On Wednesday, September 13th, Peugeot-Citroen Automobile and dealers across the country officially opened the "French Wednesday Shenlong Soulmates Day". On the day of the event, Dongfeng Citroen and Dongfeng Peugeot 4S stores across the country prepared flower music, coffee and wine, desserts and good cars with conscience, and had a romantic meeting with "Soulmate", tasted Chinese and French culture, talked about "Life Soulmate", and comprehensively felt the charm of life full of personality, fashion and elegance.
Brand experience upgrade, be a customer life confidant
Through "French Afternoon Tea", "Fancy Coffee Experience", "Soulmate Story Meeting", "General Manager Signing", "Car Booking Lottery", "Brand Boutique Starting Auction" and other "Soulmates" benefits, as well as a series of showroom elements full of French tones, Peugeot-Citroen Automobile allows more consumers to fully feel the brand personality of Dongfeng Citroen, Dongfeng Peugeot's dynamic and fashionable ALLURE French charm and French "art de vivre".
At the 2023 Peugeot-Citroen Automobile Culture Festival, Peugeot-Citroen Automobile launched the user brand "Zhiyin" in response to the voice of customers, providing users with the three values of "quality Zhiyin, service Zhiyin, and Life Zhiyin", and further accelerating the deep transformation to "customer-centric". The launch of the "French Wednesday Shenlong Soulmates Day" can not only further improve the customer experience and car purchase satisfaction of Dongfeng Citroen and Dongfeng Peugeot, but also allow customers to have a deeper understanding and feel the brand tonality of French cars' personality, taste and humanities, and become the user's "life confidant".
Multiple sincere gifts, strength pet fans non-stop
On the day of "French Wednesday Shenlong Soulmates Day", Peugeot-Citroen Automobile also prepared more sincere gifts for customers, and the strength of fans did not stop, including: "in-store gift" to enjoy 1 surprise gift upon arrival at the store; Take a test drive at the store and enjoy 1 copy of the brand boutique "test drive gift"; When you buy a car, you will have the opportunity to draw 1 "car booking gift" of surprise gift package; The new 408/Versailles C5 X Classic model enjoys the "peace of mind" of package tax package insurance; Enjoy up to 36 periods of 0 interest "financial gift"; The "insurance gift" of the new 508L/2023 Tianyi/new 4008 enjoy an insurance subsidy of 5,000 yuan; The new 508L/2023 Tianyi/new 4008 enjoy a replacement subsidy of 10,000 yuan, and the "renewal gift" of 20% of the value added by the classic Versailles model for the replacement of this old car; The new 508L/new 4008 enjoy a 5-year/150,000-kilometer vehicle warranty.
In addition to the offline showroom to enjoy multiple gifts, on the day of "French Wednesday Shenlong Zhiyin Day", Dongfeng Citroen, Dongfeng Peugeot national dealer showroom, brand direct sales center douyin account, online also prepared wonderful live broadcast content and sincere benefits, strength pet fans non-stop.
Adhere to long-term principles and build long-term brand IP
In the future, "French Wednesday Dragon Soulmates Day" will become the brand long-term activity IP of Peugeot-Citroen Automobile. Every Wednesday in the future, consumers can go to Dongfeng Citroen and Dongfeng Peugeot dual-brand 4S stores to "check in", encounter "French Wednesday", spend "Shenlong Soulmate Day", enhance friendship, collide sparks, experience French cars with connotation and sense of value in an all-round way, and share personality, fashion and elegant French life.
Since the beginning of this year, Peugeot-Citroen Automobile has practiced "customer-centric" throughout the value chain, started marketing reform, accelerated the integration of dual-brand networks, and continued to launch a variety of products including 408X, Versailles C5 X 2023, New 4008, New 508L, 2023 Tianyi and other products that are loved and welcomed by Chinese consumers.
2023 is a year of decisive transformation for Peugeot-Citroen Automobile, with continuous expansion of outlets, new product appearances, and active changes in marketing changes, which will inject new momentum into the future development of Dongfeng Citroen and Dongfeng Peugeot. Next, Peugeot-Citroen Automobile will continue to practice "customer-centric", create value for users, improve user experience, and better serve the majority of "iron fans", "Lions" and "Soulmates" partners.