In the vast car world, Lamborghini will always be the most personal and unruly existence.
The pursuit of extreme performance and technology has made this brand legendary since its birth, and the wedge body and timeless 12-cylinder are the original intentions of this legend that have not changed to this day.
On September 22, 2023, Automobili Lamborghini celebrated its 60th anniversary with a grand Brand Day in Chengdu. More than 200 Lamborghini customers and brand fans gathered to celebrate milestones. As part of the 60th anniversary celebrations, the 4-day Lamborghini China Parade 2023 concluded perfectly in western Sichuan, with a fleet of nearly 40 Lamborghini supercars and super SUVs.
Konstantin Sychev, Executive General Manager of Automobili Lamborghini Chinese mainland and Hong Kong and Macau, said: "We are honoured to celebrate this special occasion with so many loyal Lamborghini customers and brand lovers. The pursuit of driving pleasure and extreme performance is the core value of the Lamborghini brand and a classic heritage. Building on its achievements, Lamborghini will continue to bring ultra-luxury models and exclusive experiences to Chinese customers. ”
Lamborghini China Cruise: the perfect combination of driving pleasure and nature
As the brand's iconic annual feast, the Lamborghini China Parade has been held for nine consecutive years since 2015. The 2023 Lamborghini China Cruise is themed "Journey to the Territory", consisting of a fleet of nearly 40 Lamborghini supercars and super SUVs, covering more than 800 kilometers in magnificent mountains and rivers.
The convoy started from Jiuzhaigou in western Sichuan, shuttled along the Xiumei River between the lofty mountains and mountains, accompanied by the unique Tibetan and Qiang villages, explored the ancient Shu civilization at the Sanxingdui Museum in Guanghan under the heavy historical heritage, and finally reached the end point - Chengdu, the country of modern and traditional Tianfu.
When walking to the winding mountain road leading to Shenxian Pond, the famous 28 turns meander up from Jiuzhaigou, presenting a grand scene through the clouds and mist. The Lamborghini supercars and SUVs offer great agility, precision and smoothness in successive corners, allowing guests to enjoy the ultimate driving pleasure.
Lamborghini Brand Day: Celebrating the 60th anniversary of the Lamborghini brand
On September 21, the Lamborghini Brand Day and 60th Anniversary Celebration was held at Chengdu Huaizhou Airport, with classic models including Miura, Diblo and Jalpa, as well as a number of current models.
Before the gala dinner, a parade of 60 Lamborghini models crossed Chengdu through different urban landscape routes, visited famous city landmarks and drove all the way to Huaizhou Airport.
The Historical Wall at the celebration site showcased important milestones in Lamborghini's history, including the birth of the classic model and the Lamborghini brand's journey to "drive humanity" since its inception, as well as its extraordinary commitment to pushing boundaries, challenging the status quo and creating a new world. Outside the venue, a carefully arranged array of Lamborghini cars forms the number "60" to pay homage to the brand's 60th anniversary.
A sophisticated and bold art installation by renowned artist Cao Yuxi was also on display, with hexagonal design features inspired by Lamborghini's classic hexagonal elements, symbolizing the brand's innovation and breakthrough over the past 60 years, as well as the dimensions that Lamborghini continues to challenge: speed, lightweight, aerodynamics, design, handling and hybrid architecture. In addition, more works of art by artists from all over the world were exhibited.
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