On the occasion of the 100th anniversary of the Communist Party of China, the mainland Internet industry has undergone a revolutionary change, and the Internet has become a part of the people's lives. Online shopping has replaced traditional offline shopping and has become one of the main consumption methods of ordinary people. At the same time, the rise of live streaming has also added new vitality to online shopping, especially among young people. However, behind online shopping, there is a problem that cannot be ignored - online forced shopping, which has become a problem for some college students. This article will deeply explore the phenomenon of online compulsive shopping of college students, explore its psychological triggering mechanism, and propose some solutions to promote the physical and mental health development of college students.
The phenomenon of compulsive shopping online
In everyday life, we often hear stories about online shopping addiction, but have you ever wondered why some people fall into this trap? In fact, online shopping addiction is closely related to an individual's self-concept. Self-concept is a person's multi-dimensional cognition and evaluation of themselves, including the cognition of their own behavior and the content of self-evaluation. Research shows that the more complex the self-concept, the more prone individuals are to extreme fluctuations in the self-evaluation process. And a person's self-esteem is related to the clarity of self-concept, the higher the self-esteem, the clearer the self-concept. Conversely, individuals with low self-esteem tend to have a more ambiguous self-concept and are prone to contradictions and conflicts.
In addition, environmental factors also have an impact on an individual's self-concept. When it comes to online shopping, high-frequency instant messaging can lead to a blurred self-concept. The phenomenon of online compulsive shopping is influenced by both external and individual factors. The convenience and attractive offers of online shopping stimulate individual compulsive shopping behavior. Strategies on virtual platforms and celebrity live streaming also drive shopping desire. These factors work together to keep individuals stuck in the quagmire of online shopping.
The solution
In view of the phenomenon of online compulsive shopping of college students, it is necessary to change this situation from two aspects.
1. Improve individual self-concept
First, families and schools should work together to help college students develop a clear self-concept. Parents should take the initiative to communicate with their children in their daily lives to help them understand the relationship between their own behavior and goals. Schools can set up mental health education courses, especially for college students. University clubs can also organize activities to help college students recognize their shopping addiction and provide solutions.
2. Guide individuals to establish a correct concept of consumption
Government departments need to maintain market order and crack down on undesirable phenomena such as false propaganda to reduce the temptation of college students to shop. Society should strengthen publicity, remind consumers to consume rationally, and conduct in-depth research and improvement on network issues. E-commerce platforms and merchants should take more responsibility to ensure the authenticity of products and reduce the exposure of false claims. College students should improve their self-cultivation, arrange their time reasonably, reduce the time spent on shopping platforms, and avoid exceeding their financial ability.
summary
Online compulsive shopping is a problem that cannot be ignored, especially for college students, and it can have a serious negative impact on individuals. This problem can be alleviated by improving individual self-concept and leading to correct consumption perceptions. Families, schools, society and individuals all have a responsibility to work together to ensure the physical and mental health of college students and keep them away from the pitfalls of online shopping. Only in this way can we better cope with the challenges brought by the Internet era and achieve the common development of individuals and society.