The Mid-Autumn Festival is approaching, and the atmosphere of reunion is getting stronger. As a "good neighbor" at the doorstep of Shandong people, Ginza Supermarket has opened up the whole chain of eating, drinking, playing and shopping, allowing tradition to integrate fashion, providing consumers with innovative Mid-Autumn Festival gift boxes and discounts, lighting up new consumption.
During the Mid-Autumn Festival, mooncakes that symbolize reunion and consummation are naturally essential. The reporter noticed that although the Mid-Autumn Festival has not yet arrived, many consumers have come to Ginza supermarkets to buy mooncakes. "This year, Ginza supermarkets have opened up online and offline channels, and selected high-quality mooncakes from all over the country, both in bulk and box, to meet the needs of different consumers. At the same time, it also brings young consumers brand mooncakes such as Meixin and Xinzhiyi (Forbidden City Food), and like Malaysia's Musang King durian mooncake, it also launched a dropshipping service. "Ginza supermarket staff introduction.
Mooncake is not only a kind of food, but also a taste memory, a historical and cultural precipitation. Ginza pays attention to inheriting time-honored brands, and has built a "mooncake grand view garden" in offline physical stores, bringing together brands such as Longsheng, Daoxiang Village, and Yikang to bring customers the taste of the old national tide and look back on the happy times of childhood.
In order to meet the diversified needs of consumers, this year, Ginza Supermarket focused on new products, specialty products and private brands, so as to save momentum and create new consumption scenarios. "In response to the recent 'health craze' among young people, Ginza Supermarket has focused on purchasing a number of new fashion brands such as Meet Xian Stew and Guanzhan Flower, giving consumers new shopping choices." Ni Zhiyu, deputy purchasing director of Ginza Supermarket Business Unit, introduced.
The reporter learned that this year's Ginza supermarket Mid-Autumn Festival also carried out activities such as "gift box street, explosive carnival shopping, Mid-Autumn Festival gift coupons for a limited time, and quality exchange". Select 228 Mid-Autumn Festival products, put on the shelves Qingdao craft beer, Ginza preferred sauerkraut fish and other explosive products, release the "Group Purchase Special Issue", launch 200-800 yuan of care, quality, hospitality, selection combination gifts, through optimizing the supply chain, improving cost performance, continue to launch explosive products, new products, to create consumers' first choice for Mid-Autumn Festival shopping.
In order to help consumers easily handle the reunion family banquet and leave more time for their families, Ginza Supermarket has created the "Star Reunion Family Banquet Guide" wholeheartedly, and joined hands with 10 major brands such as Tongqinglou, Quanjude, Fengzeyuan, Meizhou Dongpo and other 10 major brands to launch pre-made dishes such as signature master dishes that bring together the north and south. In addition, carefully selected ingredients and independently developed Ginza pre-made dish gift box and red braised lamb and scorpion, allowing you to experience master-class cuisine without leaving home; It is reported that in August alone, the sales of Ginza prepared vegetables increased by 25% year-on-year, leading the new "food" of quality consumption.
At the same time, the Mid-Autumn Shopping Month coincides with the anniversary celebration of the Maanshan and Hongyuan stores in Ginza, and the money-saving tornado activity of buying one of 100 products and discounting as low as 5% off the category is superimposed. In short, visiting Ginza during the Mid-Autumn Festival is worth the trip!
Refreshed ！ Mid-Autumn Moon The three stores of the supermarket are opened to welcome the double festivalOn September 16, the Ginza Heze Mall store and supermarket were reopened, and the new image, new products and new experience were unanimously praised by consumers. After the upgrade, Heze Mall store supermarket covers an area of 4,300 square meters, adding rest areas, dine-in areas and theme areas to meet customers' immediate needs and provide diversified services, so that customers can truly feel the freshness and temperature of goods. The optimization also replaced supermarket products according to the target of 30%, increased the introduction of differentiated goods, enriched self-operated processing, and innovated stack-head display, highlighting the characteristics of supermarket quality and freshness and price close to the people. On the opening day, it achieved sales of 1.58 million yuan, which made a good start.
It is understood that two other newly opened supermarkets Tengzhou Jingtai store ushered in the opening on the 22nd, and the opening day was popular and full of highlights; Weifang High-tech Store is also in hot preparations, and will usher in a grand opening on the 28th to celebrate the Double Festival.
During the longest Mid-Autumn Festival holiday, Ginza Group will continue to polish the brand's background with high-quality services and a large number of high-quality products, provide a one-stop shopping experience, and create a different consumption feast for consumers.
Tide play hi buy this "food", so that your consumption saves time, effort and worry!