Hunan Daily, New Hunan Client, September 27 (Correspondent Zhou Yanmei Bin Yi) With the Mid-Autumn Festival approaching, mooncake sales have gradually entered the peak season. The reporter visited major shopping malls and found that supermarkets and pastry shops have displayed a variety of mooncakes in conspicuous positions early, with bulk mooncakes and gift box mooncakes with diversified flavors, among which traditional flavors such as five kernels and egg yolk lotus paste are the most popular.
On September 26, as soon as the reporter entered the entrance of Wanda Plaza Jiahui Supermarket, he felt the strong festive atmosphere of the upcoming Mid-Autumn Festival, the store hung red lanterns and hanging ornaments with the words Mid-Autumn Festival, a variety of mooncake gift boxes placed in a prominent position in the shopping area, many citizens came to choose the festival gift box.
"It's the Mid-Autumn Festival, come to the supermarket to pick up some mooncakes back, I picked a gift box, there are 12 mooncakes in it, there are quite a lot of varieties, there are purple sweet potatoes, lotus seeds, egg yolk lotus seeds, I think it's quite affordable." Citizen Wen Yifang said.
According to the relevant person in charge of the supermarket, this year's mooncake gift box is more atmospheric and festive than in previous years, and the price is the same as in previous years. The supermarket has also introduced bulk mooncakes at different price points, such as Qiaoxiang Village and Yizhiwan, and launched homemade handmade mooncakes for consumers with different needs.
"Since mid-September, mooncake sales have entered a peak period, many nearby residents have come to buy, and major mooncake brands have also increased their stocking efforts, and sales are expected to further increase this weekend." Tang Chunmei, head of the mooncake sales area of Jiahui Supermarket, introduced.
In Vision International Plaza, many pastry shops have launched savoury mooncakes, with innovative flavors such as freshly grilled meat and spicy beef, which are also popular among the public. However, as far as the current sales situation is concerned, more people buy traditional flavored mooncakes such as Wuren and egg yolk lotus paste.