Anhua has an appointment, and the mountain city is full of beautiful scenery

Gong Wei Tan Yunhe

Deep in the mountains there is Shen Yun.

Raised in purdah, unknown to people, once became famous all over the world. This sentence is used to summarize the vigorous development of Anhua tourism industry, which is appropriate.

A set of figures can reflect the process of Anhua's tourism industry growing step by step: in 2013, it received 1.213 million tourists and achieved a comprehensive tourism income of 630 million yuan; in 2018, it received 6.5 million tourists, a year-on-year increase of 52.9%; Achieved comprehensive revenue of 5.2 billion yuan; In 2022, a total of 9.1 million tourists were received, a year-on-year increase of 12.35%; Achieved comprehensive revenue of 9.5 billion yuan.

In 10 years, Anhua's tourism industry has grown nearly 20 times. In 2023, another 10-billion-yuan industry in Anhua County will be born!

Culture casts the soul, and the integration of culture and tourism has reached a new height

On September 23, the Qingyundong Scenic Area of Maluxi Village, Malu Town, Anhua County was overcrowded, and the renovated Nine Songs Project on the Cloud interpreted the scene of Qu Yuan's military training, allowing tourists to understand Qu Yuan and Chu culture through sound, light, electricity and other foils, and became a popular check-in place after opening on May 1 this year. "On weekends and holidays, there are around 4,000 visitors a day, and the number of regular tourists is gradually increasing." Chang Sheng, chairman of Anhua Walking Star, said that Qingyundong was not so popular before, but after adding cultural elements, the effect was completely different.

Shatianxi Village, Longtang Town, Anhua County, is the hometown of the character saint Huang Ziyuan, walking on the village, you can see the wall of Huang Ziyuan's calligraphy and family style culture everywhere, which is a series of measures taken by the cultural celebrity Huang Ziyuan after the Rural Revitalization Assistance Task Force of the Propaganda Department of the Provincial Party Committee was stationed in the village in May 2021. Murakami also organized a weekend calligraphy public welfare training, inviting famous calligraphers from Anhua to teach lessons to the children in the village and pass on the culture. In addition, the task force also repaired the old street bridge in the village and built a new leisure square, which not only greatly enriched the leisure life of the villagers, but also enhanced the cohesion of the villagers. Murakami used Huang Ziyuan's cultural celebrity effect to make a name for himself. The villagers planted nearly 1,000 mu of tea gardens, as well as yellow essence, small fruits, etc., which brought income to the villagers through live broadcasting, and also strengthened the village collective economy. Today, the collective economic income of Shatin Xi Village exceeds 200,000 yuan, and the development of the village is changing with each passing day.

The water is leisurely, leaving thousands of years of historical and cultural precipitation in Anhua County. Meishan culture, black tea culture, celebrity culture, sports culture, and even the newly emerging live broadcast culture are all treasures of Anhua County. In recent years, the Anhua County Party Committee and County Government have adhered to the idea of integrating tea tourism, culture, sports and health, and continued to promote the integrated development of culture and tourism in the whole region. On the one hand, promote the overall improvement of the tourism industry. The layout of Baihuazhai and Anhua Black Tea Cultural Tourism Resort are respectively declared as national 4A-level tourist attractions and national tourist resorts, actively promote the declaration of national cultural industry and tourism industry integration development demonstration zone, and promote the formation of a new pattern of integrated development of cultural tourism in the whole region. On the other hand, activate the enthusiasm of rural tourism consumption and make the development of the tourism industry a powerful driving force for rural revitalization.

Under the promotion of the county party committee and the county government, a large number of tourist attractions in Anhua County have flourished. Qingyun Cave and Yunshang Jiuge Cave Scenic Area has passed the national AAAA tourist scenic spot landscape quality assessment; Xuefeng Lake Homestay Gathering Area and Tea Country Huahai Rural Revitalization Campsite are creating a list of "four hundred" project construction and cultivation in Hunan Province; Situ Phoenix Island actively creates a five-star rural tourism spot in Hunan Province; Yeziwan Ecotourism Resort Establishment Hunan Province Five-Star Homestay has completed the data on-site assessment...

Tourism is prying, and rural revitalization has embarked on a new path

On September 22, Da'an Village, Qujiang Town, Anhua County, is actively making preparations for the upcoming autumn rural cultural tourism festival. "As one of the sub-venues of this festival, we carefully prepared the 'Tea Ancestor Worship' event." Xia Beixing, head of Wanfu Mountain View Area, said that Da'an Village is the birthplace of Qujiang flakes, the site of the Wanli tea ceremony, and the black tea culture is the main culture of the village. Moreover, Da'an Village is also a key village for rural tourism in Hunan Province, so it will have a wonderful appearance.

In 2022, there will be 365,000 tourists in Wanfu Mountain View Area of Da'an Village, and 485 tourism-related employees, including 349 villagers employed. The Wanfushan Agricultural Tourism Project has transferred a total of 3,320 mu of land, helped 793 needy households, provided more than 180 jobs in 9 jobs, paid an average of more than 3 million yuan in wages to migrant workers every year, and also drove surrounding villagers to sell more than 1.5 million yuan of agricultural products.

After the arrival of the Hunan Radio, Film and Television Group (Taiwan) Rural Revitalization Support Team, Muxikou Village in Jiangnan Town not only greatly improved the infrastructure construction of the village, but also made detailed plans for the development of the entire village. In particular, relying on the culture of Jiangnan Ancient Town and the scenic spots along the Tea Horse Road, we strive to build the whole village into a destination for travel and health, self-driving travel and so on. At present, Murakami has become famous. In this autumn rural cultural tourism festival in Hunan Province, Muxikou Village is also one of the branch venues, and they will contribute a vegetable harvest festival to show a new look.

The tourism industry has become another major pillar industry to promote rural revitalization. The Anhua County Party Committee and County Government are also gradually integrating the county's characteristic tourism resources and promoting them as a whole. This year, Anhua County will focus on 30 representative tourist attractions in the county, widely carry out travel essays and photo contests with the theme of "Great Changes in Mountain Townships and See Anhua", promote Anhua tourism resources in an all-round and multi-level manner, and compile the results of the activities into a book, and match each scenic spot with exquisite and unique small videos, so as to fully promote Anhua tourism to a new level.

Anhua part of the classic scenic spot display

Anhua Black Tea Culture and Art Museum

The museum is the highlight project of Anhua Black Tea Cultural Tourism Resort. According to the "three halls and one hall" for the overall layout, namely: Fu Brick Tea Art Museum, Tianjian Tea Art Museum, Qianyue Tea Culture Hall and Liling Ceramic Exhibition Hall, through unique architectural shapes and multi-functional experience, let more young people understand black tea, understand Anhua, create a set of sightseeing, black tea production experience, Anhua black tea industry cluster industrial Internet, aged black tea trading platform, scene marketing, tea culture dissemination, intangible cultural heritage skills display, tea art training, live broadcast equal to one of the tea tourism comprehensive expo park and Anhua black tea culture landmark, It will be built into a model area for the integrated development of porcelain tea, a demonstration point for the integration of tea tourism, culture and health, and a new check-in place for Anhua tea culture.

Qingyundong Nine Songs on the Clouds

Qingyundong Yunshang Jiuge Cave Scenic Area Project is located in Maluxi Village, Malu Town, in order to commemorate the patriotic poet Qu Yuan, Qingyundong is based on Qu Yuan's famous poem "Nine Songs" in "Chu Ci", based on traditional Chinese mythological stories, combined with the allusions of "Young Dragon Slayer" and folk prayer traditions, to create the story of "Nine Songs on the Clouds", and based on this story, in Qingyun Cave with 3D MAPPING projection, LED naked-eye 3D technology, holographic immersive images and other ways of empowering history and culture with digital technology. Combined with the unique natural landscape of Qingyun Cave, a movie-level scenic spot scene is created, creating the country's first fairy tale national tide style, immersive and experiential cave scenic spot.

Hundred Flowers Village

Baihuazhai Tea Tourism Cultural and Recreational Integrated Development Project is one of the key construction projects in Hunan Province in 2023 and one of the key bases of cultural tourism industry in the province. The project is located in Taodong Community, Taoxi Town. It is committed to building "Hundred Flowers Village" into a new highland of Hunan Xiangzhong project that naturally combines natural scenery and cultural landscape. At present, the integration of the first and second phases of the project construction is promoted, and the company has invested nearly 900 million yuan. According to preliminary plans, the scenic spot is expected to open on October 1 this year.

Road Creek Village

The houses of Malexi Village were first built in the Qing Dynasty, and the vicissitudes of the eaves are engraved with the distant memories of the ancient village. The houses are all wooden double-decker small green tile houses, with three or five rooms wide, with side houses and miscellaneous houses on both sides, mostly built according to the mountain situation, and the overall orientation of the houses in the concentrated contiguous area is sitting north facing south, and the houses are connected by paths. The small vegetable gardens on both sides of the village road are surrounded by a dark blue fence, and the villagers work intently in it, which is pleasing to the eye. The dialect wall paintings bring the new wind of civilization, blending with the sense of age of the wooden house, and the sunlight reflects a beautiful and pleasant picture of the countryside.

Sha Tin Creek Village

Shatianxi Village is located in Longtang Town, Anhua County, the hometown of the calligrapher and "character saint" Huang Ziyuan in the late Qing Dynasty, and is named after the Shatian River that originates in the village. The transportation location of the village is superior. Mountain forest resources are abundant, with 16,546 mu of mountain forest, 7.8 mu per capita, and 1,187 mu of arable land, 0.56 mu per capita. The village has 1,200 acres of tea gardens, 200 acres of oil tea, 150 acres of huangjing, about 5,000 acres of bamboo forests, 1 food processing factory, 1 farmhouse and 5 economic cooperatives. The main agricultural products are tea, yellow essence, oil tea, jade bamboo, southern bamboo and pigs, cattle, frogs, mountain chickens, etc. Village democracy should be provided by migrant workers. Taking advantage of the adjacent highway, the village collective built and rented column billboards to increase collective economic income, and the village collective economic income reached 197,000 yuan in 2021.

Leaf Bay Ecotourism Resort

It is located in Gaoqiao Village, Leng Shi Town, about 45 kilometers away from the county seat of Anhua. Surrounded by mountains, beautiful mountains and waters, fragrant tea leaves, and excellent ecological environment. It has been initially developed and built into a tea culture characteristic tourism resort with complete facilities and functions, integrating high-end business vacation, leisure gathering of relatives and friends, study tourism and sightseeing, and ecological health care services - Yeziwan Ecotourism Resort. The resort also sets up leisure and entertainment projects such as happy farms, chess and cards, tea art, parent-child handicrafts, video games, local specialty stores, small supermarkets, and bonfire parties.