When Huawei enters an industry, it often reshapes the industry ecosystem with innovation and leads the direction of evolution, and the TV field is no exception.
In 2019, Huawei took the lead in proposing a new species of smart screen and formulated a far-sighted smart screen strategy. From the beginning, Huawei's smart screen has never been limited to TVs, but is a smart center of the home, showing new intelligent information interaction methods.
After four years of iteration, Huawei has occupied a place in the field of smart screens.
On September 25, Huawei released the strongest flagship of the smart screen series, Huawei Smart Screen V5 Pro, which has been comprehensively upgraded from audio, video, performance, and smart experience.
Huawei's Smart Screen V5 Pro features powerful computing performance, the world's first Huawei Lingxi pointing remote control technology, industry-leading SuperMiniLED Honghu picture quality and HUAWEI SOUND smart audio, and the unique Harmony 4 operating system. Especially under the unified operating system, the interactive experience is on a higher level, so Huawei's smart screen V5 Pro is also known as a "giant screen mobile phone", and the "Mate moment" of the smart screen is also coming.
In fact, the TV track is not sexy, and after full competition, the current annual global TV shipments are basically maintained at about 200 million units, about one-sixth of the size of the mobile phone market. Under the situation that the overall scale is difficult to continue to grow, how to create new value for this big screen? This has been a big topic in television for many years.
Although the TV market has entered the stock market, there are still incremental opportunities in the brand competition pattern and product structure optimization, and large-screen, high-end, and younger have become the main trends, but there are only a few companies that really have the strength to seize the opportunity.
Huawei is one of the strongest forces in the prosperous ecosystem, and in recent years, it has opened up a new market space with smart screens, changed the TV industry landscape, and continues to push the industry forward.
Breaking through the high-end market: the "hexagonal warrior" that is far ahead
With the development of the TV industry, the current domestic market is undergoing changes in both the brand and the demand side. On the one hand, in the sluggish TV market in recent years, the high-end market is relatively stable, and this is also the direction of industrial upgrading. Brands are also working hard to break through upwards, reduce low-price wars, and enhance product value.
On the other hand, consumers' requirements for TVs are also increasing, and just the refresh of hardware parameters has long been unable to meet the demand. In addition to the hardcore indicators of audio and video, how to upgrade the comprehensive experience of combining software and hardware in smart interaction, convenient operation, and content richness can break through in the high-end market.
Huawei is a pioneer in driving change and innovation, and has accumulated a strong technical accumulation in the field of high-end smart screens. Huawei's Smart Screen V5 Pro has become the pinnacle of the current work, leading the way in six core areas of picture quality, sound effects, interaction, computing power, operating system, and design, and can be called a "hexagonal warrior".
When it comes to television, the first thing is display ability, which is a must for the TV industry. This time, Huawei's Smart Screen V5 Pro not only realizes the technical innovation of "1080P to 4K in seconds", but also brings thousands of partitions to the best picture quality. Behind it is Honghu's premier computing image quality technology, including computing technology AI Precision Super-Score Pro, backlight technology SuperMiniLED, etc., so that the picture can be faithfully restored, leading Chinese consumers' audio and video experience into a new era with strong image quality competitiveness.
In terms of sound effects, HUAWEI SOUND smart speaker adopts a cutting-edge acoustic design to ensure that sound is evenly transmitted from all directions, creating an immersive listening feast for users, while the exclusive patented bass design of differential suspension significantly improves performance.
More importantly, in terms of smart interaction, Huawei Smart Screen V5 Pro has made revolutionary innovations, which is also one of the most difficult links in the TV industry. Huawei has modified from the most commonly used remote control, directly adding the remote control button to the trackpad, and users can touch and command the TV like a mobile phone. You only need to slide your finger up and down the "confirmation button" of the remote control to operate the application on the smart screen.
This is Huawei's world-first Lingxi pointing remote control, which adopts Lingxi air touch technology to realize the control experience only available on mobile phones such as swiping, tapping, dragging, circleping, and jumping on the screen using the remote control, and truly controlling where to point and control. In addition, more than 3 million mobile applications on Huawei mobile phones and tablets can be connected to the smart screen, and users can enjoy a variety of application scenarios through Lingxi pointing remote control to brush Douyin, play games, and light office.
It can be seen that Huawei has migrated its exclusive communication technology and mobile phone functions to the smart screen category, allowing users to easily control the large screen like a mobile phone, making the smart screen a "giant screen mobile phone" in seconds, which is also a huge advantage that other TV brands cannot copy.
At the same time, Huawei Smart Screen V5 Pro can achieve smarter interactive operation through the unified Harmony 4 operating system behind it, and open up the interconnection between multiple screens, such as through Hyperterminal, Huawei Smart Screen V5 Pro can easily achieve full-scenario device collaboration such as mobile phones, tablets, and PCs.
In addition, the strong computing power performance of the bottom layer and the appearance design of high-end living room aesthetics have hit the original TV pain points, bringing consumers the ultimate experience. When the TV industry is still competing for hardware updates, Huawei has jumped out of the inner volume, faced the high-end, and embarked on the road of independent innovation of software and hardware integration.
Disrupting the Stock Market: Defining the Smart Center of the Future
Huawei's ambition has never stopped at TV, it wants to lead the future of TV, is to explore the next generation of content information presentation methods, but also to define the multi-screen era of home wisdom center.
The battle for the center of the living room has been around for a long time, and the TV screen as the protagonist is bound to be the first choice for the smart entrance of the living room. However, in the current low boot rate of TV, how to find more increments and bring users back to the TV screen is a problem that every manufacturer must consider.
At present, most brands will break through the stock market through two paths, one is large-screen, through the adjustment of size structure to promote development, which is also the trend of consumer demand. The second is to improve display technology, through higher picture quality, stronger visual experience to high-end, attracting more consumers to upgrade. However, in the view of Qunzhi Consulting, there are still advantages in the display performance of TV, and opening up new application scenarios according to the actual needs of users is the key way to improve the rigid demand of TV consumption.
Huawei has made leaps on the basis of the two major paths of hardware upgrade, and has improved qualitatively both in new scenarios and new interactions. The core innovation point is that Huawei has created a new differentiated track with intelligent experience as the core based on Hongmeng, and only Huawei can unify the operating system on mobile phones, TVs, PCs, and even cars, and realize the subversive interactive innovation experience at the upper level through the connection of the bottom layer.
The so-called smart screen, the focus is on intelligent operation, through large screen, multi-screen linkage to improve the interactive experience is one of the keys, and the fundamental change in interaction is the foundation of the intelligent ecology, but also the TV manufacturers have been difficult to overcome for a long time. The Lingxi pointing remote control pioneered on Huawei's smart screen V5 Pro further lowers the threshold for consumers' operation, and the mobile phone can automatically connect to the smart screen after returning home, and display the applications in the mobile phone on the smart screen, and users can pick up the remote control to play mobile applications on the smart screen.
In the past, users were always stuck with complex connection steps, confusing key operations, and the loss of remote controls was common, and many smart TVs actually had nothing to do with intelligence. And Huawei Smart Screen V5 Pro really breaks the original smart ceiling, in addition to Lingxi pointing to the remote control, but also added the remote control voice search function, just say to the TV "Xiaoyi Xiaoyi, what about my remote control?" The remote control will beep in response to the call, telling the user where they are.
In addition, Huawei Smart Screen V5 Pro is equipped with a newly upgraded SmartBar, which can interact with Lingxi air touch in both directions for precise positioning. As the perception center of the smart screen, SmartBar also integrates many intelligent perception modules such as AI camera, microphone, and ambient light, bringing rich intelligent experiences such as somatosensory games, AI fitness, children's sitting recognition, and smooth calls.
This also means that the smart screen represented by Huawei's smart screen V5 Pro has begun to reshape the living room scene, making information acquisition more diversified and immersive, and driving the large-screen application ecosystem to explore more possibilities and further activate the large-screen industry to move forward.
Behind it is Huawei's insights and accumulation in three aspects: concepts, technologies, and trends. Back to Huawei itself, smart screen for Huawei, is a strategic force, with such a large company as Huawei, its cognition and concept should not be limited to TV, it has to do the platform ecology, access to more terminal services.
In terms of TV development trends, Qunzhi Consulting believes that in the downward cycle of market demand, China's TV market needs to get rid of "pseudo-upgrades" and promote growth with real upgrades. With the "post-90s" and "00s" becoming the main group in the consumption tide, their demand for TV products will also tend to be more diversified and personalized, and higher requirements are put forward for the picture quality of TV products, the functionality of external equipment adaptation, and the fluency of the operating system.
Huawei has studied and judged the needs of the industry, continued to evolve from hardware to operating system, and became a leader from a latecomer, breaking the inherent competitive pattern of the industry and transforming TV from a traditional passive content display terminal to a smart center that meets diversified needs. With the release of Huawei Smart Screen V5 Pro, Huawei Smart Screen will lead the TV industry to break the stock ceiling and open a new era of high-end.