Xiao Zhan was reported by his real name, carefully looking at the assets and commercial value, and the "top stream" really had some material
Just after the Song Zuer incident, netizens ate Xiao Zhan's tax melon again. Some people reported to the Beijing tax department in their real names, alleging that Xiao Zhan was suspected of tax evasion.
The contents of the report mainly include:
Xiao Zhan's endorsement and acting remuneration are tens of millions, and the sales of the single "Point of Light" in 2020 reached 160 million yuan, but there has been no relevant financial bulletin so far;
starred in the drama "Dream Like a Dream" toured more than 70 times across the country, and the normal price tickets could not be bought, but the 30,000 yuan scalper ticket was used by Xiao Zhan's endorsement brand to draw prizes, questioning Xiao Zhan, the drama producer and scalpers and other parties to use illegal ticket scalping to evade taxes;
Since becoming popular in 2019, there have been many endorsements, film and television works, and the income has been at least 9 to 1 billion, all of which have been transferred to his father's company, and there has been no public financial report and tax information;
Xiao Zhan had a huge debt crisis in the company before the war, and there was suspicion of tax evasion, and Xiao Zhan was the core figure involved.
To this, the tax department replied that it has been accepted.
Tax issues plus top traffic should have been a big flashpoint. But unexpectedly, netizens not only did not "explode", but the reaction was also a bit flat.
The reason may be that there is a lot of speculation but lack of evidence. Therefore, most people choose to wait and wait for the results of the relevant departments.
Some people's focus fell on "9-1 billion".
So, is Xiao Zhan really so rich?
Even because Wei Wuxian became the top class, because it was rumored on the Internet that his film and television contracts and brokerage contracts belonged to three companies, there was a later saying that "one salary is three points". Coupled with the commission factor, how much he finally has in his wallet is unknown.
In the eyes of fans, Xiao Zhan, who has been popular by everyone, is still the "poorest working boy" who wears a down jacket for three years.
Until now, luxury cars and mansions that have become the standard for popular artists are still blank here in Xiao Zhan. In addition to the Internet rumors that he uses a certain brand of big G to walk, the residence that has appeared in the mirror is also a little far from "luxury".
Compared with personal net worth assets, Xiao Zhan's commercial value is more interesting.
After participating in "Burning Bar Boy" as a contestant to start his acting career, Xiao Zhan starred in two online dramas in succession. Among them, "Super Star Academy" does not have any splashes, but "Oh! My Emperor Majesty" is somewhat hot. He played the Chen King Beitang ink dye in the play, and his sense of existence is higher than that of the male protagonist.
"Chen Qingling", which was broadcast in 2019, directly sent him to the "top" position.
The number of account fans soared to more than 24 million, and more than 20 brand endorsements were awarded. A magazine that used him as the cover "brought back to life", with total sales of 13.566 million.
As for the cost of endorsements, although there is no official information, there is information for reference. According to industry insiders, it was said that a bank once wanted to cooperate with Xiao Zhan and quoted more than 10 million.
However, the later "227 incident" caused his commercial value to lose significantly.
Because Xiao Zhan was boycotted, the official accounts of many brands urgently changed the top spokesperson content, and the scheduled live broadcast cooperation was also canceled. And the brand side that did not take action also chose to stand by in silence.
Merchants who originally intended to cooperate with Xiao Zhan began to cautiously avoid lightning and choose alternative candidates.
Change someone, it may be "cold".
Although Xiao Zhan fell out of the top 10 of the quarter from the previous first place in the ranking of the artist business index that year. But by the fourth quarter, it began to gradually recover.
In January 2021, he ranked third with an index of 93.31.
In March of that year, Xiao Zhan signed a contract with a sports brand and became the global spokesperson of its trendy products. After the two sides officially announced the cooperation, the expensive "Xiao Zhan same model" quickly sold out.
What's more, the brand's share price rose for two consecutive days, increasing its market value by more than HK$15 billion.
Although due to insufficient stamina, there was a cliff-like decline in the month after sales peaked, and the media accused him of "traffic star strategy failure", Xiao Zhan, who "returned from resurrection", still won the favor of brand owners.
Since then, in addition to the original cooperative brands, Xiao Zhan has held hands with many merchants. After the contract expires, the probability of the brand choosing to renew it is also extremely high.
According to the statistics of netizens, up to now, he has a total of 29 endorsements, including skin care and cosmetics, home appliances and home textiles, daily cleaning, clothing and food, alcohol, etc., including many luxury brands.
After the official announcement of Xiao Zhan's cooperation with a brand, sales exceeded 10 million within 5 minutes, and exceeded 30 million in two hours.
Previously, compared with the film and television invitations that were more affected by endorsement cooperation, the trend of heating up was also obvious. After the launch of "Douluo Continent" starring him, the data ranked first in many lists, with a cumulative number of views of 5.837 billion (as of June 9, 2022).
The drama "Dream Like a Dream" in which he participated ranked first in the box office and number of performances in 2021.
However, the "sky-high ticket" mentioned by the whistleblower does exist.
According to media reports, all the tickets of "Dreamlike Dream" are as high as 5 figures, and the good position is more than 20,000, and even fired to 40,000.
Also, admission is not guaranteed.
In May this year, "The Legend of the Condor Heroes: The Great Hero" directed by Tsui Hark officially announced the news that Xiao Zhan will play Guo Jing. The blog post has more than one million retweets and 2.22 million likes.
The number of views on related topics is as high as 520 million.
In the face of doubts from the outside world, Fu Ruoqing, chairman of China Film, said that letting Xiao Zhan play Guo Jing was the result of "repeated evaluation". Then another filmmaker's statement that "the heat has been" is obviously more direct.
In terms of TV series, Xiao Zhan also has no lack of attention.
In June this year, "The Sea of Dreams" starring him was launched.
On the night of the broadcast, the investment was full. Because there are too many people who pay attention to the ratings, and the data platform is crowded, the platform staff can only turn on "manual broadcasting".
During the broadcast of the play, the sun crown, the weekly crown and the moon crown were won all over and became the hot daily crown of public opinion 28 times.
Xiao Chunsheng, played by Xiao Zhan, was also evaluated by the media as "successful transformation" because the character setting was significantly different from his past roles. And the chief producer of the play also said that the reason why he found Xiao Zhan to play Xiao Chunsheng was not only because of his "devotion and selflessness" when performing, but also because the character's personality was highly compatible with him.
"Jade Bone Haruka" and "The Sun Accompany Me", which were launched in July and September, are slightly less popular than "The Sea in the Dream", but they are also the first in many lists.
In addition, Xiao Zhan is in the state of production and to be broadcast, and there are 5 more dramas.
If the tax issue this time is determined to be untrue after investigation, Xiao Zhan's current popularity and the influence of subsequent works, his top position in the entertainment industry will obviously be very firm.
However, if he really touches the bottom line of the law, then even if the face is still there, the "rivers and mountains" will definitely not be saved.
After all, no matter how high the commercial value is, it does not exist in the face of illegal operations.