In the entertainment industry, there is an unspoken rule, that is, edge marketing, a method that is both jaw-dropping and thought-provoking. Recently, Lai Meiyun's new drama "Kanaya Zangfu" has become a new model of this rule.
This small-cost online drama was originally shown in the style of urban fantasy romance light comedy, however, the crew seemed to be anxious, and actually played a side game in the trailer, which surprised the audience. This article will take you through the topic of this blockbuster.
Lai Meiyun, once a member of the 101 debut girl group Rocket Girls, now has her own place in the entertainment industry. Her participation has made the drama "Kanaya Zangfu" attract much attention, but not because of its wonderful plot, but because of the style of rubbing edges.
This drama already has Lai Meiyun from a girl group on the credits, and the popularity of the male protagonist Wang Zihao is also good, such a lineup should be enough to attract the audience's attention.
Generally speaking, this type of drama will follow the earthy sweet pet style, but "Kanaya Zangfu" has problems in scale. The crew seems eager to cause a sensation, but fails to properly grasp the scale, resulting in the plot in the trailer almost "love action movie".
There is a scene where the male protagonist directly asks the female protagonist: "Are we officially engaged?" ", and the heroine couldn't help but respond: "Intercourse intercourse, is it here?" This kind of dialogue is really out of line.
Then, the audience saw the various imaginative actions of the male and female protagonists, various intimate contacts, and even the female protagonist wearing sexy lingerie while the male protagonist acted as a background on the bed.
The appearance of this series of pictures makes people inevitably wonder, what kind of drama is this?
At the same time, the image of the heroine Lai Meiyun has also been questioned. She has always shown herself as a pure girl, and this role change is really uncomfortable, and some people even think that it is a smear on her image.
Lai Meiyun's fans rallied to defend her, accusing those who criticized her of "having waste in their heads, feeling like rubbing edges when they look at everything, and humiliating girls with dirty eyes and hearts".
However, there are also sane fans who try to explain Lai Meiyun's situation, emphasizing that she is a new actor and has no right to speak, and can only obey the arrangements of the director and film crew. This explanation is reasonable, after all, Lai Meiyun is also one of the victims of this controversy.
In the face of the huge pressure of public opinion, the crew of "Kanaya Zangfu" also quickly came forward to clarify, saying that this plot only happened in a dream, and the relevant content would be deleted later.
Whether it is out of deliberate hype or unintentional moves, such a plot is really not suitable for the public to watch.
This incident makes people wonder, is the edge marketing of the entertainment industry a beneficial method or an overly risky attempt?
In a competitive entertainment market, should crews be more careful with scale and plot to avoid unnecessary controversy? The Lai Meiyun incident also triggered the audience's thinking about the actor's role selection and image building.
In short, the edge marketing technique of Lai Meiyun's new drama "Kanaya Zangfu" has aroused widespread attention and controversy, which is jaw-dropping. This topic involves not only the marketing strategy of the entertainment industry, but also the trade-off between actor image and role selection.
I hope that the crew can properly handle this situation, calm the controversy, and present a more outstanding work for the audience. In any case, this incident will remain in people's memories for a long time, triggering deep thought and discussion. #娱评大赏#