Prada's 30-year legend of Fabio Zambernardi and Miuccia in spring/summer 2024 is a memory

#Challenge 30 days to write a diary in the headlines#

The representative of the Prada brand, with the phrase "I'm tired of talking about creativity, let's talk about clothing." "Break the stereotype of fashion bloggers and make everyone realize that all fashion shows are not all about clothes?

At Milan Fashion Week Spring/Summer 2024, the Prada brand once again presents us with a visual feast. This time, we witnessed Fabio Zambernardi's closest collaborator with Miuccia Prada, the designer who has worked for the company for three decades, bow, take off his hat and hug with the designers after resigning this year, inspiring a standing ovation.

As Raf Simons says: "At Prada, craftsmanship is not a topic that people talk about very often, at least not as often as other brands. "It's not the question of how many hours it takes to embroider the garment or how much small work it takes to make it, figuring out if it can be done" is what drives him and Prada forward.

Simons singled out two technologies. The first is the printed tassel they use on their floral shirts, giving each flower a different depth. The second is a long bundle of metal tassels for dresses that are "made like jewelry". Pointy-toed kitten heels, and throughout the market, they also appear in twisted women's shoes, but only imitation.

Thanks to its emphasis on quirky craftsmanship – both weathered or patchwork leather and Penny velvet plastered with fireworks crystal swirls, and more tassels adorned with metal eyelets – the collection seems destined to frustrate imitators, though no doubt they will try. The basis here is the silhouette of the cut: a wide-shouldered top (with the cuffs of the shirt and the lapels of the jacket) tucked into high-waisted shorts or a belt with front pleats, tapering - ankle-length trousers.

Some of these strange suits are wrapped in transparent printed scarves, which the fashion show describes as "fragments of dresses." Their flowing feel is linked to the collection's other key looks, namely sleeveless dresses with lines from the 60s to 90s, made of organza and gauze, delicate as tulle, as if floating on the runway.

There's something else that's getting the buzz going: an old barn jacket (why not wear one over a modern dress from the Jazz Age?). ), and the hand-carved mythological figure clasps that adorn the dinner bag, recreating the shape of the original design.

Fashion Elements Highlights:

The key to Prada's Spring/Summer 2024 collection is the attention to craftsmanship and attention to detail.

Unique printed tassels and metal tassel bundles add layering and three-dimensionality to the garment;

The silhouette of the cut shows an elegant temperament;

A sleeveless dress with a sheer print scarf and organza combined with gauze for a light and flowing feel.

Elements such as vintage-inspired barn jackets and hand-carved clasps of mythical figures add a touch of nostalgia to the collection.