can only be regarded as earning pocket money every day.
——Old to say——
After listening to the boss's words, he really answered the sentence that interlaced like a mountain! However, I think that the last of these 4 points is the most important. It can be said that as long as you have a fixed large customer in your hand, not only will you not lose money in this industry, but it will only be a matter of earning more and earning less! I'm gluttonous, thank you for watching, thank you!