Mooncakes, as one of the representatives of traditional festival foods in the mainland, have always been loved by people. However, in recent years, with the changing market demand, the sales of mooncakes no longer seem so optimistic. So, what is the reason why the current mooncakes cannot be sold? Let's analyze it from the following aspects.
First, excessive packaging, inflated prices
In recent years, with the gradual improvement of consumers' requirements for the quality of mooncakes, many merchants have made great efforts in packaging, and the phenomenon of excessive packaging is serious. Behind these luxurious packaging, consumers pay for inflated prices. For most consumers, mooncakes are a souvenir for visiting relatives and friends during the festival, and excessive packaging not only increases the burden on consumers, but also causes unnecessary waste of resources. Therefore, excessive packaging and inflated prices have become one of the main reasons for the decline in mooncake sales.
Second, food safety issues
Food safety has always been the focus of consumers' attention, and mooncakes are more important as a festive food. However, in recent years, food safety issues have been frequently reported. In order to reduce costs and pursue profits, some unscrupulous merchants use inferior raw materials, additives, etc., which seriously affect the quality and taste of mooncakes. Once such incidents are exposed, they will not only damage the reputation of the companies involved, but also trigger a crisis of consumer trust in the entire industry. Therefore, food safety issues have become an important factor affecting the sales of mooncakes.
Third, the diversification of consumer needs
With the development of society, people's living standards continue to improve, and consumers' demand for mooncakes has also shown a diversified trend. Many consumers are beginning to pursue healthy, green, low-sugar, low-oil and other concepts, and traditional mooncakes often fail to meet these needs. In addition, with the change of consumer tastes, some new and special mooncakes are gradually gaining popularity. Therefore, if the mooncake industry cannot adjust the product structure in time to meet the diversified needs of consumers, it will be difficult to get rid of the sales dilemma.
Fourth, the impact of e-commerce
The popularity of the Internet has led to the rapid rise of e-commerce, which has had a huge impact on the traditional retail industry. For the mooncake industry, e-commerce not only provides new sales channels, but also provides consumers with more choices and convenience. However, in the face of the impact of e-commerce, some traditional mooncake companies still adhere to the traditional sales model and fail to adjust their strategies in time, resulting in market share gradually being eroded by e-commerce. Therefore, how to adapt to the e-commerce era and innovate sales models has become an urgent problem to be solved in the mooncake industry.
Fifth, there is an imbalance between cultural inheritance and innovation
As a traditional festival food in the mainland, mooncakes carry a profound cultural heritage. However, between inheritance and innovation, many mooncake companies have failed to find a balance. Some companies are too innovative and ignore the cultural connotation of traditional festivals, making mooncakes lose their original symbolic meaning. Others are too conservative, following traditional craftsmanship and failing to keep up with changes in market demand. Therefore, how to find a balance between inheritance and innovation, so that mooncakes have both cultural connotation and market demand, is a problem that the mooncake industry needs to consider.
In summary, there are various reasons why mooncakes cannot be sold today, including excessive packaging, food safety problems, diversified consumer demand, e-commerce impact, and imbalance between cultural inheritance and innovation. To solve these problems, the mooncake industry needs to start from improving product quality, adjusting product structure, innovating sales models, inheriting culture and other aspects in order to regain the love of consumers and revitalize mooncakes.