Taylor Swift
Today, the most "bigging" entertainer on the planet is Taylor Swift. In August, she completed 53 U.S. tours and is about to embark on a global tour. The trip is expected to conclude in November 2024 with a total of 146 trips. This year, Beyonce, her weightmate, sang 56, Bruce Springsteen 90, and Harry Styles booked 173, but only mildew became a phenomenon. Her "era tour" blew a whirlwind of consumption and public opinion everywhere she went.
On August 7, 2023, local time, SoFi Stadium in Los Angeles, USA, Taylor Swift's "The Eras Tour" tour.
Since the date of the ticket, this tour has continuously exploded the topic, covering all topics from online to offline. The heat at the time of invoicing first led to a hearing on whether the ticketing system Ticketmaster involved a monopoly. At the Seattle site, a survey agency tested crowd shaking, equivalent to a 2.3-magnitude earthquake. USA Today hired a reporter covering Taylor Swift for this tour (required to be a super fan).
It is estimated that the tour grossed a whopping $2.2 billion at the North American box office (mold has no public box office). That number has already broken the world record set by Elton John. The latter continued for years and just concluded farewell tour, grossing $939 million.
The box office is only a cornerstone to pry consumption, and the money bag of the "moldy economy" is far deeper than this speculated figure. In the United States, the Time Tour generated nearly $5 billion in consumption. Take the Super Bowl, for example, at the opening tour at Glendale Coliseum in Arizona in March, mildew easily surpassed the Super Bowl held there last month. Over the next five months of weekends, she will bring two to three times the Super Bowl revenue to tour cities.
On August 7, 2023, local time, California, USA, Taylor Swift performed at the "The Eras Tour" concert.
In general, for every $100 spent on concert tickets, there is about $300 spent locally, including hotels, dining and transportation. People are willing to pay more for a moldy tour, and $100 can leverage $1300-1500 in spending. The extra money goes into shiny costumes and "friendship bracelets" at the show. Young girls who can't buy tickets also show up near the venue in costume to celebrate the event in another way.
The "mildew effect" stimulated consumption, and people queued for hours to snap up the merchandise — a hoodie with 75 knives, a long-sleeved shirt with 55 knives, and a short-sleeved T with 45 knives. The "friendship bracelet" mentioned in the new album "Midnights" is considered part of the pilgrimage. Fans exchanged letter beads that could be spelled into the title of the song on the spot, sharing a kind of enthusiastic joy. In the cities toured, the beads often ran out of stock.
For that reason, the Illinois government thanked Mildew for the wave of money rolled up over three nights in Chicago. The Beige Book report (Economic Survey Report) of the Federal Reserve Bank of Philadelphia also praised her contribution to the tourism industry in the United States.
Every artist has iron fans who follow all the way on the tour. Being a follower of mildew is no different, only more expensive. In Kansas City, comedian Nikki Glaser attended her eighth Taylor Swift concert of the year. She paid $25,000 for the pilgrimage at the expense of abandoning this year's egg freezing program. More than the future, Grust wants to spend money on one dream night after another.
Grust is not alone. Three years into the epidemic, many people are strapped for cash. Income is not affected, and confidence in the future is hardly intact. Naturally, people want to enjoy it in time after the crisis. Even if you save money, you must also seek spiritual support.
What better option than tens of thousands of people to gather and forget themselves in the glow of music and idols, and party for three and a half hours? According to a survey, the average cost of attending a moldy concert is more than $1,300; 91% of respondents said they would come back.
On September 12, 2023, local time, Newark, New Jersey, USA, Taylor Swift won the Song of the Year Award at the 2023 MTV Video Music Awards ceremony.
"If I were a man, I would be an alpha male." - Taylor Swift
Taylor Swift is powerful. She is a woman, the author and performer of all her songs, and demands full copyright to her work and full control of her personal image. The "Taylor's Versions" series, where she re-recorded old albums for mastering rights, was underway. She fought a beautiful victory in maintaining human integrity.
17 years after his debut, Taylor Swift's growth trajectory is clear and firm. She only reveals her fragile heart in the song and acts without hesitation. She is the embodiment of high self-discipline, tenacious will, and super physique, and has hardly made mistakes. Everyone knows that moldy concerts are known for their precision and long length. When the rain is heavy, she will also finish the performance to a high standard in the rain.
Even though this perfection is often criticized, as if perfection is an artistic defect that lacks true feelings, Swift still wins admiration and respect.
Gradually, she was really treated like Superman. A superman who will not be defeated and is very business-minded. Because it is strong enough, the rules of the game can be set by herself.
Mildew has made physical records a scrambling object again. One of her studio albums has multiple versions, stimulating the desire to collect. For example, "Midnights" has four or five different cover layouts, and when you collect them, you can put together a beautiful face. Some versions contain hidden tracks to test the loyalty of the self-proclaimed fan base.
People who don't have a vinyl record player will also buy a vinyl record. Everyone worked together to buy the vinyl disc "Midnights" as the 2022 vinyl champion (945,000 copies).
Continuing this line of thinking, the Times Tour is also designed to ambush surprises, without a single similar large-scale collection. It covers ten albums of Mildew, each with a theme chosen for a period, with different repertoire, costumes, and stage design.
Each stop features carefully selected guests. They are the equivalent of hidden tracks in physical records, providing the joy and conversation to unlock secrets.
Every night, there are two "unexpected tracks". In Kansas City, ex-boyfriend Taylor Launtner appears from the music video to offer his love to Mildew: "... Not only because you are such a singer, but also because you are such a person. ”
The audience bathes in the love of crossing love on the stage, breaking through the paparazzi, fearless of time, and instantly empathizing. Although the scene in front of me is a performance, it seems to show true feelings. Taylor Swift is just one person, but she tastes love and friendship on our behalf and generously shares it with us.
The highest expectations of pop stars are both versatile and unchanging personal traits. We hope that the light of celebrities will shine on everyone, and we also hope to get the intimacy of talking to me in the scene of 100,000 people and the online space of millions of people.
Taylor Swift can do almost it all. She inspires a variety of emotions, but there is no unpleasant sense of failure, excess, and humiliation.
On her tour, the audience has their own portraits. Most of them are 15-25 years old, young, well-dressed, healthy and beautiful. Compared to other shows, they drank very little. According to the New Yorker's on-site observation in New Jersey, the queue for chicken wings is about 15 times that of beer.
What touched the author the most was that despite Swift's height, she still had the ability to convey the "I see you, I thank you" signal to everyone in the scene. "No words can accurately describe how much I am grateful to you. You've been screaming for an hour and a half, it's crazy. "After leaving the venue, she found it difficult to describe this intimate feeling to someone who was not there." Others will think it's just a fan filter. ”
On August 24, 2023, local time, Mexico City, the capital of Mexico, Taylor Swift performed on stage.
The ability to make everyone feel seen is also reflected in Swift's huge playlist. She sees the world through feelings, and there are a thousand faces of love in love songs. In addition to beauty, there are also doubts, resentment, loss of trust, indifference and lovelessness. She will also tell you that love is a trap and don't believe the dreams that pop songs sell you. Even she herself is just an illusion. At the end of the day, all you have is a bunch of peripherals, a few bracelets and some hilarious memories.
The Times Tour is a tornado that contains two opposite qualities. On the one hand, it is a gold-absorbing behemoth, representing the highest level in the industry, and a reproduction of the American dream of success through struggle. The audience, dressed as Christmas trees, paid tribute to a Christmas tree farm in Wyomingsin, Pennsylvania, the birthplace of Mildew.
On the other hand, earning huge wealth through hard work and talent is ultimately the story of a few. Most people's lives are repeated failures, always lack money, and finally disappear silently. Swift is a winner, and her moving songs are written for losers. The song is full of alienation and longing. "I", successful or not, is always forgotten in the corner.
However, without seeing the fans and curious passers-by at the scene, Taylor Swift has not forgotten you. On August 30, AMC, the largest theater line in North America, announced that it will release the concert movie "Taylor Swift: Time Tour" independently on October 13, and open pre-sales in advance.
On the first day of invoicing, AMC's online booking system was down. The film broke various pre-sales records, selling $26 million worth of movie tickets in AMC theaters alone (priced at 19.89 knives / adult, 13.13 knives / child, exceeding the average price of 12 knives in American theaters), surpassing the previous record holder - the 16.9 million US dollars pre-sale box office of "Spider-Man: Homeless" in AMC theaters in 2021.
The Big Mac drove into the theater, and the same movie could only make way for it. Because although the audience may not coincide, IMAX and good schedules are limited. "The Exorcist: Believer," originally scheduled to be released on October 13, was hastily promoted to October 6.
Mildew's new film will be 165 minutes long and will be based on three of the six nights of the August "Time Tour" in Los Angeles. Three weeks later, Swift and AMC announced a release date. Compared with the previously re-released Talking Head concert movie "Stop Making Sense" (1984), such a hasty concert movie seems to make quick money.
But it will definitely be good at the box office, because people are always curious about the great and admire success. Will scramble to see, what exactly is mold mania?