In recent years, with the rapid development of social media, a strange phenomenon has gradually surfaced. More and more live broadcast rooms have a large number of trolls, and even 28 out of 30 people in some live broadcast rooms are trolls.
In many live broadcast rooms, trolls have become the "right-hand man" of anchors. These trolls are often hired by online public relations companies to increase the popularity of live broadcast rooms by disguising themselves as ordinary users and brushing comments, likes, and gifts to anchors. According to industry insiders, these trolls can get a few cents in commission for every comment or like. In this way, the popularity of the live broadcast room will naturally climb rapidly, attracting more real users.
The emergence of the phenomenon of water armies in the live broadcast room is inseparable from the social and cultural background. In today's society, traffic is king, and many anchors and Internet celebrities will stop at nothing to create topics and hype in order to pursue overnight fame. And the trolls are their right tools to achieve this. In addition, some anchors have weak legal awareness, and in order to pursue profits, they do not hesitate to violate platform regulations and hire trolls to increase the popularity of the live broadcast room.
Misleading consumers: The trolls create a false popularity and popularity by brushing reviews, liking, etc., and mislead consumers to make irrational consumption decisions.
Damage to fair competition: Hiring trolls violates fair competition and unfairly treats other streamers and brands.
Reduce social media credibility: When more and more live streaming rooms appear trolls, consumers' trust in social media will be greatly reduced, which will affect the healthy development of the entire social media industry.
Take a live broadcast room as an example, the live broadcast room once invited an Internet celebrity to promote products. In order to increase the popularity of the live broadcast room, the Internet celebrity team hired a large number of trolls, creating a false prosperity scene. However, shortly after the live broadcast, consumers complained about the quality of the product. The incident attracted the attention of regulators, and after investigation, it was found that the number of trolls in the live broadcast room was as high as 200,000. Eventually, the influencer and his team were punished and a public apology took to social media.
The phenomenon of water armies in the live broadcast room has become an urgent problem to be solved. In order to protect fair competition and consumer rights, governments, social media platforms, and streamers themselves should actively take steps to resist mercenary tactics. Through strengthening legal supervision, improving industry self-discipline and cultivating consumer identification capabilities, we will jointly control the phenomenon of trolls in live broadcast rooms, and provide a clear online environment for social media.
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